Eyes

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Eyeshadow Palettes
Mascara
Eyeliner
Eyebrows
Eyeshadow
Eye Primer & Base
Eyelashes
Lash Primer & Serums

12 colors
Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer
4.6 out of 5 stars ; 12492 reviews
$27.00
Free Gift with purchase
12 colors
Anastasia Beverly Hills Brow Wiz Precision Eyebrow Pencil
4.7 out of 5 stars ; 22611 reviews
$25.00
Free Gift with purchase
+1 offers
4 colors
Benefit Cosmetics BADgal BANG! Volumizing Mascara
4 out of 5 stars ; 4740 reviews
$29.00
Free Gift with purchase
Sale
31 colors
Urban Decay Cosmetics 24/7 Glide-On Waterproof Eyeliner Pencil
4.5 out of 5 stars ; 19092 reviews
sale price $18.40list price $23.00
12 colors
NYX Professional Makeup Micro Brow Pencil Vegan Eyebrow Pencil
4.4 out of 5 stars ; 7035 reviews
$11.00
Free Gift with purchase
2 colors
Tarte Tartelette Tubing Mascara
4.1 out of 5 stars ; 1682 reviews
$28.00
10 colors
Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel
4.7 out of 5 stars ; 16733 reviews
$27.00
Free Gift with purchase
Save up to 40% on beauty you love
During the Memorial Day Sale.
Shop now
7 colors
Maybelline Lash Sensational Sky High Mascara
4.5 out of 5 stars ; 11659 reviews
$11.49 - $12.99
2 colors
Too Faced Better Than Sex Volumizing & Lengthening Mascara
4.2 out of 5 stars ; 24347 reviews
$29.00
Free Gift with purchase
12 colors
Anastasia Beverly Hills Brow Definer 3-in-1 Triangle Tip Easy Precision Eyebrow Pencil
4.5 out of 5 stars ; 6440 reviews
$26.00
Free Gift with purchase
+1 offers
9 colors
NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner
4.2 out of 5 stars ; 5074 reviews
$10.00
Free Gift with purchase
Shop now
Here we glow!
Your spring-to-summer vibe shift—glow up with dewy, hydrating picks.
Shop now
5 colors
NYX Professional Makeup The Brow Glue Laminating Setting Gel
4.1 out of 5 stars ; 2455 reviews
$10.00
Free Gift with purchase
Only at Ulta
8 colors
L'Oréal Faux Brow Ultra Fine Double-Brush Tip Brow Filling Pen
4.3 out of 5 stars ; 284 reviews
$12.99
Buy 1 Get 1 50% Off-Add 2 to bag
+1 offers
8 colors
Benefit Cosmetics Mighty Fine Brow Pen
4.6 out of 5 stars ; 1041 reviews
$28.00
Free Gift with purchase
12 colors
Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil
4.6 out of 5 stars ; 12492 reviews
$27.00
Free Gift with purchase
3 colors
L'Oréal Telescopic Original Washable Mascara
4.1 out of 5 stars ; 3061 reviews
$12.99
Buy 1 Get 1 50% Off-Add 2 to bag
+1 offers
14 colors
MAC Color Excess Gel Pencil Waterproof Eyeliner
4.4 out of 5 stars ; 833 reviews
$25.00
Sale
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum
4.5 out of 5 stars ; 6373 reviews
sale price $44.88list price $68.00
Free Gift with purchase
2 colors
Tarte Tartelette XL Tubing Mascara
4.2 out of 5 stars ; 364 reviews
$28.00
Only at Ulta
10 colors
Morphe Micro Brow Dual-Ended Pencil & Spoolie
4.5 out of 5 stars ; 1081 reviews
$10.00
26 colors
BOBBI BROWN Long-Wear Waterproof Cream Eyeshadow Stick
4.5 out of 5 stars ; 1086 reviews
$34.00
2 colors
ILIA Limitless Lash Mascara
4.6 out of 5 stars ; 2522 reviews
$29.00
9 colors
Clinique Quickliner For Eyes Intense Eyeliner
4.1 out of 5 stars ; 1500 reviews
$27.00
Bundle & Save!
Only at Ulta
2 colors
Tarte Maneater Mascara
4.4 out of 5 stars ; 5767 reviews
$28.00
Only at Ulta
37 colors
ULTA Beauty Collection Eyeshadow Singles
4.2 out of 5 stars ; 2713 reviews
$9.00
Free Gift with purchase
11 colors
Anastasia Beverly Hills DIPBROW Waterproof, Smudge Proof Brow Pomade
4.7 out of 5 stars ; 31731 reviews
$23.00
Free Gift with purchase
+1 offers
Get 20% off¹ plus 2 points per $1
On this order when you open and use the Ulta Beauty Rewards™ credit card.³
Learn more
2 colors
Lancôme Lash Idôle Lash-Lifting Volumizing Mascara
4.6 out of 5 stars ; 18898 reviews
$30.00
Free Gift with purchase
Benefit Cosmetics 24-HR Brow Setter Clear Eyebrow Gel with Lamination Effect
4.5 out of 5 stars ; 2870 reviews
$27.00
Free Gift with purchase
10 colors
Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner
4.7 out of 5 stars ; 2223 reviews
$23.00
Essence Lash Princess False Lash Effect Mascara
4.2 out of 5 stars ; 6889 reviews
$4.99
6 colors
Clinique Quickliner For Eyes Eyeliner
