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Benefit Cosmetics They%27re Real%21 Tinted Lash Primer

Benefit Cosmetics

They're Real! Tinted Lash Primer

Mink Brown

Item #: 2295079 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE deluxe Watt's Up! Highlighter with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE deluxe Watt's Up! Highlighter w/any $45 Benefit purchase

FREE Hoola Bag with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE Hoola Bag w/any $45 Benefit purchase

They're Real! Tinted Lash Primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length & separation for a beyond belief look.

Benefits:

  • Mink-brown tinted primer can be worn alone or under your favorite mascara
  • High performing gel formula conditions lashes with Provitamin B5 & leaves lashes soft enough to layer mascara up to 6 hours later*
  • Custom ExtraFlex brush is specially designed to move with lashes for beyond belief separation


Works 2 ways!

  • Wear alone to tint & define lashes for a natural, feathery look.
  • Wear as a mascara primer to dramatically boost lash length & separation.


They're Real! Tinted Lash Primer:

  • 89% said lashes had a natural look*
  • 91% said it was soft enough to layer on mascara 6 hours later*


Plus They're Real! Lengthening Mascara:

  • 94% said it defined lashes**
  • 92% said it boosted length, lift & separation**

 

*Consumer panel survey on 65 women over 1 week.
**Consumer panel survey on 66 women over 1 week.

Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.

Beauty tip: Wear under They're Real! Lengthening Mascara for dramatically boosted lash length & separation or under Roller Lash Super-Curling & Lifting Mascara for dramatic curl.
Aqua (Water), Glyceryl Stearate, Butylene Glycol, Polybutene, C18-36 Acid Triglyceride,Euphorbia Cerifera (Candelilla) Wax, PVP, Steareth-21, Stearic Acid, Palmitic Acid, VP/EicoseneCopolymer, Nylon-12, Copernicia Cerifera (Carnauba) Wax, Phenoxyethanol, Steareth-2, AminomethylPropanediol, Hydroxyethylcellulose, Caprylyl Glycol, Panthenol, Algin, Acacia Senegal Gum, Serine. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (BismuthOxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742(Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Tinted Lash Primer
 
4.5

(based on 518 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (248)
  • Long lasting (180)
  • Applies evenly (172)
  • Easy removal (167)
  • Defines & separates (163)

Cons

  • Smudges (14)
  • Difficult removal (13)
  • Clumps (11)
  • Difficult to remove (6)
  • Fades (6)

Best Uses

  • Everyday (243)
  • Anytime (177)
  • Going out (115)
  • Sensitive eyes (74)
  • Travel (50)
    • Was this a gift?:
    • No (4)
    • Reviewer Profile:
    • Natural style (258), Classic style (176), Trendy style (44)

Reviewed by 518 customers

Displaying reviews 1-10

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5.0

Lashes at last!

By Gamma

from Sewanee Tennessee

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

    The very best mascara I have ever used !!!

     
    5.0

    Natural eye lash enhancer

    By Mamaw

    from Louisiana

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

      Love this primer. Makes my eye lashes look lovey. I curl ahead of time

       
      5.0

      Perfect!

      By trailnut

      from EL, MI

      Verified Reviewer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Lengthens

      Cons

        Best Uses

          Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

          Bought this as primer for my They're Real brown mascara, mostly for the conditioning and ease of removal and to have something gentler to wear on lounge around days. But it looks so great I wear it solo most days. Makes my long, very fine lashes look longer and much thicker. And it keeps them separated so you can see every one. And, amazingly, the formula has gotten even better as it's dried a bit. When does that ever happen? It was always good, but I get better volume, and still without clumps, when it gets a little older. This is especially surprising since my one complaint about the mascara version is that it dries out too quickly. (And it doesn't apply well once it does.) It's darker brown than the mascara and looks black on me, which I don't love, but that's probably appreciated by those who prefer black. Drugstore mascaras often bother my eyes but this never does (and They're Real mascara rarely does). I've tried countless pricier mascaras and a few primers and nothing compares to this line. My lashes look so long and full. Should mention that this is more prone to coming off under the eyes than the mascara (which almost never does). I don't have problems on average days, but if I'm going to be out more than 12 hours or in humid conditions, I put the mascara on my bottom lashes instead. I expect this primer also might not work well for those who wear super creamy/dewy under eye products, unless it's topped with heavier duty mascara.

           
          5.0

          Love this and you can wear alone

          By kdarrow405

          from Michigan

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

            I wasn't expecting that you could wear this alone for an extremely casual and natural look. Works great with your normal mascara as well.

             
            5.0

            I love this primer!

            By Burlesue

            from San Antonio, TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Doesn't Clump

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

              I love this primer! It didn't flake and makes my mascara look amazing, and I can wear it by itself you tint my lashes. Awesome product!

               
              5.0

              I keep buying this for myself and my girls.

              By Angel

              from Louisiana

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                It can be worn alone or with mascara. It's good at conditioning the lashes.

                 
                5.0

                My all time favorite

                By Carlei

                from Stroudsburg, PA

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                  This product is AMAZING

                   
                  5.0

                  Love this stuff!!!

                  By Melanie the Nurse

                  from Denver, Colorado

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                    This stuff is amazing!! I'd seen it at the store before but didn't realize I needed it until now. I got a sample in my birchbox one month and used it until it was dry, so now I'm just going to keep buying it. It applys lightly and evenly, really separating your lashes out. I then apply my favorite mascara on top and it makes that look amazing. My lashes look long and nice, not at all clumpy like it can do if you just add 10 layers of your regular mascara by itself

                     
                    4.0

                    I would buy this product again.

                    By Wendy

                    from Maine

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Applies Evenly
                    • Defines & Separates
                    • Doesn't Clump

                    Cons

                      Best Uses

                      • Anytime

                      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                      I tried using this with Este lauder mascara and the mascara flaked. Did not have that problem using it with urban decay mascara.

                       
                      5.0

                      Love this product!

                      By OutdoorLuvr

                      from Gainesville, GA

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Defines & Separates
                      • Doesn't Clump
                      • Great Brush
                      • Lengthens

                      Cons

                        Best Uses

                        • Anytime

                        Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                        I have skimpy lashes and really don't like to wear mascara but I must if I want to look like I have lashes. I got this product to wear without mascara. For daytime, it's perfect - can barely feel it on my lashes yet it makes them look fuller and longer even without adding a coat of mascara. For evening, I add a coat of mascara and it definitely enhances the mascara. This product really does what it says it will do.

                        Displaying reviews 1-10

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