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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

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Item #: 2231443 Size: 0.3 oz

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FREE deluxe Sample Matte Resuce 0.25 oz. with any $40 Benefit Cosmetics purchase (offer valid 9/4/16-9/24/16 or while supplies last)

FREE Matte Rescue deluxe sample w/any $40 Benefit purchase

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FREE deluxe sample POREfessional w/any $40 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 7762 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4902)
  • Adds volume (4609)
  • Defines & separates (4439)
  • Great brush (4337)
  • Applies evenly (4235)

Cons

  • Difficult to remove (1487)
  • Dries out quickly (593)
  • Flakes (460)
  • Smudges or runs (409)
  • Sticky texture (401)

Best Uses

  • Anytime (5081)
  • Daytime (1485)
  • Going out (1441)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3305), Natural style (2728), Trendy style (1034)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 7762 customers

Displaying reviews 1-10

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5.0

favorite mascara

By Chihuahua

from Rockwall, TX

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I always get asked what mascara I use

     
    5.0

    Great product

    By Kim

    from Newport Beach, CA

    About Me Trendy Style

    Verified Buyer

    Pros

    • Adds Volume
    • Lengthens

    Cons

    • Sticky Texture

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Love this mascara

     
    5.0

    My favorite

    By Savannah

    from Indiana

    About Me Trendy Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    It adds lots of length to your lashes! By far my favorite mascara!!

     
    5.0

    Best mascara I have ever used!

    By Sandy

    from Winchester VA

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I love everything about the mascara!

       
      4.0

      love it, hate to say goodbye

      By sassmaster

      from South Carolina

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Love, love, loved this mascara. In my opinion, this mascara is better than Too Faced's better than sex (same results but without the clumps) BUT I did not realize Benefit was not cruelty free. So I will not be purchasing again.

       
      4.0

      Best Mascara

      By Udey

      from Oshkosh, WI

      About Me Natural Style

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        This mascara is the best! It goes on super smooth and doesn't flake off or smear. The best part is that it makes my lashes look long and slightly curled without being heavy.

         
        5.0

        this mascara worked wonders on my lashes

        By dottie

        from San Antonio Tx

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I like the way it lengthens my lashes

           
          5.0

          Love the Benefit Brown!

          By Sunshine

          from Twin Cities, MN

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens
          • Love the shade of brown!

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Everything I love about Benefit mascara is now available in brown and I couldn't be happier.

             
            5.0

            Love it

            By Ma Hatter

            from New York City

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Going Out

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              Absolutely love this. Definitely worth the money.

               
              5.0

              I would definitely buy this product again

              By Eli no eyebrows

              from Las Vegas NV

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Great Brush
              • Lengthens

              Cons

              • Dries Out Quickly
              • Sticky Texture

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I do enjoy using this product. Like many mascaras it does start to clump up with age, but it still applies pretty evenly. I have medium to smaller length eyelashes so it does lift and lengthen. I don't really need to use my lash curler very much anymore because my eyelashes stay in place, which is nice and convenient. Definitely worth the $$$.

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              49 Questions | 50 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                Asked on 9/11/2016 by Catie from Hampton, VA

                1 answer

              • Q:

                is this one waterproof or not?
                Asked on 7/22/2016 by Farah from indonesia

                1 answer

              • Q:

                Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                Asked on 7/12/2016 by j

                1 answer

                • Brand Expert

                  A:

                  Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                  Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
                Asked on 5/30/2016 by Marissa from US

                1 answer

              • Q:

                I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
                Asked on 5/11/2016 by Bummed Beauty from Humboldt County

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

                  Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Where is it made?
                Asked on 4/18/2016 by BB from Panama City Beach FL

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara is made in France.

                  Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is it cruelty free ?
                Asked on 4/1/2016 by Trinidizzle from California, US

                2 answers

                • Brand Expert

                  A:

                  Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                  Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                • Brand Expert

                  A:

                  Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                  Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is this product cruelty free?
                Asked on 3/30/2016 by zoesma from columbus Ohio

                1 answer

                • Staff Expert

                  A:

                  Here's Benefit's official brand response:

                  "Benefit does not test our products on animals.

                  Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

                  We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

                  We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                  Answered on 5/18/2016 by Staff Expert from Ulta Beauty
              • Q:

                Does They're Real mascara come off with soap and water. How large is the brush?
                Asked on 3/28/2016 by Lori from Harrisburg, PA

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

                  Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is this product hypoallergenic?
                Asked on 11/7/2015 by Abby

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

                  xoxo, B

                  Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
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