4.4 out of 5 stars ; 2164 reviews
$27.00
Bundle & Save!
Only at Ulta
21 colors
ULTA Beauty Collection Cream Eye Shadow Stick
4.3 out of 5 stars ; 1114 reviews
sale price $5.00 - $10.00list price $10.00
Free Gift with purchase
The Ordinary Multi-Peptide Lash and Brow Serum for Thicker, Fuller Looking Lashes & Brows
3.8 out of 5 stars ; 1129 reviews
$14.90
8 colors
Stila Stay All Day Waterproof Liquid Eye Liner
4.3 out of 5 stars ; 8547 reviews
$24.00
Lancôme Cils Booster XL Vitamin-Infused Lash Thickening Mascara Primer
4.8 out of 5 stars ; 4146 reviews
$30.00
Free Gift with purchase
Only at Ulta
18 colors
ULTA Beauty Collection Automatic Retractable Eyeliner
4.1 out of 5 stars ; 6869 reviews
$9.00
Free Gift with purchase
2 colors
Clinique High Impact Mascara
4.5 out of 5 stars ; 4337 reviews
$26.00
Bundle & Save!
$20 & under faves
Beauty at prices you’ll love.
Shop now
Only at Ulta
8 colors
Urban Decay Cosmetics Naked Eyeshadow Stick
4.7 out of 5 stars ; 854 reviews
sale price $20.00list price $25.00
12 colors
Benefit Cosmetics Precisely, My Brow Tinted Eyebrow Wax
4.8 out of 5 stars ; 2779 reviews
$27.00
Free Gift with purchase
Sale
6 colors
Urban Decay Cosmetics 24/7 Glaze-On Liquid Eyeshadow
4.4 out of 5 stars ; 817 reviews
sale price $20.80list price $26.00
Benefit Cosmetics Roller Lash Curling & Lifting Mascara
4.4 out of 5 stars ; 9235 reviews
$29.00
Free Gift with purchase
Sale
Grande Cosmetics Travel Size GrandeLASH-MD Lash Enhancing Serum
4.5 out of 5 stars ; 6373 reviews
sale price $23.76list price $36.00
Free Gift with purchase
9 colors
Lancôme Le Stylo Eyeliner Pencil
4.7 out of 5 stars ; 1464 reviews
$28.00
Free Gift with purchase
5 colors
L'Oréal Voluminous Lash Paradise Volume Mascara
4 out of 5 stars ; 4761 reviews
$12.99
Buy 1 Get 1 50% Off-Add 2 to bag
+1 offers
2 colors
Clinique High Impact High-Fi Full Volume Mascara
4.3 out of 5 stars ; 1564 reviews
$28.00
Bundle & Save!
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara
4.2 out of 5 stars ; 9116 reviews
$28.00
31 colors
Laura Mercier Caviar Stick Eyeshadow
4.6 out of 5 stars ; 1860 reviews
$33.00
Online only
10 colors
NYX Professional Makeup Lift & Snatch Brow Tint Pen Waterproof Eyebrow Pen
4.2 out of 5 stars ; 1698 reviews
$13.00
Free Gift with purchase
2 colors
Lancôme Définicils Defining and Lengthening Mascara
4.7 out of 5 stars ; 3720 reviews
$34.00
Free Gift with purchase
2 colors
Maybelline Lash Sensational Sky High Waterproof Mascara
4.5 out of 5 stars ; 11656 reviews
$12.99
15 colors
MAC Pro Longwear Paint Pot Cream Eyeshadow
4.5 out of 5 stars ; 1467 reviews
$28.00
3 colors
L'Oréal Paradise Big Deal Volumizing and Lengthening Washable Mascara
4.5 out of 5 stars ; 490 reviews
$15.99
Buy 1 Get 1 50% Off-Add 2 to bag
+1 offers
10 colors
Clinique High Impact Shadow Play Eye Shadow + Definer
3.4 out of 5 stars ; 165 reviews
$34.00
Bundle & Save!
24 colors
NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil
4.2 out of 5 stars ; 1808 reviews
$9.00
Free Gift with purchase
3 colors
L'Oréal Voluminous Panorama Washable Mascara
4.5 out of 5 stars ; 1529 reviews
$15.99
Buy 1 Get 1 50% Off-Add 2 to bag
+1 offers
Benefit Cosmetics 24-HR Brow Setter Clear Eyebrow Gel with Lamination Effect Mini
4.5 out of 5 stars ; 2870 reviews
$16.00
Free Gift with purchase
12 colors
NYX Professional Makeup Retractable Vivid Rich Mechanical Eyeliner Pencil
4.4 out of 5 stars ; 701 reviews
$8.00
Free Gift with purchase
14 colors
MAC Pro Brow Definer 1mm-Tip Brow Pencil
3.1 out of 5 stars ; 1051 reviews
$24.00
Benefit Cosmetics They're Real! Lengthening Mascara
4.2 out of 5 stars ; 14809 reviews
$29.00
Free Gift with purchase
Too Faced Better Than Sex Volumizing & Lengthening Waterproof Mascara
3.6 out of 5 stars ; 5387 reviews
$29.00
Free Gift with purchase
12 colors
Clinique All About Shadow Duo Eyeshadow
4.3 out of 5 stars ; 622 reviews
$31.00
Bundle & Save!
Only at Ulta
10 colors
Morphe Bi-Liner Dual-Ended Gel Pencil
4.6 out of 5 stars ; 564 reviews
$14.00
14 colors
ColourPop Super Shock Shadow
4.6 out of 5 stars ; 1950 reviews
$7.00
Sale
7 colors
Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil
4.5 out of 5 stars ; 19096 reviews
sale price $18.40list price $23.00

