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Bonus points

Members earn 2X points, Platinum earns 3X points and Diamond earns 4X points on all purchases! Ends Sep 25
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Sep 22-30
fall haul event

Up to 40% off

Refresh your everyday beauty stash and discover new faves.

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$3.50 off

your qualifying $15 purchase with code 589806
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Today's deals

Ends Sep 24

online only

30% Off dpHUE

Entire brand

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On your radar

A peek at must-have gifts + fall go-to's and beauty you'll only find here.

Early gifting inspo

Your peek at the gifts everyone’s asking for.

Fall faves

Just-dropped beauty for almost-sweater-weather.

Only at Ulta Beauty

Humble brag: These are realllly good.

What's New

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12 items

WHY WE LOVE IT

Moisturized curls

Gives definition with a soft hold for bouncy, shiny curls—made with jojoba oil for major nourishment.

2X Points

Earn 2 points per $1 spent at Ulta Beauty using your Ultamate Rewards® Credit Card.³
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Your ultimate fall prep

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12 items

Latin-owned & founded brands

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9 items

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Beauty Services

Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

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Add softness and shine

Try Olaplex Repair & Protect Treatment at your next appointment.

Get your best-ever brows

Thick and laminated or thin and precise—our pros will help find the right look for you.

Build your perfect stack

Your newest destination for ear piercing services. See you at The Salon!

Our corporate commitments

Diversity, Equity & Inclusion

We're committed to creating a more inclusive world.

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Ways to shop

Our guests are at the heart of all we do, including choices in how you shop.

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Corporate Responsibility

We use the power of beauty to enhance the world around us.

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