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Benefit Cosmetics They're Real! Tinted Lash Primer

Benefit Cosmetics

They're Real! Tinted Lash Primer

Mink Brown

Item #: 2295079 Size: 0.3 oz

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Online Only! FREE Benefit Cosmetic Bag with any $40 Benefit purchase (offer valid 9/28/16-10/1/16 or while supplies last)

Online Only FREE Cosmetic Bag w/any $40 Benefit purchase

They're Real! Tinted Lash Primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length & separation for a beyond belief look.

Benefits:

  • Mink-brown tinted primer can be worn alone or under your favorite mascara
  • High performing gel formula conditions lashes with Provitamin B5 & leaves lashes soft enough to layer mascara up to 6 hours later*
  • Custom ExtraFlex brush is specially designed to move with lashes for beyond belief separation


Works 2 ways!

  • Wear alone to tint & define lashes for a natural, feathery look.
  • Wear as a mascara primer to dramatically boost lash length & separation.


They're Real! Tinted Lash Primer:

  • 89% said lashes had a natural look*
  • 91% said it was soft enough to layer on mascara 6 hours later*


Plus They're Real! Lengthening Mascara:

  • 94% said it defined lashes**
  • 92% said it boosted length, lift & separation**

 

*Consumer panel survey on 65 women over 1 week.
**Consumer panel survey on 66 women over 1 week.

Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.

Beauty tip: Wear under They're Real! Lengthening Mascara for dramatically boosted lash length & separation or under Roller Lash Super-Curling & Lifting Mascara for dramatic curl.
Aqua (Water), Glyceryl Stearate, Butylene Glycol, Polybutene, C18-36 Acid Triglyceride,Euphorbia Cerifera (Candelilla) Wax, PVP, Steareth-21, Stearic Acid, Palmitic Acid, VP/EicoseneCopolymer, Nylon-12, Copernicia Cerifera (Carnauba) Wax, Phenoxyethanol, Steareth-2, AminomethylPropanediol, Hydroxyethylcellulose, Caprylyl Glycol, Panthenol, Algin, Acacia Senegal Gum, Serine. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (BismuthOxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742(Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Tinted Lash Primer
 
4.5

(based on 401 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (248)
  • Long lasting (180)
  • Easy removal (167)
  • Smooth look (140)
  • Good colors (112)

Cons

  • Smudges (14)
  • Difficult removal (13)
  • Clumps (11)
  • Fades (6)
  • Difficult to remove (4)

Best Uses

  • Everyday (243)
  • Going out (103)
  • Sensitive eyes (74)
  • Anytime (71)
  • Travel (50)
    • Was this a gift?:
    • No (4)
    • Reviewer Profile:
    • Natural style (196), Classic style (133), Trendy style (37)
    • Skin Tone:
    • Fair (150), Medium (127), Deep (6)

Reviewed by 401 customers

Displaying reviews 1-10

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5.0

Greatest Primer ever!

By Carlee

from Irving TX

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Doesn't Clump
  • Lengthens

Cons

    Best Uses

    • Daytime

    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

    I really like that I can also use this alone and that saves time! I use it with the Benefit Roller Mascara and They're Real Mascara when I use it as a primer. But I REALLY like it best alone ;)

     
    5.0

    Love this

    By Kathyle

    from Rochester NY

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

      I love this because it is easy to apply, doesn't clump. I wear it alone on my lower lashes. it doesn't smear. It is well worth it!!!!

       
      3.0

      Water resistant?

      By cjk

      from McHenry, IL

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Great Brush
      • Nice brown color

      Cons

      • Smudges or Runs
      • Wipes off easily

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

      I like the product overall but find that it easily rubs off. I was hoping for a water resistant product.

       
      5.0

      How did I do without this?!

      By Beachgramma

      from St Augustine, FL

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

        Makes my eyes "pop". Definitely adds dimension to my eyelashes.

         
        5.0

        This is my favorite mascara.

        By Redheaded Girl

        from Salisbury NC

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

          I know it's a tinted primer but I use it as my stand alone mascara.

