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Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Black
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Summary
Highlights
Benefit Cosmetics' Roller Lash Curling & Lifting Mascara with its eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls while the instant curve-setting formula holds for 12 hours.
Benefits
- Water-resistant
- Clump-free
Key Ingredients
- Contains Provitamin B5 & Serin, ingredients known for their lash-conditioning benefits
Research Results
- 97% said it visibly lifts lashes*
- 87% said it gives long-lasting curl*
- 94% said eyes look more wide open*
- *Consumer panel survey on 31 women after 4 weeks.
Item 2285068
Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.
Beauty tip: For super curl AND length, apply Roller Lash first to curl and lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Polybutene, Cera Alba (Beeswax), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Vp/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Aminomethyl Propanediol, 1,2-Hexanediol, Caprylyl Glycol, Silica, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Hydroxyethylcellulose, Panthenol, Butylene Glycol, Hydroxyacetophenone, Chlorphenesin, Pentylene Glycol, Tocopheryl Acetate, Algin, Serine, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. May Contan: CI 77499 (Iron Oxides). No. 16347.
Disclaimer: Product ingredient listings are updated periodically. Before using a Benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Get Unblocked Fun Size with $35 Benefit Cosmetics purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
Ask a QuestionQ&A
Showing 20 out of 62 Questions
- Q
Does the roller lash mascara formula contain any parabens?
- Asked by Miranda
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! This is to confirm that Roller Lash mascara does contain parabens. xoxo BWas this answer helpful to you
- Q
Does anyone know why they stopped making this in brown?! The black transfers all over my face if it's on the lower lashes.
- Asked by Jos
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
- Q
My friends all loved this mascara in 2016, I ordered a half size to try. (Sometimes I like the mini more than the full size and just buy 3 lol). But I'm confused why my friends like this one so much. The wond was horrible with length, separation, definition, I was trying to put a quick coat on before my sons 1 year Doctors checkup & AND IT MADE MY LASHES LOOK LIKE TRASH! Come to find out ...
- Asked by caiitwen
- Verified Reply - ChristinaWe are so sorry to hear that you’re experiencing issues with this product! :-( We are happy to assist you with replacement or return. Please contact gethelp@ulta.com for help.Was this answer helpful to you
- Q
What is the best way to remove mascara for contact wearers? Is there a simple makeup remover without any harsh chemicals?
- Asked by Rbird
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Try our They're Real! eye makeup remover. This remover is gentle-yet-powerful. It completely lifts away waterproof eye makeup without tugging the delicate eye area. xoxo B https://www.ulta.com/theyre-real-eye-makeup-remover?productId=xlsImpprod10421041&sku=2276973&_requestid=5194493Was this answer helpful to you
- Q
I was told at Ulta that this mascara was safe for contact lens wearers, but I don't see that posted anywhere.
- Asked by Rbird
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Roller Lash is suitable for contact lens wearers! xoxo BWas this answer helpful to you
- Q
I'm in love with the "they're real" mascara but i wanna try out a new one, does this one compare to the great quality as "they're real"? (Ex: lasts all day, doesn't flake, lengthens/curls)
- Asked by fab
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! The differences between They're Real! and Roller Lash mascara is They're real! is a 2 in 1 mascara that's beyond belief! Best for lengthening your lashes, the long-wearing formula won't smudge, budge or dry out. Features a unique wand with a custom-dome tip to push lashes up and out to turn on the sexy! Roller Lash is best for curling your lashes, the patent-pending Hook ‘n’ Roll™ brush gives this mascara curl power! xoxo BWas this answer helpful to you
- Q
Is the mascara good for sensitive eyes?
- Asked by T'is Halloween
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Benefit Cosmetics does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). xoxo BWas this answer helpful to you
- Q
Is this Mascara Waterproof as the description does not say so and is this good for short or fine eyelashes
- Asked by ALINA
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our Roller Lash is not waterproof, it is water-resistance only. It works for all lash types! xoxo BWas this answer helpful to you
- Q
How does this compare to It Superhero
- Asked by Kpechon
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our Roller lash is a super-curling and lifting mascara that provides long-lasting curl. The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. xoxo BWas this answer helpful to you
- Q
Does it clump? Answer truthfully
- Asked by Amanda
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! The Hook & Roll brush separates your lashes! I use Roller Lash and haven't had any clumping! xoxo BWas this answer helpful to you
- Q
Im looking for Lt. Bown or Grey mascara
- Asked by Gerry
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our Roller Lash only comes in Brown and Black. xoxo BWas this answer helpful to you
- Q
In the reviews it mentions several times difficult to remove, What would the recommended Makeup remover be so it's not harmful to my lashes! Would Baby oil be a good choice?
