SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Benefit Cosmetics They're Real! Lengthening Mascara #1
Benefit Cosmetics They're Real! Lengthening Mascara #1

Tab through the images or use the previous or next buttons to navigate each product image

Benefit Cosmetics They're Real! Lengthening Mascara

$29.00

Replenish & Save

Color:Black They're Real! Lengthening Mascara Black
Size:0.3 oz

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% and get free shipping on each subscription order. Cancel anytime!

Yay! You're earning points!

Details

Benefits

  • Lengthens, curls, volumizes, lifts
  • Long-wearing formula
  • Custom domed-tip brush
  • Available in full size and mini

Research Results

  • 94% saw dramatic length & volume*  
  • 94% saw visible lift*  
  • 100% saw long-wearing results*  
  • *Results observed in a consumer panel survey 

Item 2231443

How To Use

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

BEAUTY TIP: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!

Ingredients

Aqua (Water), Cera Alba (Beeswax), Paraffin, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Propanediol, Glyceryl Stearate, Polybutene, Vp/Eicosene Copolymer, Steareth-21, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Phenoxyethanol, Steareth-2, Silica, Aminomethyl Propanediol, Butylene Glycol, Caprylyl Glycol, Sodium Laureth-12 Sulfate, Hydroxyethylcellulose, Kaolin, Aluminum Hydroxide, Tocopheryl Acetate, Ammonium Hydroxide, Sericin, Disodium Phosphate, Sodium Phosphate, Polysorbate 60, Sodium Hyaluronate, Citric Acid, Potassium Sorbate. May Contain: CI 77499 (Iron Oxides), CI 77007 (Ultramarines). N° 16510.

Disclaimer: Product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Benefit Cosmetics

They're Real! Lengthening Mascara

Color
Black
$29.00
Benefit Cosmetics

BADgal BANG! Volumizing Mascara

Color
Intense Pitch Black
$29.00
Benefit Cosmetics

Roller Lash Curling & Lifting Mascara

Size: 0.3 oz
$29.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Morphe

ChromaPlus 6-Pan Eyeshadow Palette

Color:
Rich Glitch
$16.00

Step 2

Urban Decay Cosmetics

24/7 Glide-On Waterproof Eyeliner Pencil

Color:
Perversion
$23.00

Step 3

Current Product

Benefit Cosmetics

They're Real! Lengthening Mascara

Color:
Black
$29.00

Sponsored products

12 items

Q&A

Showing 5 out of 64 Questions
Q
I have used this mascara for a long time. The last time I ordered I recueved Jet Black. I did not sent back, but I cannot use it is to dark. Do you have this mascara in BLACK
Asked by Brenda
Official Answer By Benefit Cosmetics en_US
Please email customercareuk@benefitcosmetics.com who will be able to help ith this request.Was this answer helpful to you
Q
What is the difference people see between this and bad gal bang? Which is best for lengthen n volume?
Asked by Aimee
Official Answer By Benefit Cosmetics en_US
Hi Gorgeous! Both BADgal Bang and They're Real mascaras lengthen and volumizes. xoxo B Was this answer helpful to you
Q
Does it flake at all?
Asked by Sara
Official Answer By Benefit Cosmetics en_US
Hi Gorgeous! Our They're Real! mascara lengthens, curls, lifts and separates your lashes without smudging or drying out. xoxo BWas this answer helpful to you
Q
Does this mascara only come in water proof
Asked by Frankie
Official Answer By Benefit Cosmetics en_US
Hi Gorgeous! Our The're Real! mascara is not waterproof. xoxo BWas this answer helpful to you
Q
Is it sweatproof?
Asked by mary
Official Answer By Benefit Cosmetics en_US
Hi Gorgeous! Our They're Real! mascara is not waterproof. xoxo BWas this answer helpful to you

Review Snapshot

by PowerReviews

11575 ReviewsWrite a Review
85%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
My Beauty Routine Takes
Best Uses
Describe Yourself
Most Helpful Positive Review
I would 1000000% buy this again

Wow, I don't have enough great things to say about this. I found out that my boyfriend who I was going to marry cheated on me, so I cried for nearly 7 hours one day with this mascara on. To my shock, this mascara was still in place and only smudged a little bit. And when I say I cried, I mean I was ...

Versus
Most Helpful Critical Review
Not at all impressed

How disappointing - I finally drop some money on a mascara and it didn't even compare to the CoverGirl LashBlast I normally use. My friend did like the look, but I like it when my eyelashes look long AND full. If you try to layer it, it just clumps up. I even put They're Real on one eye and the Cove...

11575 results

Love this mascara

Submitted 2 months ago

By Greta

From Lexington SC

I'm obsessed with this mascara. As I age I barely have lashes. This mascara gave me long full lashes. Definitely will buy again.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Favorite Mascara

Submitted 3 months ago

By Tonia

From Broken Arrow, OK

This is my all time favorite mascara. It doesn't clump and makes my lashes really long.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Clumpy Mascara

Submitted 3 months ago

By Lynn

From Seabrook, NH

The last couple of times I purchased this mascara, it has been very clumpy. I love the brand but not sure why this keeps happening. Ulta did replace the first one that I purchased. Hopefully, this gets better and I don't have to change my brand.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Raccoon eyed in a matter of hours

Submitted 3 months ago

By Hailie

From North Carolina

Disappointed. Initial application looks great, lengthens my short lashes. But in a matter of 2-3 hours it ends up under my eyes. I only apply to the top lashes too! I try it with powder under the eye… same result. No one wants mascara coon eyes.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
This mascara is amazing

Submitted 3 months ago

By Dana

From Florida

I've been using this for quite some time now and I love it. It thickens and lengthens your lashes. Check it out for yourself.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?