Size 0.3 oz|
Store & Pickup Availability
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara has a buildable formula that defines, curls, separates, lifts and volumizes lashes.
How to Use
Shipping & Coupon Restrictions
Rated 4.16 out of 5 stars
I received this as a Platinum Perk. I've been a Platinum member for YEARS and never received any perks, so I was elated to receive this mascara as I was anxiously awaiting the launch. This mascara is definitely a SUPERHERO! It lengthens my lashes so dramatically that I look like I'm wearing falsies with just ONE coat! I've tried all of IT Cosmetics other mascaras and have been disappointed with the outcomes, but this Superhero mascara lives up to its claims. I marvel at how long this mascara makes my lashes look! I only use prestige brand cosmetics, and the other mascaras I've loved were from Tarte, Bare Essentuals, and Josie Maran. Superhero trumps them all! It doesn't flake, doesn't smudge or fall at the end of the day. It is also easy to remove at night with the use of a typical face wash, no need to use eye makeup remover. I am blonde with light colored eyelashes, and my lashes are average at best, not long or thick like the models Jamie uses for her mascara tutorials. I think my lashes represent the "average" woman's lashes and Superhero makes my lashes look longer, fuller, thicker and enviable. The brush is full and evenly coats all of my lashes. I will definitely be purchasing another tube when this runs out.
I spent the money on this mascara and at first I loved the way it looked but my heavens! The second your eyes even think of tearing up it is running down your face! I was cutting an onion for dinner and my eyes watered some and I had mascara lines all over! Will not buy again until they make a waterproof one.
Shopitybop from Los Angeles, CA
I love this mascara. Normally I like a good drugstore one for the price and just wear 2+ coats. This one doesn't need 2 coats. I have stick straight lashes that literally grow down. With this mascara I don't need to curl them. Of course curling helps but the great thing is that the mascara doesn't make my lashes fall down immediately or at all once they are curled. If you have thick straight hair or Asian eyes you probably know what I mean. This mascara doesn't flake and lasts all day and night. It thickens, it lengthens and doesn't run. I've worn false lashes (not on a daily basis) but this gives you the look without the effort. If you can find it on sale get multiples you won't be sorry. I will continue to repurchase this.
Allidee from Tampa fl
Awful especially for an expensive mascara. Does not lengthen, super flaky. I've received 3 free minis from either Ipsy or ulta freebies and even when I open a new one, it's never that good juicy new mascara texture that you want. It's always dry. I've bought multiple 5$ or less mascaras that are ten times better.
Laura from Chino, CA
Great product! Just a little pricey for mascara.
Carmen from Hampton Roads, VA
This mascara is my favorite to give my eyelashes the full falsies look. The trick is to hold the wand at the base of your eyelashes, wiggle, and pull to the end. If you start at the middle or top of your eyelashes, it will clump! Sometimes I will use this with another mascara, often a cheaper drugstore brand, just to apply as a base to coat the tips of my eyelashes to give them the dark but wispy look. Then I go in with this stuff at the base and give it the wiggle and pull. Once you practice and get the application right, you'll never use another mascara again.
Jen G from Galveston Texas
I don't get all the bad reviews I literally get so many compliments on this mascara ! It feathers them out so their not clumpy doesn't smudge on me or flake !
Erica from Madera
absolutely love this mascara! I've tried out plenty of different ones since if I could have one makeup item it would be mascara & this one out performs the rest!
MJ from Denver, CO
I love this product!!! It really does separate my lashes and elongated them as well!!!
Goldac from St. Louis MO
Some women buy fake lashes to have long lashes. All I have to do is buy IT Mascara for the same result.
Tina from Charleston, SC
I've tried many mascaras and this one is by far the best.. my lashes look so good in such a short time. Instantly voluminous and long!!! The brush really grabs every lash without being too clumpy. I admit they can be a bit flaky at the end of the day, but every mascara does this to some degree.. and it's the end of the day so who cares. This is my new go-to!
Trish from Syracuse, NY
I have been using this mascara for 3 years or so. My lashes are not very long or thick. I thought of getting false lashes, but I'm the type of person that doesn't like to have anything false. With one coat they look really good. But with two coats; amazing. It even gives my lashes a bit of a curl.
Lisa from Breckenridge
I love this mascara. It lengthens and separates eyelashes.
danni from elgin
I got recommended by a woman from 90day fiance on her live lol. and I decided to try it out. I love it from the first use. it seems to really just fit my length of eye. I can barely describe it. but it's uhhhhmazing. and probably a staple. been using this Mascara alot more lately than fake lashes or extensions, because this does a great job, no need to over do.
Sheaffer from New England
At this price point there are better options. It's a little fussy to apply without looking clumpy. The worst part is the flaking. My tube has only been open a month and by lunch there are black flakes on my cheekbones.
Rodrigsu from Orlando
I just don't get the good reviews.
I couldn't hate this mascara more!
I definitely didn't get blessed with nice eyelashes. They are short and skinny. So, I bought this based off the salespersons recommendation.
This Mascara goes on so thick and clumpy that I look like I have cobwebs all over my lashes. Then it flakes off throughout the day and I end up with black dusty stuff all over my face. I can't wait to take this stuff off when I get home. Awful mascara! Waste of money because after a week it's going in the trash.
Rye from Orlando, FL
This mascara feels like liquid latex on my lashes. I know it describes itself as "elastic" but it honestly just feels awful. Even with a cleansing balm, it is difficult to remove. It almost acts as waterproof when it isn't. It also doesn't separate my lashes at all. They clump together especially as the day goes on.
CPOPP90 from Sellersburg, IN
I keep coming back to this mascara after trying others, its the best! I love how it makes my lashes look & its great for on the go to! Im stocking up!
Liz from Florida
I was so excited to try this mascara, but after using it for a week I determined this is one of the worst mascaras I've ever used. It's heavy, thick and took the curl out of my lashes. It made my lashes stick together so they looked like tarantula eyes. It was a mess. I would not recommend this mascara to anyone.
Maria from cary
waste of money
Rebecca Lynn from Baltimore, MD
This mascara is so clumpy, it smudges, and did absolutely nothing for my lashes. The only saving grace is that I didn't pay full price for it.
Karolee from Seattle, WA
I love that this mascara does get hard or clumpy, my lashes are still soft and not crunchy or thick feeling
Nurse Betty from Dayton Ohio
It's better than ok, but not amazing. If not applied correctly it can turn into tarantula lashes.
Alex from Evans, GA
Love this product! I always get amazing length and minimal clumping.
Tabby from Chillicothe Ohio
I first received this product in an Ipsy bag and I've been hooked ever since!! I will never use another product!
Sarah from Ohio
Got this as a free gift when ordering a large order from Ulta. I loved it, and had to go buy more! I've had many comments asking if I had falsies on that's how big and beautiful my lashes were.
M from Pennsylvania
Love the lushness without tons of product! When product is new, apply lightly and it still accents/adds to volume/length!