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Benefit Cosmetics They%27re Real%21 Tinted Lash Primer

Benefit Cosmetics

They're Real! Tinted Lash Primer

0.3 oz Item 2295079

Color:Mink Brown

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They're Real! Tinted Lash Primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink - brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length separation for a beyond belief look.

Benefits:

  • Mink-brown tinted primer can be worn alone or under your favorite mascara
  • High performing gel formula conditions lashes with Provitamin B5 leaves lashes soft enough to layer mascara up to 6 hours later*
  • Custom ExtraFlex brush is specially designed to move with lashes for beyond belief separation


Works 2 ways!

  • Wear alone to tint define lashes for a natural, feathery look.
  • Wear as a mascara primer to dramatically boost lash length separation.


They're Real! Tinted Lash Primer:

  • 89% said lashes had a natural look*
  • 91% said it was soft enough to layer on mascara 6 hours later*


Plus They're Real! Lengthening Mascara:

  • 94% said it defined lashes**
  • 92% said it boosted length, lift separation**

*Consumer panel survey on 65 women over 1 week.
**Consumer panel survey on 66 women over 1 week.

Try Me Size They're Real! Tinted Lash Primer available - Click here!

Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.

Beauty tip: Wear under They're Real! Lengthening Mascara for dramatically boosted lash length & separation or under Roller Lash Super-Curling & Lifting Mascara for dramatic curl.
Aqua (Water), Glyceryl Stearate, Butylene Glycol, Polybutene, C18-36 Acid Triglyceride,Euphorbia Cerifera (Candelilla) Wax, PVP, Steareth-21, Stearic Acid, Palmitic Acid, VP/EicoseneCopolymer, Nylon-12, Copernicia Cerifera (Carnauba) Wax, Phenoxyethanol, Steareth-2, AminomethylPropanediol, Hydroxyethylcellulose, Caprylyl Glycol, Panthenol, Algin, Acacia Senegal Gum, Serine. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (BismuthOxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742(Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Tinted Lash Primer
 
4.6

(based on 697 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies evenly (321)
  • Defines & separates (307)
  • Doesn't clump (289)
  • Lengthens (266)
  • Great brush (259)

Cons

  • Dries out quickly (14)
  • Smudges (14)
  • Difficult removal (13)
  • Smudges or runs (13)
  • Clumps (11)

Best Uses

  • Anytime (327)
  • Everyday (243)
  • Going out (144)
  • Daytime (96)
  • Sensitive eyes (74)
    • Reviewer Profile:
    • Natural style (352), Classic style (242), Trendy style (57)
    • Was this a gift?:
    • No (4)

Reviewed by 697 customers

Displaying reviews 1-10

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1.0

Never again

By Sarah

from Rockwall, Tx

About Me Classic Style

Verified Buyer

Pros

    Cons

    • Did nothing promised
    • Sticky Texture

    Best Uses

    • Never

    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

    I asked for the Best Macsara - needless to say this was not it!!!!

     
    5.0

    It's amazing! Does exactly what it says it will do.

    By Lexie

    from Portland, Oregon

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Smudges or Runs

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

    I use it instead of mascara on my natural days, and as a primer to mascara when I want a more dramatic longer lasting lash.

     
    5.0

    I love this

    By J

    from Dallas

    About Me Trendy Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

      Works wonderfully

       
      5.0

      I will buy this product again.

      By Claudia Porter

      from Winston Salem NC

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

        I use this everyday.

         
        5.0

        Thank you!

        By Shar

        from VA

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

          Love this primer, I have been trying to find something to help lengthen my lashes without looking like a spider and this does it.

           
          4.0

          Would recommend

          By Yas

          from Tristate

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Doesn't Clump
          • Great Brush

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

            I use it alone for a natural look or as a primer for double the volume. It doesn't have that dry mascara feeling

             
            2.0

            Not thrilled

            By Hippie Love

            from Dawsonville GA

            About Me Natural Style

            Verified Buyer

            Pros

            • Great Brush

            Cons

              Best Uses

                Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                Doesn't add anything

                 
                5.0

                With this primer, who needs mascara?