- Asked by Theresa
- Official Answer By Benefit Cosmetics en_USHi gorgeous! I recommend either of our fantastic removers: --Remove it makeup remover (Item 2231167), our oil-free makeup remover. --They're real! remover (Item 2276973), our strip-down waterproof eye makeup remover. Both will remove roller lash without leaving any residue! xoxo, B https://www.ulta.com/remove-it-makeup-remover?productId=xlsImpprod3350133 https://www.ulta.com/theyre-real-eye-makeup-remover?productId=xlsImpprod10421041&sku=2276973&_requestid=418227Was this answer helpful to you
- Q
Is this good for more of a "natural" look? I have really long lashes.
- Asked by Avery
- Verified Reply - Staff ExpertWe apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!Was this answer helpful to you
- Q
I love this mascara, but my skin is super oily and it smudges badly on my browbones. I tried They're Real lash primer underneath and it didn't help. Is there another product that could be used in combination with this mascara to keep it from smudging?
- Asked by SP
- Verified Reply - Staff ExpertSorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!Was this answer helpful to you
- Q
is the brown a dark brown? i usually us black/brown since i am pale but not sure if this brown will work
- Asked by Patricia
- Verified Reply - Brand ExpertHi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo BWas this answer helpful to you
- Q
How long does this mascara last?
- Asked by Ann Marie
- Verified Reply - Brand ExpertHi Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo BWas this answer helpful to you
- Q
This mascara is very clumpy when applied, how do I prevent that from happening? I tried to use the minimal amount but it seems like impossible because of the thick formula.
- Asked by BL
- Verified Reply - Staff ExpertPlease contact us at gethelp@ulta.com. Thanks!Was this answer helpful to you
- Q
Does this product contain Paraben?
- Asked by cindy
- Verified Reply - Staff ExpertIt's paraben-free!Was this answer helpful to you
- Q
I have stick straight lashes that don't hold a curl unless I use a waterproof mascara, but I hate waterproof mascaras because they are impossible to take off and I end up ripping my lashes out. I've tried the They're Real and my lashes fell flat, will this mascara hold a curl?
- Asked by Bersy
- Verified Reply - Staff ExpertThis mascara features a curling formula, so we'd definitely recommend that you give it a try!Was this answer helpful to you
- Q
I LOVE the roller lash mascara and I am so excited to see it as part of the 2017 21 days of beauty....is this offer only valid online or in stores too? This is my just have mascara!!! The applicator is awesome and seriously leaves no chunks! I want to know if I can just go into my local ULTA today for this deal or if I need to buy online! Thanks xoxo
- Asked by Jewell Bug
- Verified Reply - Staff ExpertSorry, this promotion has ended. For pricing or promotions related questions, please contact our Guest Services team at gethelp@ulta.com. Thank you!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best Uses
Describe Yourself
Most Helpful Positive Review
I love you, mascara
I tried Bad gal and it was immediately a definite no go. I was then recommended this little baby, and OH YES! A must have from now on. It does give me a little curl, but not to the point where I don't use an eyelash curler. Length and volume is perfect!
Most Helpful Critical Review
Good Volume
This product does have very good volume but it is super clumpy. If you're one who loves to see your lashes separate, do not buy this product. though it is very dark and lifts my lashes very well. kinda love hate right now with roller lash.
7099 results
Gold Standard for Beautiful Lashes
A friend at work told me about this, and I use it every day. My absolute favorite. And it doesn't leave raccoon eyes!
The absolute best mascara ever!!
I love this mascara so much! I started wearing it about a year ago and I can definitely say that it is a great formula that sticks to your lashes all day! The wand is amazing and always gets all of my lashes! It is not clumpy at all and great at separating lashes! I love the volume that it gives my lashes! I wear it when I work out and it doesn't flake off of my lashes or smear on my face. I even wear it swimming. Over all the best mascara ever!!!!
I would but this product again
Great lengthening and long lasting mascara
Best mascara ever. Easy to apply not chunky or too thick. Th
Best mascara I have found. Not clumpy or too thick. Easy and will take less time to apply. Very smooth and stays on.
Best mascara so far
I had ordered a mascara that had top reviews and first time applying, it was thick and gooey that my eyelashes clumped together in one big mess! I returned and bought this one. I had trialed the travel size and loved it. The wand puts just enough product on lashes and separates them beautifully. Doesn't smear all day and comes easily at night with remover. Found my forever mascara!!!