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Summary
Highlights
About-face Holographic Eye Paint is a color-shifting, chrome-like eyeshadow that hits all the right angles for a high-impact kaleidoscope effect.
Features
- ABOUT: Prismatic waves of mind-bending pigments
- THIS IS: Perspective-altering color
- DETAILS: Prism-activating technology that explodes into a kaleidoscope of color with just one swipe. Lightweight feel with a never-sticky finish that lasts through the night.
- AVAILABLE IN: 3 rainbow-chromatic shades.
- MADE WITH: A light-reflecting film that glides onto skin with powerful pigment payoff and color-shifting shimmer.
- DELIVERED IN: Modular Component with clear vial and color matched cap.
Benefits
- Vegan and cleanly formulated
Item 2637418
For a no-budge pop of color:
Prep eyelids with Shadow Fix Eyeshadow Primer for a smooth canvas and long-lasting wear. Wait 20-30 seconds for formula to dry.
Apply Holographic Eye Paint to eyelids with fingers or your favorite tool for as much or as little as you're into. The canvas is yours!
Want a little sparkle? Using your fingers or a brush, apply your favorite shade of Fractal Glitter Dust or Fractal Glitter Eye Paint.
To wear as eyeliner:
Gently tap (don't sweep!) the formula using a stamping motion on the lashline using an angled eyeliner brush.
Isododecane, Silica, Trimethylsiloxysilicate, Polymethylsilsesquioxane, Quaternium-18 Bentonite, CI 77891 (Titanium Dioxide), VP/Hexadecene Copolymer, Propylene Carbonate, Ethylhexyl Palmitate, Cetyl Dimethicone; Phenoxyethanol, Caprylyl Glycol, Tocopheryl Acetate, Squalane, Limnanthes Alba (Meadowfoam/Écume des prés) Seed Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Dimethicone, Ethylhexylglycerin, Hexadecene, Tocopherol. V/080124
Free gift with purchase
Free gift with purchase
Free Mini Matte Fluid Matte Paint with $25 About Face purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
OBSESSED
Ive used about face matte shadows for forever and i've tried her shimmer formula before and I was unimpressed, but these eyeshadow specifically have a mouse-y thicker texture, which makes it easy to blend with your finger or if you wanted to use a brush to diffuse it with a little bit of work it doe...
Most Helpful Critical Review
I'm A Star is just OK.
This was my first time trying any AF products, but I had high hopes because they've been popular. I bought the "I'm A Star" eye paint but I'm not getting the color shift I expected, no matter what light it's in. It looks as expected and really beautiful in the packaging, but on the skin I mainly see...
12 results
Nice color shift
I bought Little Twin and it applied to to my bare eyelid and up to my brow bone. It has a nice lilac color shift and matches my skin tone without looking too pastel or washed out (I have warm/neutral undertones and light/medium skin). It also dries down pretty quickly and stays put. I felt like I didn't need to add anything else; this looked great on its own! I'm also 43, so my eyelids are starting to sag and I don't wear eye makeup that much anymore. This isn't everyday wear but would work for a fun trip or party.
Allergic
First time trying out About Face line and was disappointed to discover I am allergic. Not sure what exactly caused it but my eyelids became extremely itchy, red and swollen after wearing the eyepaint for a couple of hours. I even tried the About Face eyeshadow primer woth then and still had the same reaction. Bummer! I really loved the colors (I'm a Star, Next Caller), nice sheet look with flashes of sparkle - so neat!! I had an easy return experience, as well, Ulta has always been great with their return policy. Although not for me, I would still recommend the eyepaint to anyone.
I'm A Star is just OK.
This was my first time trying any AF products, but I had high hopes because they've been popular. I bought the "I'm A Star" eye paint but I'm not getting the color shift I expected, no matter what light it's in. It looks as expected and really beautiful in the packaging, but on the skin I mainly see hot pink shimmer. I was also hoping for a little more opacity, as the description made it sound the base would have at least a little bit. But it's pretty much clear with iridescent shimmer, and the colors I see somehow aren't as shown in any of the AF official photos or color swatches made by people that I looked at before buying. (I have fair-light skin, by the way.) Still a pretty product and has great staying power. I'll eventually try this product over an actual opaque white base and maybe that could help with how the product shows.
love love love
i wear glasses and it's kind of annoying that my eye makeup constantly goes unnoticed but the about face holographic and glitter shadows are so bright, i always get compliments ! ☀️
Swatch yes, Wear no
I usually looove the eye paints from about-face, but this one fell short for me. I picked up Little Twin because the swatch had me falling hard, but once home and wearing, it was so lackluster. For context, I had no other color cosmetics beneath the product when applied on my eyes, hoping it would pop on its own, but it was almost like wearing a cheap shimmer shadow. I have other products I'm more likely to reach for, including the Mixed Signals dual shadows (stick/liquid) from Morphe, etc.