ULTA Beauty Collection

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And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

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Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

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Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

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ULTA Beauty Collection Soft Blur Poreless Face Primer
2 sizes
Only at Ulta
ULTA Beauty Collection

Soft Blur Poreless Face Primer
4.3 out of 5 stars ; 765 reviews4.3(765)
$8.00 - $18.00
Free Gift with purchase
ULTA Beauty Collection Wake-Up Call Under Eye Patches
Only at Ulta
ULTA Beauty Collection

Wake-Up Call Under Eye Patches
4.6 out of 5 stars ; 159 reviews4.6(159)
$18.00
Free Gift with purchase
ULTA Beauty Collection Complexion Crush Foundation
26 colors
Only at Ulta
ULTA Beauty Collection

Complexion Crush Foundation
4 out of 5 stars ; 79 reviews4(79)
$16.00
Free Gift with purchase
ULTA Beauty Collection Adjustable Coverage Powder Foundation
20 colors
Only at Ulta
ULTA Beauty Collection

Adjustable Coverage Powder Foundation
4.3 out of 5 stars ; 526 reviews4.3(526)
$16.00
Free Gift with purchase
ULTA Beauty Collection Inner Glow Serum Concealer
16 colors
Only at Ulta
ULTA Beauty Collection

Inner Glow Serum Concealer
4.1 out of 5 stars ; 339 reviews4.1(339)
$12.00
Free Gift with purchase
ULTA Beauty Collection Complexion Crush Full Coverage Concealer
16 colors
Only at Ulta
ULTA Beauty Collection

Complexion Crush Full Coverage Concealer
4.3 out of 5 stars ; 2488 reviews4.3(2488)
$12.00
Free Gift with purchase
ULTA Beauty Collection Moisturizing Complexion Stick
24 colors
Only at Ulta
ULTA Beauty Collection

Moisturizing Complexion Stick
4.3 out of 5 stars ; 681 reviews4.3(681)
$16.00
Free Gift with purchase
ULTA Beauty Collection Gold Magic Eye Gels
Only at Ulta
ULTA Beauty Collection

Gold Magic Eye Gels
3.8 out of 5 stars ; 114 reviews3.8(114)
$22.00
Free Gift with purchase
ULTA Beauty Collection Matte Veil Setting Spray
2 sizes
Only at Ulta
ULTA Beauty Collection

Matte Veil Setting Spray
4.3 out of 5 stars ; 232 reviews4.3(232)
$6.00 - $12.00
Free Gift with purchase
ULTA Beauty Collection Velvet Veil Minerals Powder Foundation
12 colors
Only at Ulta
ULTA Beauty Collection

Velvet Veil Minerals Powder Foundation
4.1 out of 5 stars ; 418 reviews4.1(418)
$16.00
Free Gift with purchase
ULTA Beauty Collection Dewy Glaze Setting Spray
Only at Ulta
ULTA Beauty Collection

Dewy Glaze Setting Spray
4.5 out of 5 stars ; 122 reviews4.5(122)
$12.00
Free Gift with purchase
ULTA Beauty Collection Lightweight Matte Finishing Powder
6 colors
Only at Ulta
ULTA Beauty Collection

Lightweight Matte Finishing Powder
4.3 out of 5 stars ; 191 reviews4.3(191)
$14.00
Free Gift with purchase
ULTA Beauty Collection Dewy Glaze Setting Spray Travel Size
Only at Ulta
ULTA Beauty Collection

Dewy Glaze Setting Spray Travel Size
4.6 out of 5 stars ; 36 reviews4.6(36)
$6.00
Free Gift with purchase
ULTA Beauty Collection Matte Veil Matte Face Primer
Only at Ulta
ULTA Beauty Collection

Matte Veil Matte Face Primer
4.3 out of 5 stars ; 1414 reviews4.3(1414)
$18.00
Free Gift with purchase
ULTA Beauty Collection Blush Trio Palette
3 colors
Only at Ulta
ULTA Beauty Collection

Blush Trio Palette
4.4 out of 5 stars ; 92 reviews4.4(92)
sale price %1
list price %1
Free Gift with purchase
+1 offers
ULTA Beauty Collection Velvet Veil Minerals Powder Blush
8 colors
Only at Ulta
ULTA Beauty Collection

