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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE Makeup Bag with any $40 Benefit purchase (offer valid 11/29/16-12/24/16 or while supplies last)

FREE makeup bag w/any $40 Benefit Cosmetics purchase

FREE fun-size Roller Lash with any $40 Benefit purchase (offer valid 11/29/16-12/17/16 or while supplies last)

FREE Roller Lash fun-size sample w/any $40 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 7995 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5076)
  • Adds volume (4779)
  • Defines & separates (4602)
  • Great brush (4495)
  • Applies evenly (4392)

Cons

  • Difficult to remove (1530)
  • Dries out quickly (614)
  • Flakes (471)
  • Smudges or runs (416)
  • Sticky texture (416)

Best Uses

  • Anytime (5265)
  • Daytime (1534)
  • Going out (1484)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3397), Natural style (2816), Trendy style (1057)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 7995 customers

Displaying reviews 1-10

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5.0

Repeat purchase

By Nikki

from Charleston TN

About Me Trendy Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    My eyelashes are short and straight. This mascara does so much!

     
    5.0

    Love This

    By Lilly

    from NC

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      My daughter & I both love this mascara!

       
      5.0

      Yes they are!!!

      By TK

      from Phoenix, AZ

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        This is the only mascara I'll use!!! Been using this for over a year and it never disappoints!! Love love lovvvveeee!!!

         
        5.0

        love this stuff!

        By Yi Fang

        from RI

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

        • Difficult To Remove
        • Sticky Texture

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        the color really pops and lengths my lashes!

         
        4.0

        Good Appearance, Hard to remove

        By sophieship

        from california

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        The mascara looks really good and adds a lot of volume. It doesn't flake or smudge. It is super hard to remove. You can't remove it with soap and water. I had to use a lot of coconut oil.

         
        1.0

        Nope.

        By Vixova

        from Michigan

        About Me Classic Style

        Pros

          Cons

          • Difficult To Remove
          • Dries Out Quickly
          • Flakes
          • Sticky Texture

          Best Uses

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I wanted this to work so badly for me. After every use of this mascara is clumps, flakes, and is so hard to remove unless your using a good make up remover like clinique. I'm disappointed because benefit is one of the most talked about brands right now. Im going back to better than sex mascara by Too faced.

             
            5.0

            this is crack

            By lg

            from ma

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Thi
            s and the roller ball omg they are heaven on earth for my lashes. this mascara not onky lengthens them it grips the lashes so nice your not missing a single lash

             
            2.0

            Too clumpy

            By BB

            from Cleveland,OH

            About Me Natural Style

            Verified Buyer

            Pros

              Cons

              • Does not separate lashes

              Best Uses

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                No separation

                 
                1.0

                Not what I expected

                By Choope

                from Phoenix Az

                About Me Natural Style

                Verified Buyer

                Pros

                  Cons

                  • Difficult To Remove

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                    Hated the color

                     
                    5.0

                    Daughters Favorite!

                    By carmen

                    from Texas

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Defines & Separates
                    • Doesn't Clump
                    • Great Brush
                    • Lengthens

                    Cons

                      Best Uses

                      • Anytime

                      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                      My daughter loves this!

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      50 Questions | 51 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Does it just make your eye lashes look longer or does it make them longer.
                        Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                          Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                        Asked on 9/11/2016 by Catie from Hampton, VA

                        1 answer

                      • Q:

                        is this one waterproof or not?
                        Asked on 7/22/2016 by Farah from indonesia

                        1 answer

                      • Q:

                        Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                        Asked on 7/12/2016 by j

                        1 answer

                        • Brand Expert

                          A:

                          Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                          Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
                        Asked on 5/30/2016 by Marissa from US

                        1 answer

                      • Q:

                        I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
                        Asked on 5/11/2016 by Bummed Beauty from Humboldt County

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

                          Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Where is it made?
                        Asked on 4/18/2016 by BB from Panama City Beach FL

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our They're Real! mascara is made in France.

                          Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Is it cruelty free ?
                        Asked on 4/1/2016 by Trinidizzle from California, US

                        2 answers

                        • Brand Expert

                          A:

                          Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                          Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                        • Brand Expert

                          A:

                          Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                          Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Is this product cruelty free?
                        Asked on 3/30/2016 by zoesma from columbus Ohio

                        1 answer

                        • Staff Expert

                          A:

                          Here's Benefit's official brand response:

                          "Benefit does not test our products on animals.

                          Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

                          We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

                          We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                          Answered on 5/18/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does They're Real mascara come off with soap and water. How large is the brush?
                        Asked on 3/28/2016 by Lori from Harrisburg, PA

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

                          Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
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