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Benefit Cosmetics They're Real Lengthening Mascara
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Highlights
Summary
Benefit Cosmetics They're Real! Lengthening Mascara is a lengthening mascara that curls, volumizes, lifts and separates lashes for beyond belief beauty! The jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!
Benefits
- Flake-free
- Smudge-proof
Research Results
- 94% saw dramatic length & volume*
- 94% saw visible lift*
- 100% saw long-wearing results*
- *Results observed in a consumer panel survey
Item 2231443
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Aqua (Water), Cera Alba (Beeswax), Paraffin, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Propanediol, Glyceryl Stearate, Polybutene, Vp/Eicosene Copolymer, Steareth-21, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Phenoxyethanol, Steareth-2, Silica, Aminomethyl Propanediol, Butylene Glycol, Caprylyl Glycol, Sodium Laureth-12 Sulfate, Hydroxyethylcellulose, Kaolin, Aluminum Hydroxide, Tocopheryl Acetate, Ammonium Hydroxide, Sericin, Disodium Phosphate, Sodium Phosphate, Polysorbate 60, Sodium Hyaluronate, Citric Acid, Potassium Sorbate. May Contain: CI 77499 (Iron Oxides), CI 77007 (Ultramarines). N° 16510.
Disclaimer: Product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
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Too Faced
Better Than Sex Volumizing & Lengthening Mascara
Lengthens, Curls, Volumizes, Lifts and Separates Lashes!
The Specially Designed Brush Reveals Lashes You Never Knew You Had!
From Now to Wow!
A Mascara for Every Lash!
Mascara vs. Mascara
Also Available in Mini!
Questions
Q&A
Showing 20 out of 75 Questions
- Q
I have used this mascara for a long time. The last time I ordered I recueved Jet Black. I did not sent back, but I cannot use it is to dark. Do you have this mascara in BLACK
- Asked by Brenda
- Official Answer By Benefit Cosmetics en_USPlease email customercareuk@benefitcosmetics.com who will be able to help ith this request.Was this answer helpful to you
- Q
Is it waterproof?
- Asked by Sharon
- Official Answer By Benefit Cosmetics en_USNo, our They're Real! mascara is not waterproof!Was this answer helpful to you
- Q
What is the difference people see between this and bad gal bang? Which is best for lengthen n volume?
- Asked by Aimee
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Both BADgal Bang and They're Real mascaras lengthen and volumizes. xoxo B Was this answer helpful to you
- Q
Is this mascara cruelty free and vegan formulated
- Asked by BeccaBoo96
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! mascara does contain animal derived ingredients. xoxo BWas this answer helpful to you
- Q
Does it flake at all?
- Asked by Sara
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! mascara lengthens, curls, lifts and separates your lashes without smudging or drying out. xoxo BWas this answer helpful to you
- Q
Does this mascara only come in water proof
- Asked by Frankie
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our The're Real! mascara is not waterproof. xoxo BWas this answer helpful to you
- Q
Is it sweatproof?
- Asked by mary
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! mascara is not waterproof. xoxo BWas this answer helpful to you
- Q
I'm having a hard time removing this mascara, it doesn't come off easily even with a waterproof eye makeup remover. What do you recommend using for washing it off?
- Asked by agaveblue
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! I recommend our They're Real! Remover (Item 2276973). It is specially formulated to remove our bestselling they’re real! mascara & is gentle-yet-powerful. xoxo B https://www.ulta.com/theyre-real-eye-makeup-remover?productId=xlsImpprod10421041&sku=2276973&_requestid=418227Was this answer helpful to you
- Q
Is this mascara good for straight lashes? I always have to use a waterproof mascara in order to keep my eyelashes curled, however it's more difficult to remove. I want to purchase it but I don't want to regret buying it if it doesn't keep them curled.
- Asked by Miri
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Here's a quick breakdown of the differences between our mascaras: --They're Real! mascara is best for lengthening your lashes, the long-wearing formula won't smudge, budge or dry out. Our Roller Lash mascara is best for curling your lashes, the patent-pending Hook ‘n’ Roll™ brush gives this mascara curl power! xoxo BWas this answer helpful to you
- Q
hi does this formula have a wetter or drier consistency
- Asked by beautyconcious
- Verified Reply - Staff ExpertSorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!Was this answer helpful to you
- Q
How long does the full size tube of there'r real mascara last (average daily use) before changing texture?
