Ulta Beauty Homepage
Your hair is many things
And yours in every way. Shop our annual Gorgeous Hair Event for products to style and treat your unique hair needs—at up to 50% off.
Today's beauty steals
This is a carousel of products with next and previous button to move through the slides
Alterna
50% off
My Hair My Canvas Collection | Excludes liters
the salon at ulta beauty
$20 off
any color service when paired with the Olaplex Repair and Protect service.
20% off
Today's deals
This is a carousel of products with next and previous button to move through the slides
On your radar
hello, sale
Shop $29.99 Redken Jumbos
Replenish your favorite Redken haircare. Select jumbos now $29.99 | reg $42-44.
we are golden
Celebrate the AAPI community
Get to know some of our partners, and support AAPI-owned brands.
must-have collab
Brighten your makeup bag
Pops of color. Happy designs. Explore the Steffi Lynn x Ulta Beauty Collection collab.
What's New
12 items
WHY WE LOVE IT
A nourishing lift
Serum-infused mascara for big lashes that look and feel revived—and only at Ulta Beauty.
2X Points
Shop AAPI-Owned Brands
12 items
Beauty Services
Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.
Try Olaplex
Get $20 off any color service when you add the Olaplex Repair and Protect service.
Brand of the moment
Experience Joico products at your next Salon appointment. Ends May 28.
A quick touch-up
100% gray root coverage in as little as 30 minutes. Discover the Express Root Touch Up.
Our corporate commitments
We're committed to creating a more inclusive world that brings possibilities to life for all.
Our guests are at the heart of all we do, including choices in how you shop.
We use the power of beauty to enhance the world around us.