Velvet Veil Minerals Powder Blush
4.6 out of 5 stars ; 1202 reviews4.6(1202)
$12.00
Free Gift with purchase
ULTA Beauty Collection Cloud Blush Blurring Blush
7 colors
Only at Ulta
ULTA Beauty Collection

Cloud Blush Blurring Blush
4.5 out of 5 stars ; 220 reviews4.5(220)
$12.00
Free Gift with purchase
ULTA Beauty Collection Inner Glow Setting Spray
Only at Ulta
ULTA Beauty Collection

Inner Glow Setting Spray
4.6 out of 5 stars ; 191 reviews4.6(191)
$12.00
Free Gift with purchase
ULTA Beauty Collection Color Correcting Setting Powder with Hyaluronic Acid
4 colors
Only at Ulta
ULTA Beauty Collection

Color Correcting Setting Powder with Hyaluronic Acid
4 out of 5 stars ; 37 reviews4(37)
$14.00
Free Gift with purchase
ULTA Beauty Collection Ultra Nourishing Body Lotion
7 scents
Only at Ulta
ULTA Beauty Collection

Ultra Nourishing Body Lotion
3.5 out of 5 stars ; 39 reviews3.5(39)
$13.00
Free Gift with purchase
ULTA Beauty Collection Color Correcting Liquid Concealer
5 colors
Only at Ulta
ULTA Beauty Collection

Color Correcting Liquid Concealer
4.2 out of 5 stars ; 560 reviews4.2(560)
$12.00
Free Gift with purchase
ULTA Beauty Collection Banana & Aloe Sheet Mask
Only at Ulta
ULTA Beauty Collection

Banana & Aloe Sheet Mask
4.6 out of 5 stars ; 64 reviews4.6(64)
$3.50
Free Gift with purchase
ULTA Beauty Collection Cool & Glow Face Primer
Only at Ulta
ULTA Beauty Collection

Cool & Glow Face Primer
4.6 out of 5 stars ; 19 reviews4.6(19)
$18.00
Free Gift with purchase
ULTA Beauty Collection Jelly Bounce Hydrating Face Primer
Only at Ulta
ULTA Beauty Collection

Jelly Bounce Hydrating Face Primer
4.5 out of 5 stars ; 182 reviews4.5(182)
$18.00
Free Gift with purchase
ULTA Beauty Collection Rescue Squad 4-in-1 Color Correcting Cream Stack Palette
2 colors
Only at Ulta
ULTA Beauty Collection

Rescue Squad 4-in-1 Color Correcting Cream Stack Palette
4.5 out of 5 stars ; 180 reviews4.5(180)
$16.00
Free Gift with purchase
ULTA Beauty Collection Whipped Body Butter
3 scents
Only at Ulta
ULTA Beauty Collection

Whipped Body Butter
3.8 out of 5 stars ; 37 reviews3.8(37)
$15.00
Free Gift with purchase
ULTA Beauty Collection Vitamin C Squeeze Brightening Face Primer
Only at Ulta
ULTA Beauty Collection

Vitamin C Squeeze Brightening Face Primer
4.4 out of 5 stars ; 8 reviews4.4(8)
$18.00
Free Gift with purchase
ULTA Beauty Collection Velvet Veil Minerals Setting Powder
Only at Ulta
ULTA Beauty Collection

Velvet Veil Minerals Setting Powder
4.1 out of 5 stars ; 423 reviews4.1(423)
$14.00
Free Gift with purchase
ULTA Beauty Collection Pillow Puff Liquid Blush Wand
4 colors
Only at Ulta
ULTA Beauty Collection

Pillow Puff Liquid Blush Wand
2.6 out of 5 stars ; 14 reviews2.6(14)
sale price %1
list price %1
Free Gift with purchase
+1 offers
ULTA Beauty Collection Melting Balm Makeup Remover
Only at Ulta
ULTA Beauty Collection

Melting Balm Makeup Remover
4.3 out of 5 stars ; 101 reviews4.3(101)
$14.00
Free Gift with purchase
ULTA Beauty Collection All Clear! Face Serum
Only at Ulta
ULTA Beauty Collection

All Clear! Face Serum
4.4 out of 5 stars ; 471 reviews4.4(471)
$16.00
Free Gift with purchase
ULTA Beauty Collection Blush BFF Cream & Powder Duo
5 colors
Only at Ulta
New
ULTA Beauty Collection

Blush BFF Cream & Powder Duo
4.6 out of 5 stars ; 114 reviews4.6(114)
$16.00
Free Gift with purchase

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