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e.l.f. Cosmetics Power Grip Matte Primer #1
e.l.f. Cosmetics Power Grip Matte Primer #1

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e.l.f. CosmeticsPower Grip Matte Primer

New|Item 2632081

4.6 out of 5 stars. 12569 reviewsQ & A
$10.00
Size:0.87 oz
  • Available to ship
  • See same day delivery eligibility in bag

Summary

Conscious Beauty at Ulta Beauty™

  • Cruelty Free

Get all the iconic makeup stick of e.l.f. Cosmetics' OG Power Grip Primer, with a matte finish! Power Grip Matte Primer grips makeup for long-lasting wear and is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion.

Benefits

  • Mattifying makeup primer helps reduce the look of excess oil & shine
  • Sticky gel formula grips makeup for long-lasting wear
  • Gives your complexion a smooth, matte finish
  • Great for dry, oily & combination skin
  • e.l.f.'s fan-fave Power Grip Primer with a matte finish
  • e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product

Key Ingredients

  • Infused with lemon myrtle blend to reduce the look of shine

Formulated Without

  • Phthalates
  • Parabens
  • Nonylphenol ethoxylates
  • Triclosan
  • Triclocarban
  • Hydroquinone
  1. Use fingertips to apply mattifying primer and pat into skin.

  2. Allow to set for 30 seconds to absorb and activate grip prior to makeup application.

Water (Aqua), Glycerin, Silica, Butylene Glycol, PEG-150 Distearate, Niacinamide, Polysorbate 80, Backhousia Citriodora Leaf Extract, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Potassium Laurate, Ammonium Acryloyldimethyltaurate/VP Copolymer, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Disodium EDTA.

Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.

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Review Snapshot

by PowerReviews

12569 ReviewsWrite a Review
77%
of respondents would recommend this to a friend
Ratings Distribution
Pros
1Cooling effect lasts longer than milk's primer
1Gets very tacky so makeup can stick to it
1Lasts long
1Gripping, Smoothing, Long Wearing
Cons
No Cons
Best Uses
1Dewy without the greasy feel
1Makeup needing to last for a long time
Describe Yourself
1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.

Versus
Most Helpful Critical Review
Isn't long lasting & creases

I love the mint melt primer & heard of this new one. I bought it as I finished my mint melt one. This creased does badly under my eyes. Along with that, my makeup did not last long & it was all over my face mask. I'm going back to the mint melt primer. Honestly the mint melt primer is the best. I wi...

1232 results

I would buy this product again

Submitted 6 days ago

By 

From Texas

This product helps keep my makeup on and helps it stay put and not melt.

Bottom Line Yes, I would recommend to a friend

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It'sssss a good product but it could be better

Submitted 6 days ago

By It's an ok primer

From Chico, CA

I wanted to love this primer and i was looking forward trying it out! I have combo skin and Primer is good for T zone (most oily) but for the rest of my face was a no as it separated my makeup:( so i am going back to Grip Primer that has niacinamide as it works better for me!

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eh

Submitted 7 days ago

By tacky

From Alabama

with all the hype around this product I expected more but it wasn't nearly as sticky as everyone says and it kinda makes my skin super red, smooths out my base tho so yay for that

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Did not like

Submitted 7 days ago

By Honest

From Houston Tx

While it did mattify my face, it also was very drying and made my makeup look patchy. So I tried it with a moisturizer to see if that would help and it still was indeed patchy. And then when I wore it out, my eyes watered a bit, and even with the setting spray that I had on my makeup peeled off and it's never done that before with any other product that I've used on my face. All the other power grip primers are really good, just this one definitely needs some improvements.

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Disappointed

Submitted 8 days ago

By J

From San Diego

I was so excited for this and wanted to love it so badly :( i am a lotal elf primer girly and have used both the original blue one and the pink as well. I have combination/ oily T-zone however and wanted this to work but noticed that my skin still gets oily and shiny with this primer. I really didn't notice much of a difference at all when using this. Will be returning unfortunately.

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