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Benefit Cosmetics They%27re Real%21 Tinted Lash Primer

Benefit Cosmetics

They're Real! Tinted Lash Primer

Mink Brown

Item #: 2295079 Size: 0.3 oz

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They're Real! Tinted Lash Primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink - brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length separation for a beyond belief look.

Benefits:

  • Mink-brown tinted primer can be worn alone or under your favorite mascara
  • High performing gel formula conditions lashes with Provitamin B5 leaves lashes soft enough to layer mascara up to 6 hours later*
  • Custom ExtraFlex brush is specially designed to move with lashes for beyond belief separation


Works 2 ways!

  • Wear alone to tint define lashes for a natural, feathery look.
  • Wear as a mascara primer to dramatically boost lash length separation.


They're Real! Tinted Lash Primer:

  • 89% said lashes had a natural look*
  • 91% said it was soft enough to layer on mascara 6 hours later*


Plus They're Real! Lengthening Mascara:

  • 94% said it defined lashes**
  • 92% said it boosted length, lift separation**

*Consumer panel survey on 65 women over 1 week.
**Consumer panel survey on 66 women over 1 week.

Try Me Size They're Real! Tinted Lash Primer available - Click here!

Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.

Beauty tip: Wear under They're Real! Lengthening Mascara for dramatically boosted lash length & separation or under Roller Lash Super-Curling & Lifting Mascara for dramatic curl.
Aqua (Water), Glyceryl Stearate, Butylene Glycol, Polybutene, C18-36 Acid Triglyceride,Euphorbia Cerifera (Candelilla) Wax, PVP, Steareth-21, Stearic Acid, Palmitic Acid, VP/EicoseneCopolymer, Nylon-12, Copernicia Cerifera (Carnauba) Wax, Phenoxyethanol, Steareth-2, AminomethylPropanediol, Hydroxyethylcellulose, Caprylyl Glycol, Panthenol, Algin, Acacia Senegal Gum, Serine. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (BismuthOxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742(Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Tinted Lash Primer
 
4.6

(based on 661 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies evenly (293)
  • Defines & separates (281)
  • Doesn't clump (261)
  • Easy to apply (248)
  • Lengthens (246)

Cons

  • Smudges (14)
  • Difficult removal (13)
  • Dries out quickly (13)
  • Smudges or runs (12)
  • Clumps (11)

Best Uses

  • Anytime (297)
  • Everyday (243)
  • Going out (138)
  • Daytime (87)
  • Sensitive eyes (74)
    • Was this a gift?:
    • No (4)
    • Reviewer Profile:
    • Natural style (334), Classic style (227), Trendy style (55)

Reviewed by 661 customers

Displaying reviews 1-10

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5.0

I LOVE this product! I have bought it several times.

By Michele

from Butler, PA

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

    It is a great base for your mascara!

     
    5.0

    One of the few mascaras I'm loyal to

    By Julie

    from Baltimore, MD

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

      I prefer the primer to the actual mascara. I use this to prime (of course) and I also use it as the final coat for separation and definition. My lashes are pathetic and need all the help they can get and I'm therefore constantly trying new things. This is the only mascara that is the mainstay in my lash regimen.

       
      5.0

      Must have!

      By Lindsay

      from Illinois

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Lengthens

      Cons

      • Makes waterproof mascara run

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

      I LOVE this lash primer! The only issue I have with it is if I put waterproof mascara over it, the mascara isn't waterproof anymore.

       
      5.0

      New Favorite

      By Bunny

      from Dunkirk, MD

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush

      Cons

      • Smudges or Runs

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

      Definitely my new go to. I prefer brown mascara anyway because I like to have a more natural look but find it difficult to find one that caters to both everyday and special occassions. I've used it by itself, and loved it. I've also used it under another mascara for a more dramatic look, and loved it. I have had a small amount of smudging but I have very watery eyes and find this always happens unless I use a waterproof topcoat. All and all I think its the perfect multitasker♡

       
      5.0

      I love this product!

