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Summer of you
Relaxing reset. Long days of exploring. Whatever you envision for yourself this sunny season, we’ve got everything you need to help recharge, treat yourself and get the looks you love—starting with these refreshing Ulta Beauty Collection faves.
$3.50 off
Deals we love
Offers on fan-fave brands available through June 25.
tarte
2 for $30 mascaras
Update your mascara collection with two full size Tarte wands for $30. Excludes Tartelette Tubing Mascara.
redken
15% off jumbos
Replenish your go-to shampoo and conditioner—offer includes Redken Acidic Bonding Complex
neutrogena
Buy two get one free
Build out your summer skincare routine, and get a free summer tote with any $20 Neutrogena purchase.
Today's deals
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On your radar
BLACK BRILLIANCE MADE FOR ALL
Support Black-owned brands
Inclusive shades. Powerful patterns. Black-owned and founded beauty with soon-to-be favorites for all.
conscious beauty
Explore feel-good beauty
Clean ingredients. Cruelty-free and vegan formulas. Sustainable packaging. Everything you need for a planet-friendly beauty routine.
beyond the rainbow
Celebrate Pride Month with us
Inspiring stories. Celebratory looks. And brands that support the LGBTQ+ community.
What's New
12 items
2X Points
Summer of Self-Care
12 items
Beauty Services
Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.
Come for a quick touch-up
100% gray root coverage. Out the door as quickly as 30 minutes. Discover the Redken Express Root Touch Up.
Add an Olaplex treatment
Try the Repair and Protect service at the Salon at Ulta Beauty.
Our corporate commitments
We're committed to creating a more inclusive world that brings possibilities to life for all.
Our guests are at the heart of all we do, including choices in how you shop.
We use the power of beauty to enhance the world around us.