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Highlights
Summary
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2611148
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, Phenoxyethanol, PEG-100 Stearate, Nylon-12, Aminomethyl Propanol, Ceteareth-25, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Caprylyl Glycol, Sodium Benzoate, Silica, Xanthan Gum, Kaolin, Tocopherol. May Contain: Black 2 (CI 77266) (NANO), Ultramarines (CI 77007).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Why You'll Love It:
Maximum Curl For All Lashes
Get Max Curl in Pitch Black, Black and Brown
Lash 'N Roll in Black
Lash 'N Roll in Brown
Find Your Perfect Mascara:
Get to know e.l.f.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Roll n Lash Mascara
FINALLY! An affordable mascara that check all of the boxes. I wore it through Dr's appt, an MRI, crying, & it never budged until I took my makeup off at 7pm. With water... I think this is a tubing mascara. It applies beautifully & holds the curl. However, I do wish it added volume!!
Most Helpful Critical Review
Basic and does the job.
I have very hooded eyes with fairly decent lashes. Big wands are a no-go for me. I wanted to try this because of the price and the wand. This applies fairly well, especially after it's been used a couple days. It's not too messy, and in between dry and wet. It layers OK. Not too much flaking, but I...
5000 results
Feels and looks great, but is flaky
I really like how this formula looks and feels on my lashes, and the price is great. However, I noticed it flaking under my eyes. I would rather use a different mascara personally!
Finally Found My Holy Grail Mascara!
I am absolutely obsessed with the e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara! This is hands down the best mascara I've tried in a long time. The first thing I noticed is how incredibly lightweight it is—it honestly doesn't even feel like I'm wearing mascara. My lashes stay lifted without feeling heavy or weighed down, and my eyelids aren't irritated at all, which has always been a problem for me with other mascaras. Another huge win is that it builds beautifully. I can apply multiple coats without any clumping, and it doesn't flake throughout the day. My lashes stay separated, curled, and natural-looking while still giving me the extra length and definition I want. I've spent so much time searching for a mascara that doesn't feel heavy, doesn't droop my lashes, doesn't irritate my eyes, and doesn't turn into a clumpy mess. This one checks every single box. I honestly couldn't recommend it more. If you've been looking for a lightweight, comfortable mascara that actually performs, do yourself a favor and give this one a try. I absolutely love it!
Great mascara
I love this easy to use mascara.It comes off easily and looks amazing.
Amazing
Verified Reviewer
Reviewed at
Best mascara around! Never clumps stays on until I remove it
Would buy again
For a $6-7 mascara, this is great! It's easy to remove and makes my lashes look pretty and feminine