           
          5.0

          Great product and will tell everyone where to get it

          By Spud

          from Mississippi

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens
          • U need in black as well

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

            I use this before I put the black on

             
            4.0

            I would buy again.

            By Na

            from Miami fl

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Lengthens

            Cons

              Best Uses

              • Daytime

              Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

              Easy yo take off.

               
              5.0

              Fake Lashes in a Bottle

              By Roscoe

              from Nacogdoches, TX

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                Great Product!

                 
                2.0

                meh

                By Judy

                from Poulsbo, WA

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Evenly
                • Doesn't Clump

                Cons

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                    I returned this product. I already use They're Real mascara, and I thought using this product first would give me some additional lengthening and definition. I also thought I'd be able to use it as an everyday, more natural looking alternative to mascara (as the box suggests). Unfortunately, it did neither. It went on as a watery mascara, very thin, and didn't last more than an hour or two during the day. It also did not add any benefit as a lash primer under my mascara.

                     
                    5.0

                    Love benefit eye products

                    By Tootsy

                    from Amarillo tx

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Defines & Separates
                    • Doesn't Clump
                    • Great Brush
                    • Lengthens

                    Cons

                      Best Uses

                      • Anytime
                      • Daytime
                      • Going Out

                      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                      Makes my eyes look great

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      8 Questions | 8 Answers
                      Displaying questions 1-8
                      • Q:

                        How long does this product wear?
                        Asked on 9/18/2016 by momatu

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! I have worn it for over 8 hours and still looked amazing! xoxo B

                          Answered on 9/21/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Can this be used with Benefit's roller lash mascara? because roller lash is supposed to replace an eyelash curler, will my lashes still curl if i use this primer and then use roller lash?
                        Asked on 4/14/2016 by Chicken Little from US

                        1 answer

                      • Q:

                        I have long, blonde, stubborn, straight lashes that I MUST curl before mascara. However...if I don't wear waterproof mascara (doesn't matter what brand, high end, low end...must be waterproof) my lashes fall flat immediately. Will this last primer hold a curl in my crazy, straight lashes or is it safe to curl my lashes after applying this primer? TY
                        Asked on 3/1/2016 by ems3dlashes

                        1 answer

                      • Q:

                        Can you wear this to bed ?? Is this going to lengthen my lashes ?
                        Asked on 1/30/2016 by Emily from sumner, WA

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          They're Real! Tinted Primer should not be worn to bed. When worn as a mascara primer, it dramatically boosts lash length & separation!

                          xoxo, B

                          Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Does it only come in mink brown?
                        Asked on 1/25/2016 by Witbit from Reedley, CA

                        1 answer

                        • Brand Expert

                          A:

                          Yes, gorgeous! They're Real! Tinted Lash Primer is only available in mink brown.

                          xoxo, B

                          Answered on 1/26/2016 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        is this product water proof
                        Asked on 1/23/2016 by Dusty from GA

                        1 answer

                        • Brand Expert

                          A:

                          They're Real! Tinted Lash Primer is not waterproof, gorgeous!

                          xoxo, B

                          Answered on 1/26/2016 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Are you supposed to let this product dry before applying mascara or do you apply mascara immediately following the primer application?
                        Asked on 1/12/2016 by K_FreeBirdie from Camanche Village, CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! You can apply mascara immediately after applying they're real! tinted eyelash primer or you can wait up to 6 hours!

                          xoxo, B

                          Answered on 1/13/2016 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Are you supposed to let this primer dry and then apply the mascara or do you put the mascara on while the primer is still wet?
                        Asked on 1/2/2016 by Jen from US

                        1 answer

                        • Brand Expert

                          A:

                          You can do either, gorgeous! Apply mascara immediately after applying they're real! tinted lash primer or you can layer on mascara up to 6 hours later!

                          xoxo, B

                          Answered on 1/7/2016 by Product POREfessional from Benefit Cosmetics
                      Displaying questions 1-8

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