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IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara #1
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara #1

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IT CosmeticsSuperhero Elastic Stretch Volumizing & Lengthening Mascara

Item 2298659

4.2 out of 5 stars. 9054 reviewsQ & A
Color:Super Black Superhero Elastic Stretch Volumizing & Lengthening Mascara Super Black
Size:0.3 oz


Conscious Beauty at Ulta Beauty™

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IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara has a buildable formula that defines, curls, separates, lifts and volumizes lashes.



  • Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
  • Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
  • Exclusive Elastic Stretch Technology lengthens and volumizes lashes
  • Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
  • Super-buildable volumizing mascara formula thickens both long lashes and short lashes
  • Super black pigment contains collagen, biotin and peptides to condition as you coat
  • Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
  • #1 Prestige Face Makeup Brand in the U.S. (Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-November 2020)

Key Ingredients

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Collagen
  • Proteins
  • Peptides
  • Biotin

Research Results

  • 100% saw a fuller lash line!
  • 96% said lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!

How To Use

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.


Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Shipping & Coupon Restrictions

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