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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Deeper, more pigmented black shade
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, Phenoxyethanol, PEG-100 Stearate, Nylon-12, Aminomethyl Propanol, Ceteareth-25, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Caprylyl Glycol, Sodium Benzoate, Silica, Xanthan Gum, Kaolin, Tocopherol. May Contain: Black 2 (CI 77266) (NANO), Ultramarines (CI 77007).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lash 'N Roll Mascara
Oh my!!! I am in love with this amazing product. I use it everyday. 💓💓💓💓💓💓🫶🏼 #loveELF
Most Helpful Critical Review
Doesn't Hold A Curl
I bought the brown color of this mascara, for reference. I wish it held a curl. This mascara is SO PRETTY, and it stays on my lashes (oily eye area). I love the pretty separation it gives me and how well it builds up. It doesn't hold a curl though, and that's a deal breaker for me. It takes these pe...
1809 results
It really does curl and lift.
I am amazed at how great this mascara is for the price! I really like the shape of the wand as well as the type of bristles. Every lash gets covered and no clumping or smudging. Elf - you smashed it out of the park!
Tower28 Dupe but Better!!
Im OBSESSED with this product and the price you can't beat! I tried this after using the Tower28 tubing mascara for a while and the wand is the exact same but the formula is better! It never dries out, and with Tower28, it would even get dry and flaky on my lashed at the end of the day, causing my eyes to burn. This mascara layers amazingly well and separates lashes, and it looks great all day long. The tube also lasts longer because it doesnt get dry after having it for weeks.
Holy Grail Mascara
I have been religiously using this mascara for the past 2 years. I like that it has a longer shelf life than the average mascara, so i get more out of it. Every time i try a new mascara, i am not impressed and i come back to this one. It holds the cu in my lashes so well, it makes me lashes long, its NEVER clumpy, never flakes or smudges, and comes off easily. My dream mascara
Excellent mascara.
Verified Buyer
Reviewed at
This mascara is great. No clumping, flaking or any other problems. I like the brush and the formula lasts all day.
Want to love it, but it's not good for small straight lashes
I love the wand and how to grabs on to every lash, but it doesn't make my lashes bigger or have bigger volume. I have small straight lashes and the essence mascaras are a better fit for me.