- Asked by Cee
- Verified Reply - Staff ExpertSorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!Was this answer helpful to you
- Q
How long would an unopened tube last for? I got 2 as a Christmas present but I won't be using both at the same time.
- Asked by beauty
- Verified Reply - Brand ExpertHi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo BWas this answer helpful to you
- Q
I just received a sample of this AAA-MAZING product! I'm in 💗 The only thing it's missing is a primer. What product would you suggest as I'm new to your line. Thank you! 😉
- Asked by RaeRae32
- Verified Reply - Brand ExpertHi gorgeous! I would recommend our They're Real! Tinted Lash primer (Item 2295079) to dramatically boost length & separate for beyond belief lashes. xoxo B http://www.ulta.com/theyre-real-tinted-lash-primer?productId=xlsImpprod13281021Was this answer helpful to you
- Q
Is this product vegan or animal tested?
- Asked by Elise
- Verified Reply - Brand ExpertHi gorgeous! Our They're Real! mascara does contain Beeswax and Sericin which are animal derived ingredients. xoxo BWas this answer helpful to you
- Q
How blue is the electric blue shade? Would it compliment blue eyes better vs the brown?
- Asked by Ashley_1027
- Verified Reply - Brand ExpertHi gorgeous! Our They're Real! mascara in blue is a cobalt color and will give your lashes a pop of color to compliment any shade of eye color. xoxo BWas this answer helpful to you
- Q
Is the blue color more subtle or like an electric looking blue on lashes?
- Asked by Ash
- Verified Reply - Brand ExpertHi gorgeous! Our They're Real! mascara in beyond blue is not subtle, it's an electric blue that is very flattering to all. xoxo BWas this answer helpful to you
- Q
Is this mascara clumpy?
- Asked by Gabby
- Verified Reply - Staff ExpertFollow this technique for clump-free lashes: Wiggling the wand slowly gives maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes.Was this answer helpful to you
- Q
Is this product oil-free? And is the primer oil-free?
- Asked by Stephanie
- Verified Reply - Brand ExpertHi gorgeous! Our They're Real Mascara and They're Real Tinted Primer are water based and do not contain oil as an ingredient. xoxo BWas this answer helpful to you
- Q
Is this mascara waterproof?
- Asked by Cindy Meyer Silverman
- Verified Reply - Brand ExpertHi gorgeous! Our They're Real! mascara is not waterproof. Apply They're Real! mascara to lengthen your lashes. Then, apply a coat of BADgal waterproof mascara (Item #: 2202100) to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=403341Was this answer helpful to you
- Q
Does They're Real mascara come in a brown or browned black? Not everyone can use the dark black, redheads & Blondes prefer brownish black or just deep Brown.
- Asked by Shirley
- Verified Reply - Brand ExpertHi gorgeous! Our full size They're Real! mascara comes in black, brown and blue! xoxo B http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best Uses
Describe Yourself
Most Helpful Positive Review
Unbelievable
I'd heard people raving about They're Real! I mean, who hasn't. But I didn't believe it. There was no way a mascara could create such incredible results. So when I recently bought a Beauty Score from the Benefit Kiosk in the Las Vegas airport, I was elated to see the They're Real! tube in the bottom...
Most Helpful Critical Review
Long Lashes but Lots of Flecks
If I was just basing my review on the lengthening ability of this mascara, it would get a 10+++ but other factors bring the grade down. First, the brush. While it does coat & separate lashes if used as directed, gobs & gobs of mascara come out on the end of the brush & get deposited on the lashes. I...
13850 results
I would by this product again and again!
his mascara is the best I ever tried. I only wish they had it in waterproof!
This is best I have ever used.
I have used this for several years. Occasionally i try some other brand, but always go back to it. Only criticism is that it gets dry and clumpy sooner than I think it should, but I have found heating a glass of water in microwave and then placing the tube in the glass solved this. People have asked me if I have false eyelashes. Like the tiny bristles at the end.
Love this mascara!
I was surprised how much I love this product. I saw that it was for length and it definitely shows when I use it. Especially on my bottom lashes.
They're Real Mascara
My eye lashes are blond and short and this mascara makes me look good all the time. I've been buying it for several years and highly recommend it. However, this is the only product I buy from the Ulta store. I have never seen this mascara available anywhere else. Bonnie, Irving, TX I am trying to rate it with the 5th star but I don't think it's taking.
Nice
Left a smudge under eyes throughout the day