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Balance & brighten

Skin care packed with effective ingredients to even skin tone and boost radiance.

3X Points

on select skin care products through June 28, 2025.*

*Must activate offer and shop in store or online by 11:59 pm CT on 6/28/2025 to qualify 3X points (1 base point + 2 bonus points). Not valid at Ulta Beauty at Target, Target.com, or Ulta Beauty via third-party marketplaces. Offer takes up to 5 minutes to activate. For complete Ulta Beauty Rewards™ Rewards program terms and conditions, please visit Ulta Beauty Rewards™

Best skin brightening products

Feeling like your skin could use a little extra glow? Skin brightening products are here to enhance your radiance and even out your complexion. From targeting dark spots to boosting overall vibrancy, the right brightening routine can bring out your skin’s natural brilliance. Look for ingredients like vitamin C, niacinamide, and licorice root extract to help brighten and improve tone.

Best skin brightening creams

Skin brightening creams are a dream for those who love richer hydration paired with glow-boosting benefits. Perfect for drier skin, these creams often combine nourishing moisturizers with ingredients that gently target discoloration and dullness. Use them as part of your morning or nighttime routine to keep your skin smooth, hydrated, and radiant. Tip: Choose a cream with SPF for daytime to keep your glow protected from UV damage.

Best skin brightening serums

If you're after potent ingredients in a lightweight formula, serums are a great choice. Known for their fast absorption and highly concentrated actives, they’re great for layering and targeting specific concerns like dark spots, uneven tone, or dullness. Apply your serum right after cleansing and before moisturizing to get the most out of those brightening ingredients.

Frequently Asked Questions

What are the most effective skin brightening ingredient?

Some superstar ingredients for brightening include vitamin C, which helps even out skin tone and boosts radiance, and niacinamide, known for reducing discoloration and redness. Other powerful options include alpha arbutin, kojic acid, and licorice root extract, which gently target dark spots. For exfoliating benefits, ingredients like glycolic acid or lactic acid can help reveal a brighter, more even complexion.

Explore our buying guides for recommendations on the Best Vitamin C Products and Best Niacinamide Products.

How to use skin brightening creams or serums?

Start with clean, dry skin. If using a serum, apply a small amount directly after cleansing and toning, then layer your moisturizer on top. For creams, smooth an even layer over your face and neck as part of your skincare routine. Always follow up with SPF during the day to shield your skin and protect your glow. Consistency is key, so use your products regularly to see the best results.

For personalized advice and tailored recommendations, it is best to consult a dermatologist before introducing new products.

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