Eyes

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1764 results

Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer

Anastasia Beverly Hills Brow Wiz Precision Eyebrow Pencil

Benefit Cosmetics BADgal BANG! Volumizing Mascara

Urban Decay Cosmetics 24/7 Glide-On Waterproof Eyeliner Pencil

NYX Professional Makeup Micro Brow Pencil Vegan Eyebrow Pencil

Tarte Tartelette Tubing Mascara

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel

Save up to 40% on beauty you love

Maybelline Lash Sensational Sky High Mascara

Too Faced Better Than Sex Volumizing & Lengthening Mascara

Anastasia Beverly Hills Brow Definer 3-in-1 Triangle Tip Easy Precision Eyebrow Pencil

NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner

Here we glow!

NYX Professional Makeup The Brow Glue Laminating Setting Gel

L'Oréal Faux Brow Ultra Fine Double-Brush Tip Brow Filling Pen

Benefit Cosmetics Mighty Fine Brow Pen

Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil

L'Oréal Telescopic Original Washable Mascara

MAC Color Excess Gel Pencil Waterproof Eyeliner

Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum

Tarte Tartelette XL Tubing Mascara

Morphe Micro Brow Dual-Ended Pencil & Spoolie

BOBBI BROWN Long-Wear Waterproof Cream Eyeshadow Stick

ILIA Limitless Lash Mascara

Clinique Quickliner For Eyes Intense Eyeliner

Tarte Maneater Mascara

ULTA Beauty Collection Eyeshadow Singles

Anastasia Beverly Hills DIPBROW Waterproof, Smudge Proof Brow Pomade

Get 20% off¹ plus 2 points per $1

Lancôme Lash Idôle Lash-Lifting Volumizing Mascara

Benefit Cosmetics 24-HR Brow Setter Clear Eyebrow Gel with Lamination Effect

Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner

Essence Lash Princess False Lash Effect Mascara

Clinique Quickliner For Eyes Eyeliner

ULTA Beauty Collection Cream Eye Shadow Stick

The Ordinary Multi-Peptide Lash and Brow Serum for Thicker, Fuller Looking Lashes & Brows

Stila Stay All Day Waterproof Liquid Eye Liner

Lancôme Cils Booster XL Vitamin-Infused Lash Thickening Mascara Primer

ULTA Beauty Collection Automatic Retractable Eyeliner

Clinique High Impact Mascara

$20 & under faves

Urban Decay Cosmetics Naked Eyeshadow Stick

Benefit Cosmetics Precisely, My Brow Tinted Eyebrow Wax

Urban Decay Cosmetics 24/7 Glaze-On Liquid Eyeshadow

Benefit Cosmetics Roller Lash Curling & Lifting Mascara

Grande Cosmetics Travel Size GrandeLASH-MD Lash Enhancing Serum

Lancôme Le Stylo Eyeliner Pencil

L'Oréal Voluminous Lash Paradise Volume Mascara

Clinique High Impact High-Fi Full Volume Mascara

IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara