ULTA Beauty Collection

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And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

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Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

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Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

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ULTA Beauty Collection Shiny Sheer Lip Gloss
14 colors
Only at Ulta
ULTA Beauty Collection

Shiny Sheer Lip Gloss
4.1 out of 5 stars ; 1197 reviews4.1(1197)
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ULTA Beauty Collection Plumped Up Pout Lip Gloss
9 colors
Only at Ulta
ULTA Beauty Collection

Plumped Up Pout Lip Gloss
3.9 out of 5 stars ; 258 reviews3.9(258)
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ULTA Beauty Collection Scented Hair & Body Mist
6 scents
Only at Ulta
ULTA Beauty Collection

Scented Hair & Body Mist
4.2 out of 5 stars ; 79 reviews4.2(79)
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ULTA Beauty Collection Plumped Up Pout Liquid Lipstick
8 colors
Only at Ulta
ULTA Beauty Collection

Plumped Up Pout Liquid Lipstick
4.2 out of 5 stars ; 451 reviews4.2(451)
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ULTA Beauty Collection Blush Trio Palette
3 colors
Only at Ulta
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ULTA Beauty Collection

Blush Trio Palette
4.4 out of 5 stars ; 94 reviews4.4(94)
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ULTA Beauty Collection Lip Lacquer High Shine Liquid Lipstick
7 colors
Only at Ulta
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ULTA Beauty Collection

Lip Lacquer High Shine Liquid Lipstick
2.1 out of 5 stars ; 113 reviews2.1(113)
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ULTA Beauty Collection Beauty Besties Beauty Favorites Kit
Only at Ulta
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ULTA Beauty Collection

Beauty Besties Beauty Favorites Kit
4.6 out of 5 stars ; 14 reviews4.6(14)
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ULTA Beauty Collection Cloud Kiss Matte Lip Cream
7 colors
Only at Ulta
ULTA Beauty Collection

Cloud Kiss Matte Lip Cream
3.3 out of 5 stars ; 29 reviews3.3(29)
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ULTA Beauty Collection Inner Glow Illuminating Lotion
Only at Ulta
ULTA Beauty Collection

Inner Glow Illuminating Lotion
4.4 out of 5 stars ; 197 reviews4.4(197)
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ULTA Beauty Collection Color Punch Automatic Eyeliner
5 colors
Only at Ulta
ULTA Beauty Collection

Color Punch Automatic Eyeliner
4.2 out of 5 stars ; 55 reviews4.2(55)
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ULTA Beauty Collection Checkered Charm Spa Headband
Only at Ulta
ULTA Beauty Collection

Checkered Charm Spa Headband
3.6 out of 5 stars ; 8 reviews3.6(8)
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ULTA Beauty Collection Pillow Puff Liquid Blush Wand
4 colors
Only at Ulta
ULTA Beauty Collection

Pillow Puff Liquid Blush Wand
2.5 out of 5 stars ; 15 reviews2.5(15)
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ULTA Beauty Collection Foaming Hand Soap
4 scents
Only at Ulta
ULTA Beauty Collection

Foaming Hand Soap
3.4 out of 5 stars ; 24 reviews3.4(24)
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ULTA Beauty Collection Pillow Puff Bronzing & Contour Cream Wand
4 colors
Only at Ulta
ULTA Beauty Collection

Pillow Puff Bronzing & Contour Cream Wand
4 out of 5 stars ; 3 reviews4(3)
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ULTA Beauty Collection Pillow Puff Illuminating Oil
2 colors
Only at Ulta
ULTA Beauty Collection

Pillow Puff Illuminating Oil
4.6 out of 5 stars ; 13 reviews4.6(13)
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ULTA Beauty Collection Maximum Lashes Mascara
2 colors
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ULTA Beauty Collection

Maximum Lashes Mascara
3.8 out of 5 stars ; 739 reviews3.8(739)
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ULTA Beauty Collection Sunkissed Face Trio Palette
Only at Ulta
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ULTA Beauty Collection

Sunkissed Face Trio Palette
4.4 out of 5 stars ; 129 reviews4.4(129)
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ULTA Beauty Collection Peanuts x UBC Chic Cheeks Liquid Blush Set
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ULTA Beauty Collection

Peanuts x UBC Chic Cheeks Liquid Blush Set
4.7 out of 5 stars ; 3 reviews4.7(3)
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