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Tried-and-true classics and brand new finds. Everyday beauty you love, at can’t-miss prices. Let’s haul.
Fall Haul deals
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$3.50 off
Today's deals
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A TREAT FOR YOU
10% off your qualifying purchase
when you buy online & pick up in store with code SHOP10 within five days of order date. Order online by Oct 15, 11:59pm CT.
On your radar
Next up: spooky season with pumpkin spice on the side. This is peak-fall prep.
What's New
12 items
WHY WE LOVE IT
Major revival
The no-rinse treatment makes hair 8X stronger—rebuilding the structure and bonds for your smoothest, healthiest hair.
Latin-founded brands
12 items
2X Points
Beauty Services
Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.
Try Benefit Brow Lamination
The new service sets and straightens brows into a full, feathery shape.
Come for a quick touch-up
100% gray root coverage. Out the door as quickly as 30 minutes. Discover the Redken Express Root Touch Up.
Add an Olaplex treatment
Try the Repair and Protect service at the Salon at Ulta Beauty.
Our corporate commitments
We're committed to creating a more inclusive world that brings possibilities to life for all.
Our guests are at the heart of all we do, including choices in how you shop.
We use the power of beauty to enhance the world around us.