ULTA Beauty Collection

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And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

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Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

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Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

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ULTA Beauty Collection Soft Blur Poreless Face Primer
2 sizes
Only at Ulta
ULTA Beauty Collection

Soft Blur Poreless Face Primer
4.3 out of 5 stars ; 766 reviews4.3(766)
$7.00 - $18.00
Free Gift with purchase
ULTA Beauty Collection Adjustable Coverage Powder Foundation
20 colors
Only at Ulta
ULTA Beauty Collection

Adjustable Coverage Powder Foundation
4.3 out of 5 stars ; 530 reviews4.3(530)
$16.00
Free Gift with purchase
ULTA Beauty Collection Flushed Powder Blush
8 colors
Only at Ulta
ULTA Beauty Collection

Flushed Powder Blush
4.6 out of 5 stars ; 410 reviews4.6(410)
$12.00
Free Gift with purchase
ULTA Beauty Collection Sculpt & Glow Baked Face Palette
3 colors
Only at Ulta
ULTA Beauty Collection

Sculpt & Glow Baked Face Palette
4.6 out of 5 stars ; 366 reviews4.6(366)
$18.00
Free Gift with purchase
ULTA Beauty Collection Moisturizing Complexion Stick
24 colors
Only at Ulta
ULTA Beauty Collection

Moisturizing Complexion Stick
4.3 out of 5 stars ; 684 reviews4.3(684)
$16.00
Free Gift with purchase
ULTA Beauty Collection Velvet Veil Minerals Powder Foundation
12 colors
Only at Ulta
ULTA Beauty Collection

Velvet Veil Minerals Powder Foundation
4.1 out of 5 stars ; 418 reviews4.1(418)
$16.00
Free Gift with purchase
ULTA Beauty Collection Lightweight Matte Finishing Powder
6 colors
Only at Ulta
ULTA Beauty Collection

Lightweight Matte Finishing Powder
4.3 out of 5 stars ; 192 reviews4.3(192)
$14.00
Free Gift with purchase
ULTA Beauty Collection Blush Trio Palette
3 colors
Only at Ulta
ULTA Beauty Collection

Blush Trio Palette
4.4 out of 5 stars ; 92 reviews4.4(92)
$5.00
Free Gift with purchase
ULTA Beauty Collection Velvet Veil Minerals Powder Blush
8 colors
Only at Ulta
ULTA Beauty Collection

Velvet Veil Minerals Powder Blush
4.6 out of 5 stars ; 1202 reviews4.6(1202)
$12.00
Free Gift with purchase
ULTA Beauty Collection Cloud Blush Blurring Blush
7 colors
Only at Ulta
ULTA Beauty Collection

Cloud Blush Blurring Blush
4.5 out of 5 stars ; 220 reviews4.5(220)
$12.00
Free Gift with purchase
ULTA Beauty Collection Blush BFF Cream & Powder Duo
5 colors
Only at Ulta
New
ULTA Beauty Collection

Blush BFF Cream & Powder Duo
4.6 out of 5 stars ; 175 reviews4.6(175)
$16.00
Free Gift with purchase
ULTA Beauty Collection Glam Squad Face Palette
3 colors
Only at Ulta
New
ULTA Beauty Collection

Glam Squad Face Palette
4.6 out of 5 stars ; 152 reviews4.6(152)
$18.00
Free Gift with purchase

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