ULTA Beauty Collection

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And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

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Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

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Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

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ULTA Beauty Collection Soft Blur Poreless Face Primer
2 sizes
Only at Ulta
ULTA Beauty Collection

Soft Blur Poreless Face Primer
4.3 out of 5 stars ; 766 reviews4.3(766)
$7.00 - $18.00
Free Gift with purchase
ULTA Beauty Collection Tinted Moisturizer SPF 24
8 colors
Only at Ulta
ULTA Beauty Collection

Tinted Moisturizer SPF 24
3.4 out of 5 stars ; 204 reviews3.4(204)
$16.50
Free Gift with purchase
ULTA Beauty Collection Matte Veil Setting Spray
2 sizes
Only at Ulta
ULTA Beauty Collection

Matte Veil Setting Spray
4.3 out of 5 stars ; 232 reviews4.3(232)
$7.50 - $13.00
Free Gift with purchase
ULTA Beauty Collection Dewy Glaze Setting Spray
Only at Ulta
ULTA Beauty Collection

Dewy Glaze Setting Spray
4.5 out of 5 stars ; 124 reviews4.5(124)
$13.00
Free Gift with purchase
ULTA Beauty Collection Lightweight Matte Finishing Powder
6 colors
Only at Ulta
ULTA Beauty Collection

Lightweight Matte Finishing Powder
4.3 out of 5 stars ; 192 reviews4.3(192)
$14.00
Free Gift with purchase
ULTA Beauty Collection Dewy Glaze Setting Spray Travel Size
Only at Ulta
ULTA Beauty Collection

Dewy Glaze Setting Spray Travel Size
4.6 out of 5 stars ; 36 reviews4.6(36)
$7.50
Free Gift with purchase
ULTA Beauty Collection Matte Veil Matte Face Primer
Only at Ulta
ULTA Beauty Collection

Matte Veil Matte Face Primer
4.3 out of 5 stars ; 1414 reviews4.3(1414)
$18.00
Free Gift with purchase
ULTA Beauty Collection Inner Glow Setting Spray
Only at Ulta
ULTA Beauty Collection

Inner Glow Setting Spray
4.6 out of 5 stars ; 194 reviews4.6(194)
$13.00
Free Gift with purchase
ULTA Beauty Collection Cloud Blush Blurring Blush
7 colors
Only at Ulta
ULTA Beauty Collection

Cloud Blush Blurring Blush
4.5 out of 5 stars ; 220 reviews4.5(220)
$12.00
Free Gift with purchase
ULTA Beauty Collection Color Correcting Setting Powder with Hyaluronic Acid
4 colors
Only at Ulta
ULTA Beauty Collection

Color Correcting Setting Powder with Hyaluronic Acid
4 out of 5 stars ; 37 reviews4(37)
$14.00
Free Gift with purchase
ULTA Beauty Collection Dewy Glaze Hydrating Face Primer
Only at Ulta
ULTA Beauty Collection

Dewy Glaze Hydrating Face Primer
4.4 out of 5 stars ; 275 reviews4.4(275)
$18.00
Free Gift with purchase
ULTA Beauty Collection Cool & Glow Face Primer
Only at Ulta
ULTA Beauty Collection

Cool & Glow Face Primer
4.6 out of 5 stars ; 19 reviews4.6(19)
$18.00
Free Gift with purchase
ULTA Beauty Collection Jelly Bounce Hydrating Face Primer
Only at Ulta
ULTA Beauty Collection

Jelly Bounce Hydrating Face Primer
4.5 out of 5 stars ; 182 reviews4.5(182)
$18.00
Free Gift with purchase
ULTA Beauty Collection Vitamin C Squeeze Brightening Face Primer
Only at Ulta
ULTA Beauty Collection

Vitamin C Squeeze Brightening Face Primer
4.4 out of 5 stars ; 8 reviews4.4(8)
$18.00
Free Gift with purchase
ULTA Beauty Collection Velvet Veil Minerals Setting Powder
Only at Ulta
ULTA Beauty Collection

Velvet Veil Minerals Setting Powder
4.1 out of 5 stars ; 423 reviews4.1(423)
$14.00
Free Gift with purchase

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