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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, PEG-100 Stearate, Phenoxyethanol, Nylon-12, Aminomethyl Propanol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Sodium Benzoate, Silica, Tocopherol. May Contain: Black Iron Oxide (CI 77499), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lash 'N Roll Mascara
Oh my!!! I am in love with this amazing product. I use it everyday. 💓💓💓💓💓💓🫶🏼 #loveELF
Most Helpful Critical Review
Doesn't Hold A Curl
I bought the brown color of this mascara, for reference. I wish it held a curl. This mascara is SO PRETTY, and it stays on my lashes (oily eye area). I love the pretty separation it gives me and how well it builds up. It doesn't hold a curl though, and that's a deal breaker for me. It takes these pe...
1786 results
Won't be buying this stuff again!
Was recommended this product and purchased it as I was pleased with the price point. I have found it to dry clumpy and flake just hours after application. It does not hold my natural curl either.
Changed my mind & will try next time
I returned this mascara unopened & unused after receiving a birthday mascara. Don't wear very much mascara, as it always irritates my eyes. Will buy Elf's mascara again after I use up my current birthday mascara. So glad that deep brown color is a choice. Yay! Elf's cruelty-free products are great! :)
Dry formula
I liked the mascara and it worked best the first week of use but the formula got dry quick. I could still work with it but it just was a drier formula than i prefer
Dry formula
I liked the mascara and it worked best the first week of use but the formula got dry quick. I could still work with it but it just was a drier formula than i prefer
I would definitely buy again.
Love it!!! I wore it with high humidity & it didn't smudge, lasted all day.