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90s makeup looks

Recreate the decade’s most iconic trends with these curated beauty essentials.

90s grunge makeup

Achieve an edgy look with smudgy liners and moody matte shades.

12 items

Icy blue eyeshadow and makeup

Recreate the ultimate throwback eye look with this cool, frosty shade and shimmery pastel pigments.

12 items

Nude matte makeup

Go monochromatic with classic tawny and brown tones.

12 items

Vinyl lip and eye makeup

Swipe on high-shine lacquers for a bold, reflective and wet-look finish.

12 items

90s body and face glitter

Add some Y2K energy with holographic sparkles and all-over shimmering gels.

12 items

90s Makeup: Frequently Asked Questions

How to do 90s makeup?

To achieve the classic 90s look, follow these steps to balance a sculpted face with iconic color palettes:

  1. Prep a Matte Base: Apply a medium-coverage foundation and set it thoroughly with translucent powder to achieve a velvet, shine-free finish.
  2. Define the Brows: Use a thin pencil to create a slim, defined arch, keeping the shape structured rather than bushy.
  3. Sculpt with Earth Tones: Apply a matte bronzer or contour powder in the hollows of your cheeks and across your eyelids to create depth using "coffee" and "tan" shades.
  4. The Signature Lip: Outline your lips with a liner two shades darker than your lipstick; fill in with a matte nude or brownish-pink shade and blend the edges slightly for a seamless but defined look.

What makeup was popular in the 90s?

The era was a mix of extremes, featuring "coffee-bean" brown lipsticks, visible dark lip liner, blue and silver frosted eyeshadows, and thin, arched brows. Toward the end of the decade, face gems and chunky body glitters became the go-to staples for the burgeoning club and rave scenes.

How do I do 90s grunge makeup?

The goal of grunge is a "lived-in" look that appears effortless and slightly rebellious. Follow these steps:

  1. Tightline the Eyes: Use a soft black or dark plum kohl eyeliner to heavily line both your upper and lower waterlines.
  2. Smudge and Smoke: Use a small smudge brush or your ring finger to blur the liner into your lash line, pulling the pigment slightly outward for a "slept-in" effect.
  3. Apply Muted Shadow: Sweep a matte slate, taupe, or burgundy shadow over the lids, blending it into the liner to soften any harsh lines.
  4. Stain the Lips: Apply a deep berry or brick-red matte lipstick, then blot it firmly with a tissue to remove the "perfect" finish, leaving behind a dark, moody stain.

Was 90s makeup matte?

Predominantly, yes—the 90s prioritized a velvety, "flat" complexion achieved with heavy powder, a sharp contrast to today’s dewy trends. While skin and lips were usually matte, shimmer was reserved for specific "frosted" accents on the brow bone, the center of the lips, or the eyelids to create a metallic, icy pop.

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