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e.l.f. Cosmetics Power Grip Matte Primer
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Highlights
Summary
Get all the iconic makeup stick of e.l.f. Cosmetics' OG Power Grip Primer, with a matte finish! Power Grip Matte Primer grips makeup for long-lasting wear and is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion.
Benefits
- Travel-friendly
- Mattifying makeup primer helps reduce the look of excess oil & shine
- Sticky gel formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Great for dry, oily & combination skin
- e.l.f.'s fan-fave Power Grip Primer with a matte finish
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Key Ingredients
- Infused with lemon myrtle blend to reduce the look of shine
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2631614
Use fingertips to apply mattifying primer and pat into skin.
Allow to set for 30 seconds to absorb and activate grip prior to makeup application.
Water (Aqua), Glycerin, Silica, Butylene Glycol, PEG-150 Distearate, Niacinamide, Polysorbate 80, Backhousia Citriodora Leaf Extract, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Potassium Laurate, Ammonium Acryloyldimethyltaurate/VP Copolymer, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Disodium EDTA.
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
Review Snapshot
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Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
5792 results
All Day Primer
[I received this product in exchange for my honest review] Love that it keeps my makeup on and while it is sticky while applying, once it dries it does not feel sticky at all! I have oily skin which can make products easily come off but this primer helps so much.

Gives my skin a natural glow!
[I received this product in exchange for my honest review] I didn't use primer before, but since I started using this one, I've been obsessed!! The texture is creamy but no sticky. It gives my skin a natural glow and my makeup sits better on the skin!

Gripping Primer for Long-Lasting Makeup
[I received this product in exchange for my honest review] The e.l.f. Cosmetics Power Grip Primer is a great affordable primer that really helps makeup stay in place throughout the day. The gel texture feels lightweight and hydrating, and it applies smoothly. It leaves a slightly tacky finish after setting, which helps foundation, concealer, and other face products grip to the skin and wear longer. I also like that it doesn't pill under makeup and works well with my different foundations. The addition of hyaluronic acid gives it a moisturizing feel, so my skin doesn't feel dry underneath makeup. Overall, this is an effective, budget-friendly primer that helps extend makeup wear while keeping skin feeling comfortable and hydrated.

Obsessed
[I received this product in exchange for my honest review] Sticky consistency you need let them "dry" for 1 min aprox before apply your makeup this help to blend your makeup super durability no pores show i love it

Primer Sticky
[I received this product in exchange for my honest review] The texture is very sticky and can feel heavy if you don't prep your skin well and moisturize it thoroughly. I like that it minimizes pores and helps makeup adhere better. My makeup usually lasts quite a while when I use it, which I appreciate, and it doesn't have a strong or unusual scent..

