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Benefit Cosmetics They're Real! Tinted Lash Primer

Benefit Cosmetics

They're Real! Tinted Lash Primer

Mink Brown

Item #: 2295079 Size: 0.3 oz

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FREE deluxe mini Boi-ing Industrial Strength Concealer with any $35 Benefit purchase (offer valid 8/7/16-8/27/16 or while supplies last)

FREE deluxe mini Boi-ing Industrial Strength Concealer w/any $35 Benefit purchase

Online Only! FREE mini Benefit Roller Lash with any $40 Benefit Cosmetics purchase (offer valid 8/26/16-9/3/16 or while supplies last)

Roller Lash Super Curling & Lifting Mascara Mini

They're Real! Tinted Lash Primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length & separation for a beyond belief look.

Benefits:

  • Mink-brown tinted primer can be worn alone or under your favorite mascara
  • High performing gel formula conditions lashes with Provitamin B5 & leaves lashes soft enough to layer mascara up to 6 hours later*
  • Custom ExtraFlex brush is specially designed to move with lashes for beyond belief separation


Works 2 ways!

  • Wear alone to tint & define lashes for a natural, feathery look.
  • Wear as a mascara primer to dramatically boost lash length & separation.


They're Real! Tinted Lash Primer:

  • 89% said lashes had a natural look*
  • 91% said it was soft enough to layer on mascara 6 hours later*


Plus They're Real! Lengthening Mascara:

  • 94% said it defined lashes**
  • 92% said it boosted length, lift & separation**

 

*Consumer panel survey on 65 women over 1 week.
**Consumer panel survey on 66 women over 1 week.

Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.

Beauty tip: Wear under They're Real! Lengthening Mascara for dramatically boosted lash length & separation or under Roller Lash Super-Curling & Lifting Mascara for dramatic curl.
Aqua (Water), Glyceryl Stearate, Butylene Glycol, Polybutene, C18-36 Acid Triglyceride,Euphorbia Cerifera (Candelilla) Wax, PVP, Steareth-21, Stearic Acid, Palmitic Acid, VP/EicoseneCopolymer, Nylon-12, Copernicia Cerifera (Carnauba) Wax, Phenoxyethanol, Steareth-2, AminomethylPropanediol, Hydroxyethylcellulose, Caprylyl Glycol, Panthenol, Algin, Acacia Senegal Gum, Serine. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (BismuthOxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742(Manganese Violet), CI 77891 (Titanium Dioxide).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Tinted Lash Primer
 
4.5

(based on 388 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (248)
  • Long lasting (180)
  • Easy removal (167)
  • Smooth look (140)
  • Good colors (112)

Cons

  • Smudges (14)
  • Difficult removal (13)
  • Clumps (11)
  • Fades (6)
  • Difficult to remove (4)

Best Uses

  • Everyday (243)
  • Going out (100)
  • Sensitive eyes (74)
  • Anytime (61)
  • Travel (50)
    • Was this a gift?:
    • No (4)
    • Reviewer Profile:
    • Natural style (187), Classic style (129), Trendy style (37)
    • Skin Tone:
    • Fair (150), Medium (127), Deep (6)

Reviewed by 388 customers

Displaying reviews 1-10

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5.0

Wonderful

By Smokey

from Texas

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

    Makes mascara glide on

     
    5.0

    Great product

    By Candy

    from Grove city oh

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

      Worked well with my mascara

       
      5.0

      Love it! The only thing I use on my lashes.

      By Cowgirl

      from Billings MT

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

        The best primer on the market and the only thing I use in my lashes

         
        5.0

        Best Primer I've Ever Used

        By WhitneyS.

        from Myrtle Beach, SC

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

          Love love love this tinted primer! It goes on so smoothly and isn't clumpy or too thick. Makes the They're Real Mascara even better which I didn't even know was possible because it's such an amazing product on it own. I also love using this tinted primer alone with I am going for a more natural look.

           
          5.0

          Absolutely Love this Product!!!

