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Super Black- Available to ship
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Summary
Conscious Beauty at Ulta Beauty™
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IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara has a buildable formula that defines, curls, separates, lifts and volumizes lashes.
Benefits
- Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
- Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
- Exclusive Elastic Stretch Technology lengthens and volumizes lashes
- Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
- Super-buildable volumizing mascara formula thickens both long lashes and short lashes
- Super black pigment contains collagen, biotin and peptides to condition as you coat
- Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
Key Ingredients
- Elastic Stretch Technology
- Lash-Lifting Polymers
- Collagen
- Proteins
- Peptides
- Biotin
Research Results
- 100% saw a fuller lash line!
- 96% said lashes looked stretched!
- 96% saw dramatic volume & length!
- 96% saw plumper-looking lashes!
Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!
Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.
Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Free 3 Piece Gift with $50 IT Cosmetics purchase (valid thru 2/3/25 or while quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 121 Questions
- Q
How big is the tube? Ounces?
- Asked by Can
- Official Answer By IT Cosmetics - BEHi there! IT is 0.3 oz! We hope this helps!Was this answer helpful to you
- Q
Any chance of getting this amazing mascara in BROWN OR DRK BROWN??? Will there ever be other colors?
- Asked by Nikki
- Official Answer By IT Cosmetics - BEHi there! At this time we do not have any insight into this! We'll be sure to pass along your feedback!Was this answer helpful to you
- Q
Is this a tubing mascara
- Asked by Joan G
- Official Answer By IT Cosmetics - BEHi there! No, this mascara is not considered tubing. If you're looking for one we recommend Hello Lashes+ Volumizing Mascara with Lash Serum!Was this answer helpful to you
- Q
Is this mascara hypoallergenic
- Asked by Dee
- Official Answer By IT Cosmetics - BEHi there! Although Superhero Mascara hasn’t specifically been tested to be hypoallergenic - it is formulated with the best skin-loving, beneficial ingredients and ophthalmologist tested! You can find the full ingredient list on the product page, and for any allergy concerns, we recommend speaking with your doctor! XOXOWas this answer helpful to you
- Q
Is this mascara waterproof, or will it come off with make up wipes
- Asked by ML
- Official Answer By IT Cosmetics - BEHi there! This version is not waterproof IT should come off with makeup wipes or we suggest trying Bye Bye Makeup Cleansing Balm Makeup Remover!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 3779Anytime
- 950Daytime
- 864Going Out
- 205Daily Use
- 64Special Occasions
Describe Yourself
- 2193Classic Style
- 1864Natural Style
- 649Trendy Style
- 2Teacher
- 2Over 50
Most Helpful Positive Review
Amazing
At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes...
Most Helpful Critical Review
Does nothing but flake!!!
Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!
7061 results
Really good
I was pleasantly surprised by this mascara. It applies easily and i can add a few leyars. Stayed on so well all day. Didn't smudge or flake. And i could remove it easily with makeup remover. So im very pleased.
the best!
my sister used this mascara and I loved it so much that I would steal it! I've used it since High school and nothing compares.
Could be better
Curls and thickens nicely, but the curl falls very fast. Also, smudges, like crazy on my lower lash line, but I do live in Florida. When I was in a cold climate that was still decently humid it still smudged as well.
Please… BEGGING for this in a brown shade!
I have been using this mascara for years; i love her. Really is the IT girl mascara. I wish there was a brown tint so when I want to have a less full-beat day, I don't have tk have jet black lashes. Otherwise? Best on the market
New wand is terrible!
I have used this mascara for years and liked it for the most part. There are some clumoing issues, especially around the tube, but the nee curved wand is awkward, messy, and wastes too much product. Will have to find something else to use 😕