      By Sam Bam

      from Bismarck ND

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates
      • Doesn't Clump

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

        Can't go a day without this!!

         
        5.0

        Works great. Eyelashes are gray. Color good.

        By Lucky Lady

        from Cleveland , Ohio

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

          Recommended by sales associate. Working well.

           
          5.0

          All I need

          By Lizzyie

          from Seabrook, Tx

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Lengthens

          Cons

            Best Uses

            • Daytime

            Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

            I just use the primer and nothing else. Gives my lashes a boost without looking like I put make up on. I love it. I use it everyday for a more natural look.

             
            5.0

            Love this product!

            By LPTX

            from Texas

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

              What a great product! I've never used a mascara primer before but will do so going forward! This goes on so easy, great brush keeps the clumps away. Really amps up the volume after applying mascara.

               
              5.0

              Best stuff I've ever used!

              By Debby

              from Pittsburgh, PA

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                I use it alone or just prior to brushing on mascara.

                 
                5.0

                I would buy this product again

                By Raybertgirl

                from Eastpointe MI

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                  I use this daily as a mascara. Goes on better than a regular mascara and I love how soft my lashes stay

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  12 Questions | 12 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Whenever I use mascara that's not waterproof, it uncurls my lashes right when I apply it. Will this do that?
                    Asked on 3/18/2017 by Jen from VA

                    1 answer

                  • Q:

                    I have very sensitive eyes and have to be careful what I use around my eyes. does this product contain ingredients that won't irritate eyes?
                    Asked on 3/4/2017 by AzDi from Arizona

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please take the ingredient list (which can be found on the product detail page) to your dermatologist to determine if a product is suitable for your skin.

                      http://www.ulta.com/theyre-real-tinted-lash-primer?productId=xlsImpprod13281021&sku=2295079

                      Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    With daily use, how long do you find this lasts?
                    Asked on 3/3/2017 by KT from Portland, Oregon

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                      Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I wear black mascara. Will the mink brown primer work with a black mascara or will it show through and alter the color of my mascara?
                    Asked on 10/28/2016 by Lash lover from Indiana

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Wear our They're Real! tinted primer with They're Real! mascara to dramatically boost length & separate for beyond belief lashes! My lashes look fabulous! xoxo B

                      Answered on 11/2/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    How long does this product wear?
                    Asked on 9/18/2016 by momatu

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I have worn it for over 8 hours and still looked amazing! xoxo B

                      Answered on 9/21/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Can this be used with Benefit's roller lash mascara? because roller lash is supposed to replace an eyelash curler, will my lashes still curl if i use this primer and then use roller lash?
                    Asked on 4/14/2016 by Chicken Little from US

                    1 answer

                  • Q:

                    I have long, blonde, stubborn, straight lashes that I MUST curl before mascara. However...if I don't wear waterproof mascara (doesn't matter what brand, high end, low end...must be waterproof) my lashes fall flat immediately. Will this last primer hold a curl in my crazy, straight lashes or is it safe to curl my lashes after applying this primer? TY
                    Asked on 3/1/2016 by ems3dlashes

                    1 answer

                  • Q:

                    Can you wear this to bed ?? Is this going to lengthen my lashes ?
                    Asked on 1/30/2016 by Emily from sumner, WA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      They're Real! Tinted Primer should not be worn to bed. When worn as a mascara primer, it dramatically boosts lash length & separation!

                      xoxo, B

                      Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Does it only come in mink brown?
                    Asked on 1/25/2016 by Witbit from Reedley, CA

                    1 answer

                    • Brand Expert

                      A:

                      Yes, gorgeous! They're Real! Tinted Lash Primer is only available in mink brown.

                      xoxo, B

                      Answered on 1/26/2016 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    is this product water proof
                    Asked on 1/23/2016 by Dusty from GA

                    1 answer

                    • Brand Expert

                      A:

                      They're Real! Tinted Lash Primer is not waterproof, gorgeous!

                      xoxo, B

                      Answered on 1/26/2016 by Product POREfessional from Benefit Cosmetics
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