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Fresh-faced fall
Effortless looks for busy schedules and re-upped routines. Spend $19.50 on select Ulta Beauty Collection, and we’ll throw in a free 10 piece makeup bag, too.
$3.50 off
Today's deals
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Cue the new
Just-dropped beauties for all your routines.
Fresh-faced makeup
Accentuate that post-summertime glow. Shop Kylie Cosmetics, Benefit Cosmetics & more.
Brightening skincare
Nourish and rejuvenate your skin with picks from Tula, Clinique and more.
Nourishing haircare
Refresh dry and tired hair with restorative products from Pattern, Drybar, It’s a 10 and more.
What's New
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WHY WE LOVE IT
Do-it-all coverage
Buildable, smooth concealer with multitasking potential to correct, highlight, brighten, contour and more.
2X Points
Back to school x you
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Beauty Services
Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.
Try Benefit Brow Lamination
The new service sets and straightens brows into a full, feathery shape.
Brand of the moment: Nioxin
Experience Nioxin at your next salon appointment until August 20.
Our corporate commitments
We're committed to creating a more inclusive world that brings possibilities to life for all.
Our guests are at the heart of all we do, including choices in how you shop.
We use the power of beauty to enhance the world around us.