skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / They're Real! Lengthening Mascara
Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question

Options

GIFT WITH PURCHASE

FREE mini They're Real! Lengthening Mascara with any $35 Benefit purchase (offer valid 2/19/17-3/11/17 or while supplies last)

FREE mini They're Real Mascara w/any $35 Benefit purchase

Online Only! FREE Hawaii Catalog Bag with any $50 Benefit Cosmetics purchase (offer valid 2/19/17-3/11/17 or while supplies last)

Online Only FREE Cosmetic Bag w/any $50 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 8455 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5427)
  • Adds volume (5099)
  • Defines & separates (4913)
  • Great brush (4806)
  • Applies evenly (4706)

Cons

  • Difficult to remove (1626)
  • Dries out quickly (669)
  • Flakes (503)
  • Smudges or runs (440)
  • Sticky texture (440)

Best Uses

  • Anytime (5633)
  • Daytime (1617)
  • Going out (1561)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3562), Natural style (3004), Trendy style (1111)

Reviewed by 8455 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Would buy againg

By Great brush

from Chicago il

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Great Brush

Cons

  • Difficult To Remove

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

It make my lash look more full.

 
5.0

Only mascara I will use!

By Kels

from San Diego

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

  • Difficult To Remove

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I wear this product to work every single day, if I plan on going out after work and don't have time to remove the product. I curl my lashes a little bit and re apply, never does it clump or look stuck. Most amazing mascara I have ever purchased. Been using it for at least a year now

 
5.0

Love it

By Trina

from Los Angeles

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

  • Difficult To Remove

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

Love this color! Makes me feel like I have a more natural lash color but still very dramatic in volume & length!

 
5.0

I love this mascara. The key is the unique brush.

By Joey

from Greeley, CO

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I love the product and will continue to use.

     
    5.0

    I Love this Mascara!

    By DaBaum

    from Springfield MO

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I love this mascara! I have fine thin eyelashes & it does the trick!!

       
      2.0

      I will not buy again.

      By Mimi

      from Columbus, Ohio

      About Me Classic Style

      Verified Buyer

      Pros

      • Great Brush
      • Lengthens

      Cons

      • Clumps and cakey
      • Dries Out Quickly
      • Flakes

      Best Uses

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        This mascara clumps tremendously. Didn't like it.

         
        5.0

        amazing

        By amber

        from texas

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        defines, lengthens, and stays put. enough said

         
        4.0

        good for length

        By Jules

        from Philadelphia

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I received a sample of this mascara. It's good for adding length but not great for volume. I usually layer it with Better Than Sex mascara. Also, the applicator is very pointy and can hurt if you're applying to close to the lash line.

         
        4.0

        I have never found a mascara so astonishing.

        By Aunt T

        from Branson, Mo

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens
        • SLAY-ful

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Benefit has went above and beyond!

           
          5.0

          Will by again

          By Allyssa

          from Madison, SD

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I love this product! I will be buying this for now on!

            Displaying reviews 1-10

            Back to top

            Previous | Next »

            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            53 Questions | 54 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              is this product hyper allergenic?
              Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
            • Q:

              Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
              Asked on 12/15/2016 by Cj from Belleville, nj

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Do you have to use the primer with it to work well?
              Asked on 11/28/2016 by Terri from Brandon,Ms

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Does it just make your eye lashes look longer or does it make them longer.
              Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
              Asked on 9/11/2016 by Catie from Hampton, VA

              1 answer

            • Q:

              is this one waterproof or not?
              Asked on 7/22/2016 by Farah from indonesia

              1 answer

            • Q:

              Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
              Asked on 7/12/2016 by j

              1 answer

              • Brand Expert

                A:

                Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
              Asked on 5/30/2016 by Marissa from US

              1 answer

            • Q:

              I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
              Asked on 5/11/2016 by Bummed Beauty from Humboldt County

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

                Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Where is it made?
              Asked on 4/18/2016 by BB from Panama City Beach FL

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! Our They're Real! mascara is made in France.

                Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
            Displaying questions 1-10Previous | Next »

            Do you have a question about this product?