                By Kelllzbelllz

                from Forest City, NC

                About Me Natural Style

                Verified Reviewer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                  This is my go to mascara now. It is thin and coats evenly without giving me a clumpy overdone look. I tend to go more natural, especially in the summer and this primer gives my lashes enough definition without having to add a coat of mascara.

                   
                  5.0

                  Great product. It works great.

                  By Me

                  from El paso tx

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Defines & Separates
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                    I enjoy this product. Really works. I will keep purchasing it.

                    (0 of 2 customers found this review helpful)

                     
                    1.0

                    dissapointed

                    By Kstjmom1

                    from Birmingham, AL

                    About Me Natural Style

                    Verified Reviewer

                    Pros

                    • Applies Evenly
                    • Doesn't Clump

                    Cons

                    • Doesn't perform as advertised

                    Best Uses

                    • Anytime

                    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                    What a waste of money. I obtain better volume from drug store mascara.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    12 Questions | 12 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Whenever I use mascara that's not waterproof, it uncurls my lashes right when I apply it. Will this do that?
                      Asked on 3/18/2017 by Jen from VA

                      1 answer

                    • Q:

                      I have very sensitive eyes and have to be careful what I use around my eyes. does this product contain ingredients that won't irritate eyes?
                      Asked on 3/4/2017 by AzDi from Arizona

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please take the ingredient list (which can be found on the product detail page) to your dermatologist to determine if a product is suitable for your skin.

                        http://www.ulta.com/theyre-real-tinted-lash-primer?productId=xlsImpprod13281021&sku=2295079

                        Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      With daily use, how long do you find this lasts?
                      Asked on 3/3/2017 by KT from Portland, Oregon

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                        Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      I wear black mascara. Will the mink brown primer work with a black mascara or will it show through and alter the color of my mascara?
                      Asked on 10/28/2016 by Lash lover from Indiana

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Wear our They're Real! tinted primer with They're Real! mascara to dramatically boost length & separate for beyond belief lashes! My lashes look fabulous! xoxo B

                        Answered on 11/2/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      How long does this product wear?
                      Asked on 9/18/2016 by momatu

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! I have worn it for over 8 hours and still looked amazing! xoxo B

                        Answered on 9/21/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Can this be used with Benefit's roller lash mascara? because roller lash is supposed to replace an eyelash curler, will my lashes still curl if i use this primer and then use roller lash?
                      Asked on 4/14/2016 by Chicken Little from US

                      1 answer

                    • Q:

                      I have long, blonde, stubborn, straight lashes that I MUST curl before mascara. However...if I don't wear waterproof mascara (doesn't matter what brand, high end, low end...must be waterproof) my lashes fall flat immediately. Will this last primer hold a curl in my crazy, straight lashes or is it safe to curl my lashes after applying this primer? TY
                      Asked on 3/1/2016 by ems3dlashes

                      1 answer

                    • Q:

                      Can you wear this to bed ?? Is this going to lengthen my lashes ?
                      Asked on 1/30/2016 by Emily from sumner, WA

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous!

                        They're Real! Tinted Primer should not be worn to bed. When worn as a mascara primer, it dramatically boosts lash length & separation!

                        xoxo, B

                        Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                    • Q:

                      Does it only come in mink brown?
                      Asked on 1/25/2016 by Witbit from Reedley, CA

                      1 answer

                      • Brand Expert

                        A:

                        Yes, gorgeous! They're Real! Tinted Lash Primer is only available in mink brown.

                        xoxo, B

                        Answered on 1/26/2016 by Product POREfessional from Benefit Cosmetics
                    • Q:

                      is this product water proof
                      Asked on 1/23/2016 by Dusty from GA

                      1 answer

                      • Brand Expert

                        A:

                        They're Real! Tinted Lash Primer is not waterproof, gorgeous!

                        xoxo, B

                        Answered on 1/26/2016 by Product POREfessional from Benefit Cosmetics
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