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ULTA Beauty Collection

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Drop, fizz…ahhh

Bright colors, fun soaks and a bath bomb for every mood.

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Do not disturb, activated

The nighttime eye patches made for winding down your way.

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The best of the best

Meet the hero makeup currently stealing the show.

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We think you'll like

12 items

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ULTA Beauty Collection Eyeshadow Singles
40 colors

Only at Ulta

ULTA Beauty Collection

Eyeshadow Singles

4.2 out of 5 stars ; 2863 reviews
$9.00

Up to $20 off with qualifier: Code GIFTS

+1 offers

ULTA Beauty Collection Automatic Longwear & Waterproof Eyeliner
18 colors

Only at Ulta

ULTA Beauty Collection

Automatic Longwear & Waterproof Eyeliner

4.6 out of 5 stars ; 185 reviews
$9.50

Up to $20 off with qualifier: Code GIFTS

+1 offers

ULTA Beauty Collection Cream Eye Shadow Stick
20 colors

Only at Ulta

ULTA Beauty Collection

Cream Eye Shadow Stick

4.2 out of 5 stars ; 1248 reviews
$10.50

Up to $20 off with qualifier: Code GIFTS

+1 offers

ULTA Beauty Collection Gel Eyeliner Pencil
18 colors

Only at Ulta

ULTA Beauty Collection

Gel Eyeliner Pencil

4.2 out of 5 stars ; 4164 reviews
$10.50

Up to $20 off with qualifier: Code GIFTS

+1 offers

ULTA Beauty Collection Cosmetic Pencil Sharpener

Only at Ulta

ULTA Beauty Collection

Cosmetic Pencil Sharpener

4.6 out of 5 stars ; 1649 reviews
$5.00

Up to $20 off with qualifier: Code GIFTS

+1 offers

ULTA Beauty Collection Wake-Up Call Under Eye Patches

Only at Ulta

ULTA Beauty Collection

Wake-Up Call Under Eye Patches

4.5 out of 5 stars ; 234 reviews
$19.00

Up to $20 off with qualifier: Code GIFTS

+1 offers

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  • ULTA Beauty Collection Flushed Powder Blush
    8 colors

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Flushed Powder Blush

    4.6 out of 5 stars ; 420 reviews
    sale price $6.00
    list price $12.00

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection ULTAmate Lashes Mascara
    4 colors

    Only at Ulta

    Sale

    ULTA Beauty Collection

    ULTAmate Lashes Mascara

    3.7 out of 5 stars ; 316 reviews
    sale price $6.00
    list price $12.00

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Sculpt & Glow Baked Face Palette
    3 colors

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Sculpt & Glow Baked Face Palette

    4.5 out of 5 stars ; 386 reviews
    sale price $9.00
    list price $18.00

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Twisted Volume Mascara
    3 colors

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Twisted Volume Mascara

    4.3 out of 5 stars ; 1537 reviews
    sale price $6.00
    list price $12.00

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Velvet Veil Minerals Powder Blush
    8 colors

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Velvet Veil Minerals Powder Blush

    4.6 out of 5 stars ; 1210 reviews
    sale price $6.00
    list price $12.00

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Oh My Glow Baked Bronzer
    2 colors

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Oh My Glow Baked Bronzer

    4.5 out of 5 stars ; 289 reviews
    sale price $6.50
    list price $13.00

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Foaming Gel Body Wash
    7 scents

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Foaming Gel Body Wash

    4 out of 5 stars ; 31 reviews
    sale price $7.80 - $13.00
    list price $13.00

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Dual Ended Gel and Liquid Eyeliner
    2 colors

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Dual Ended Gel and Liquid Eyeliner

    3.7 out of 5 stars ; 112 reviews
    sale price $8.00
    list price $16.00

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Ultra Nourishing Body Lotion
    7 scents

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Ultra Nourishing Body Lotion

    3.4 out of 5 stars ; 48 reviews
    sale price $7.80 - $13.00
    list price $13.00

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Whipped Body Butter
    3 scents

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Whipped Body Butter

    3.9 out of 5 stars ; 46 reviews
    sale price $9.60
    list price $16.00

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Juice Infused Tinted Lip Oil
    6 colors

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Juice Infused Tinted Lip Oil

    4.2 out of 5 stars ; 473 reviews
    sale price $5.25
    list price $10.50

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Eyebrow Stamp and Stencil Kit
    4 colors

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Eyebrow Stamp and Stencil Kit

    3.1 out of 5 stars ; 149 reviews
    sale price $7.00
    list price $14.00

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Bold Strike Gel Eye Liner Kit
    2 colors

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Bold Strike Gel Eye Liner Kit

    3.4 out of 5 stars ; 14 reviews
    sale price $8.00
    list price $16.00

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Dual Ended Brow Highlight
    2 colors

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Dual Ended Brow Highlight

    4.2 out of 5 stars ; 19 reviews
    sale price $6.50
    list price $13.00

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Color Punch Automatic Eyeliner
    5 colors

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Color Punch Automatic Eyeliner

    4.1 out of 5 stars ; 58 reviews
    sale price $4.75
    list price $9.50

    Up to $20 off with qualifier: Code GIFTS

  • ULTA Beauty Collection Extreme Hold Brow Wax

    Only at Ulta

    Sale

    ULTA Beauty Collection

    Extreme Hold Brow Wax

    3 out of 5 stars ; 17 reviews
    sale price $6.00
    list price $12.00

    Up to $20 off with qualifier: Code GIFTS

Frequently Asked Questions 

What is the ULTA Beauty Collection?  

The ULTA Beauty Collection is Ulta Beauty's own brand, offering a wide range of makeup, skin care, body care, tools, and accessories designed for everyday beauty needs. 

What products are in the ULTA Beauty Collection?  

The collection currently features products spanning categories like makeup, skin care, body care, tools, and brushes. 

Are ULTA Beauty Collection products cruelty-free?  

Many products in the collection are certified cruelty-free, and a large portion also meet clean ingredient standards as part of Ulta Beauty's Conscious Beauty program. 

Does the ULTA Beauty Collection offer vegan products?  

Yes, some products in the collection are available with a vegan preference filter, so you can shop specifically for vegan-friendly options. 

Does the ULTA Beauty Collection use sustainable packaging?  

Many of the products in the collection feature sustainable packaging, reflecting Ulta Beauty's commitment to more responsible beauty choices. 

Where can I shop the ULTA Beauty Collection?  

ULTA Beauty Collection products can be found online at ulta.com or in Ulta Beauty stores. 

What skin types does the ULTA Beauty Collection cater to?  

The collection includes products formulated for combination, dry, normal, oily, and sensitive skin types, so you can filter by your specific skin type when shopping.