Summer of Self Expression: 2026 Summer Makeup Looks

At Ulta Beauty, summer is a season for trying something new. Whether you are chasing a fresh, dewy glow, layering on an unexpected pop of color or rewriting your beauty routine altogether, Summer of Self Expression is your invitation to lean into what makes you feel most like you.

What is Ulta Beauty’s Summer of Self Expression experience?

Your beauty, your vibe. The Summer of Self Expression is all about celebrating you with makeup that feels bold, radiant and totally authentic. It is your invitation to explore what summer beauty means to you. We put together four signature looks: buttery glow, sun-kissed blush, blurred berry and blue pop.

What is the buttery glow makeup look?

Hydration first, coverage second. Buttery glow celebrates skin that looks healthy, hydrated and softly luminous.

• Start with a hydrating moisturizer and a luminous primer.

• Reach for lightweight or dewy-finish foundations.

• Apply liquid highlighter to cheekbones, brow bones and the bridge of your nose.

• Lock in the glow with a hydrating setting spray.

• For an extra boost of radiance, look for skin care with ginseng, known for brightening and supporting a glowy complexion.

How do I get the sun-kissed blush look?

All the warmth, none of the UV rays. Sun-kissed blush layers bronzer and blush for an effortless glow.

• Sweep cream or powder bronzer across your forehead, cheekbones and jaw.

• Blend cream blush onto the apples of your cheeks for a natural blush.

• Pair with warm neutral eyeshadows and tubing mascara that holds up through summer heat.

What is the blurred berry look?

K-Beauty inspired, blurred berry is a bold lip moment wrapped in soft, warm tones.

• Keep your base light to medium so your lips take center stage.

• Line with a berry pencil before applying your favorite lip stain or oil.

• Echo the vibe with a berry-toned blush.

• Stick to neutral or soft shimmer eyeshadows.

• Round out the moment with a warm, sun-warmed niche fragrance.

How to achieve the blue pop makeup look?

Blue eyeliner and eyeshadow are having a major moment, and they look great on everyone.

• Pick a shade from baby blue to electric cobalt.

• Try a crisp blue liner along your lashes or a floating line above the crease (pro tip: clean makeup brushes make sharp lines easier).

• Use a long-wearing setting spray to beat the heat.

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