          By KHalstead

          from Oregon Coast

          About Me Classic Style

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

            I absolutely LOVE this tinted primer. It has come out and applied perfectly from the very first uses. I have very light lashes and they are not very thick or long, but using this before applying mascara makes all the difference in the world. It's so easy to apply from the very root to the very tip of lashes and the round brush on the very end of the wand actually covered lashes I didn't even know I had. PLUS (and this is a biggie for me) you don't HAVE to wear mascara over the top, it looks great wearing it alone. Not at all like the white primers. I will never allow myself to run out of this lash primer - thank you for such a great product.

             
            5.0

            AWESOME!!!

            By stacybarbara

            from highlands ranch, CO

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

            • Sticky Texture

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

            Will have this as a "go to" beauty product from now on!!!!

             
            3.0

            I would buy again

            By Katie

            from Helena, MT

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Defines & Separates

            Cons

            • Smudges or Runs

            Best Uses

              Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

              My mascara still smudged a little when I used this primer. Wish I could find a mascara that didn't smudge

               
              5.0

              Great product!

              By Over the hill and lovin it!

              from Orlando

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                I use this primer on both upper and lower lashes. I use the same name mascara following the primer on upper lashes only. The primer on lower lashes is enough....subtle.

                 
                5.0

                Perfect every-day mascara for blondes

                By Allie

                from Tennessee

                About Me Natural Style

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Lengthens

                Cons

                  Best Uses

                  • Daytime

                  Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                  I am blonde and very fair, so black mascara often looks unnatural and too dark on me. This is perfect for adding some definition and volume to my naturally light eyelashes without overpowering my features. I would highly recommend this product to anyone with light features or who just prefers a more natural look.

                   
                  5.0

                  I apply everyday I love it!!

                  By Amber

                  from Taos,NM

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                  • Difficult To Remove

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                  It adds length and volume

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  7 Questions | 7 Answers
                  Displaying questions 1-7
                  • Q:

                    Can this be used with Benefit's roller lash mascara? because roller lash is supposed to replace an eyelash curler, will my lashes still curl if i use this primer and then use roller lash?
                    Asked on 4/14/2016 by Chicken Little from US

                    1 answer

                  • Q:

                    I have long, blonde, stubborn, straight lashes that I MUST curl before mascara. However...if I don't wear waterproof mascara (doesn't matter what brand, high end, low end...must be waterproof) my lashes fall flat immediately. Will this last primer hold a curl in my crazy, straight lashes or is it safe to curl my lashes after applying this primer? TY
                    Asked on 3/1/2016 by ems3dlashes

                    1 answer

                  • Q:

                    Can you wear this to bed ?? Is this going to lengthen my lashes ?
                    Asked on 1/30/2016 by Emily from sumner, WA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      They're Real! Tinted Primer should not be worn to bed. When worn as a mascara primer, it dramatically boosts lash length & separation!

                      xoxo, B

                      Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Does it only come in mink brown?
                    Asked on 1/25/2016 by Witbit from Reedley, CA

                    1 answer

                    • Brand Expert

                      A:

                      Yes, gorgeous! They're Real! Tinted Lash Primer is only available in mink brown.

                      xoxo, B

                      Answered on 1/26/2016 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    is this product water proof
                    Asked on 1/23/2016 by Dusty from GA

                    1 answer

                    • Brand Expert

                      A:

                      They're Real! Tinted Lash Primer is not waterproof, gorgeous!

                      xoxo, B

                      Answered on 1/26/2016 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Are you supposed to let this product dry before applying mascara or do you apply mascara immediately following the primer application?
                    Asked on 1/12/2016 by K_FreeBirdie from Camanche Village, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! You can apply mascara immediately after applying they're real! tinted eyelash primer or you can wait up to 6 hours!

                      xoxo, B

                      Answered on 1/13/2016 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Are you supposed to let this primer dry and then apply the mascara or do you put the mascara on while the primer is still wet?
                    Asked on 1/2/2016 by Jen from US

                    1 answer

                    • Brand Expert

                      A:

                      You can do either, gorgeous! Apply mascara immediately after applying they're real! tinted lash primer or you can layer on mascara up to 6 hours later!

                      xoxo, B

                      Answered on 1/7/2016 by Product POREfessional from Benefit Cosmetics
                  Displaying questions 1-7

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