Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide
Yay! You're earning points!
Highlights
Summary
e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide preps and primes your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The gel-based formula goes on clear, making it the ideal makeup application base for all skin tones.
Benefits
- Gel primer formula grips makeup for long-lasting wear
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- Great for oily, normal, dry & combination skin types
- Made in a Fair-Trade Certified facility
Key Ingredients
- 4% Niacinamide evens out skin tone & brightens the look of dullness
Formulated Without
- Phthalates
- Parabens,
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2604932
Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus UndatusFruit Extract, Sodium Hyaluronate, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol. May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140).
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
11 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Why You'll Love It:
Glowy as e.l.f. makeup GRIP
What the e.l.f. is the difference?
Get to know e.l.f.
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Had A Learning Curve, Now I Love It!
For the longest time, I could not understand the hype with this product. I had a hard time getting it to work and was experiencing my makeup sliding around and breaking up around my nose and creasing. I recently learned I was applying way too much skincare for this primer to be effective. Now, all I...
Most Helpful Critical Review
I would NOT purchase again.
I have combo skin. After applying the e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide and waiting a minute, I applied my foundation, Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45. I usually have make up break up around my nose so I had high hopes for this primer. I noticed ho...
362 results
I highly recommend this primer!
I love this primer because of how long it keeps my makeup on without smudging. And because of the Niacinamide it gives you a nice fresh look.
Soothing+long lasting
Has been a staple since 2023! Perfect for combo skin! Kept/keeps my makeup intact at prom, under the hot PH sun, 12 hours forensics competitions,and intense worship sessions! I have recommended this product to any one and everyone!
Perfecto
Primer is great makeup glides on perfect
Broke me out
This product unfortunately broke me out, although I will say that it smoothed my makeup and hydrated my dry skin. It does have a very thick consistency so if you do your makeup often this will run out quickly. One pump will not cover my whole face as I have to pat it in because its so thick.
Staying Power with Skin Benefits
How is ELF not the #1 brand on the planet with products like these at such excellent price points?! This will make your make up STAY on & it only takes a tiny amount.