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Give a gift card.

The Valentine's Day gift they really want.

Mix & Match Minis

Buy one get one free.

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An ode to Black beauty

The history. The culture. The possibilities. Celebrate Black brilliance with us, this month and beyond.

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Donna’s Recipe

Hair formulas you can feel good about—with clean, vegan ingredients.

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Juvia's Place

Makeup products with bright, bold hues that work for all skin tones.

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BeautyStat Cosmetics

Quality skin care with proven ingredients, created by a cosmetic chemist.

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Pattern

Hair care for curlies, coilies and tight textures.

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Fenty Beauty

Rihanna-approved universal shades and formulas for a wide range of skin tones.

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Beauty Bakerie

Cruelty free makeup and skin care with high quality ingredients.

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An ode to Black beauty

The history. The culture. The possibilties.

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$3.50 off

your qualifying $15 purchase with code 662998

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Today's deals

1/4

Free 13 piece skin care gift

with any $75 online purchase. Choose from three. $105 value

Get the gift

platinum & diamond exclusive

Free 38 piece Beauty Bag

with any $140 online purchase. $318 value

Get the gift

Sign-ups end Feb 9, 12pm CT

hot tools

Dash to Beauty

The more sign-ups, the better the deal on this Pro Artist Black Gold Quietair Power Dryer.

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Ends Feb 11

mix & match minis

Buy one get one free

Choose from over 250 products and 35 brands. Plus free shipping when you buy 4 minis.

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Valentine's Day is almost here

Show them (and yourself!) some love.

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fragrance

Love notes

Spritz on one of these bestsellers. See what the hype is about.

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makeup

Swoon-worthy finds

Just-dropped and ready for “Get Ready With Me” videos.

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skin care

Self-care steps

Nourishing skin care you’ve probably seen on TikTok (and for good reason).

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hair care

Happy hair

Hydration, strength, shine. Take what you need from the best of the best.

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12 items

WHY WE LOVE IT

A contour go-to

Dot, blend and see instant definition. An all-in-one sculpting tool for favorite contour hacks.

Only here

5 colors

TarteSculpt Tape Contour

Online only

Beauty Finds by ULTA BeautyBlack-Owned & Founded Brands Discovery Kit

New

Juvia's PlaceThe Coffee Shop Eyeshadow Palette

Urban Decay Cosmetics Quickie 24H Multi-Use Hydrating Full Coverage Concealer

New

24 colors

Urban Decay CosmeticsQuickie 24H Multi-Use Hydrating Full Coverage Concealer

Free Shipping on this Item!

New

MACLash Dry Shampoo Mascara Refresher

Only here

The OrdinaryMulti-Peptide Eye Serum

Only here

MAËLYS CosmeticsB-GLOSSY Smoothing Body Serum

Buy More & Save!

New

10 colors

e.l.f. CosmeticsO Face Satin Lipstick

New

Beekman 1802Midnight Milk Better Aging Sleep Mask

New

KissDrip Harder Nail Drip Exclusive Trendy Fashion Nails

Yves Saint Laurent Black Opium Le Parfum

New

3 sizes

Yves Saint LaurentBlack Opium Le Parfum

ULTA Beauty Collection Eyebrow Stamp and Stencil Kit

Only here

3 colors

ULTA Beauty CollectionEyebrow Stamp and Stencil Kit

Ends Feb 11

5X points

on top skin care brands.

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2X Points

Earn 2 points per $1 spent at Ulta Beauty using your Ultamate Rewards® Credit Card.³

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12 items

15 colors

CHANELROUGE ALLURE L'EXTRAIT High-Intensity Colour Concentrated Radiance and Care Refillable

3 colors

CHANELLES BEIGES Healthy Glow Bronzing Cream

29 colors

CHANELN°1 DE CHANEL Revitalizing Foundation

CHANELNOIR ALLURE Mascara

4 colors

CHANELBAUME ESSENTIEL Multi-Use Glow Stick

12 colors

CHANELLES 4 OMBRES Multi-Effect Quadra Eyeshadow

CHANELDÉMAQUILLANT YEUX INTENSE Gentle Bi-Phase Eye Makeup Remover

CHANEL N°1 DE CHANEL Revitalizing Rich Cream

New

2 sizes

CHANELN°1 DE CHANEL Revitalizing Rich Cream

CHANELL'EAU DE MOUSSE Anti-Pollution Water-to-Foam Cleanser

2 sizes

CHANELN°1 DE CHANEL Revitalizing Serum

CHANELLE LIFT CRÈME YEUX Smooths - Firms

CHANELHYDRA BEAUTY CAMELLIA REPAIR MASK Multi-Use Hydrating Comforting Mask

12 items

Grande CosmeticsTravel Size GrandeLASH-MD Lash Enhancing Serum

Buy 1 Get 1 Free-Add 2 to cart

+1 offers

SUNDAY RILEYMini Good Genes All-In-One Lactic Acid Treatment

Buy 1 Get 1 Free-Add 2 to cart

+1 offers

Bumble and bumbleTravel Size Hairdresser's Invisible Oil

Buy 1 Get 1 Free-Add 2 to cart

+2 offers

Urban Decay CosmeticsTravel Size All Nighter Long-Lasting Makeup Setting Spray

Buy 1 Get 1 Free-Add 2 to cart

+1 offers

TulaMini 24-7 Moisture Hydrating Day & Night Cream

Buy 1 Get 1 Free-Add 2 to cart

+1 offers

IGKTravel Size First Class Charcoal Detox Dry Shampoo

Buy 1 Get 1 Free-Add 2 to cart

+1 offers

Benefit CosmeticsBADgal BANG! Volumizing Mascara Mini

Buy 1 Get 1 Free-Add 2 to cart

+1 offers

Mario BadescuPlastic Bottle Drying Lotion

Buy 1 Get 1 Free-Add 2 to cart

+1 offers

Bumble and bumbleTravel Size Hairdresser's Invisible Oil Heat/UV Protective Primer

Buy 1 Get 1 Free-Add 2 to cart

+2 offers

Too FacedMini Lip Injection Maximum Plump Extra Strength Lip Plumper

Buy 1 Get 1 Free-Add 2 to cart

+1 offers

COSRXTravel Size Advanced Snail 96 Mucin Power Essence

Buy 1 Get 1 Free-Add 2 to cart

+1 offers

Living ProofTravel Size Full Shampoo

Buy 1 Get 1 Free-Add 2 to cart

+1 offers

Beauty Services

Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

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Book appointment

Discover brands you'll love

During any Salon visit through Feb 11, ask your stylist to try some of our most-loved curl brands.

Get a free gift with service

Receive a free Redken Max Hold Hairspray, Wet Brush Mini Detangler and cosmetic bag with any hair service.

Do it for the points

Did you know you can earn and redeem points on Salon appointments? Book now!

Our corporate commitments

Diversity, Equity & Inclusion

We're committed to creating a more inclusive world.

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Ways to shop

Our guests are at the heart of all we do, including choices in how you shop.

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Corporate Responsibility

We use the power of beauty to enhance the world around us.

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Give a gift card.

The Valentine's Day gift they really want.

Mix & Match Minis

Buy one get one free.

Shop. Earn points. Get rewarded.

Join Ultamate Rewards.