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Summary
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara has a buildable formula that defines, curls, separates, lifts and volumizes lashes.
Benefits
- Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
- Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
- Exclusive Elastic Stretch Technology lengthens and volumizes lashes
- Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
- Super-buildable volumizing mascara formula thickens both long lashes and short lashes
- Super black pigment contains collagen, biotin and peptides to condition as you coat
- Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
Key Ingredients
- Elastic Stretch Technology
- Lash-Lifting Polymers
- Collagen
- Proteins
- Peptides
- Biotin
Research Results
- 100% saw a fuller lash line!
- 96% said lashes looked stretched!
- 96% saw dramatic volume & length!
- 96% saw plumper-looking lashes!
Item 2655144
Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!
Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.
Aqua / Water / Eau, Behenyl Behenate, Acrylates Copolymer, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Cetearyl Alcohol, CI 77499 / Iron Oxides, Stearic Acid, Palmitic Acid, Pvp, Vp/Eicosene Copolymer, CI 77491 / Iron Oxides, Aminomethyl Propanediol, Pentylene Glycol, Phenoxyethanol, Caprylyl Glycol, CI 77492 / Iron Oxides, Myristic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Panthenol, Glycerin, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, Biotin (F.I.L. N70073791/2).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Amazing
At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes...
Most Helpful Critical Review
Does nothing but flake!!!
Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!
7130 results
I would buy this product again and again
Love it and I used it many years
Flakes really bad
I used to love this mascara so I don't know if they changed the formula, but now it flakes off in little bits and gets in my eyes and irritates my eyes. I used to be able to sleep in it and wear it the next day (I know, I know, but I'm a stay at home mom) with no problem but now it flakes everywhere really badly. It looks good when you first put it in though.
One of the worst mascaras I have used
I previously used the IT Cosmetic mascara Lash Blow Out (came in grey and yellow packaging), it was the best mascara I have ever found. It was discontinued so I thought this may be a good replacement, boy was I wrong. This is the worst mascara I have ever tried; it is clumpy/gooey and makes all my lashes stick together. It does not even unclump when you use a dry mascara wand to try and move the access around not to mention the smearing. Definitely not worth almost $30, I don't think I would even pay $5 for this. Do yourself a favor and pass on this product.
Nightmare Mascara
I bought this as a recommendation at Ulta by the "It" consultant at the store. It is clumpy, flakes off and even buying at a discount was not worth it. I dont know if it was an old tube. I will not buy again.
Very clumpy, can't even use
I ordered two of these when they were 50% off. I didn't open them until 3 months later, and they are both clumpy. I can't use them and will have to throw them away. Very disappointing.
Questions
Q&A
Showing 20 out of 127 Questions
- Q
Do you make a brown mascara?
- Asked by Kiki
- Official Answer By IT Cosmetics - BEHi there! We currently do not offer brown mascara, but we have shared this suggestion with our team for future consideration!Was this answer helpful to you
- Q
Is this full size?
- Asked by Sonybme
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Elastic Stretch Volumizing & Lengthening Mascara is full size, as depicted in the product image. We hope this helps!Was this answer helpful to you
- Q
Is this Prada Cruelty Free ? Peta? Sleeping bunny certified ? 3rd party tested on animals? Sold to china- ?where they test on animals
- Asked by Deb
- Official Answer By IT Cosmetics - BEHi there! We are happy to let you know that IT Cosmetics is 100% Cruelty Free. Our products are always formulated with skin loving ingredients, and never tested on animals! You can find the full ingredient lists for all of our products directly on itcosmetics.com under the products Ingredient Tab, should you have any further questions or concerns!Was this answer helpful to you
- Q
I need waterproof mascara. Does this come in waterproof?
- Asked by Luckyxxx
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Mascara is available in a waterproof formula. You can find IT here: https://tinyurl.com/23fnk6lfWas this answer helpful to you
- Q
What is the source of the Tocopheryl Acetate in this? Sunflower, soy etc...
- Asked by Jaclyn
- Official Answer By IT Cosmetics - BEHi there! Thanks for your interest in our Superhero Mascara. We make every effort to provide products of the finest quality, and the components we use are selected due to their safety record for consumer use. The ingredients in our products can be derived from various sources, encompassing both synthetic and organic materials from plants, minerals, or animals - these unique formulas and technology safely provide the desired result. We always recommend reviewing the full ingredient list to ensure the product is suitable for you.Was this answer helpful to you
- Q
Does it have expiration date on the package?
- Asked by Wifey
- Official Answer By IT Cosmetics - BEHi there! Superhero Mascara does not have an expiration date on the package. Unopened and stored in a cool, dry place IT has a shelf-life of 3 years. Once opened we suggest using withing & replacing every 3 months. We hope this helps!Was this answer helpful to you
- Q
How big is the tube? Ounces?
- Asked by Can
- Official Answer By IT Cosmetics - BEHi there! IT is 0.3 oz! We hope this helps!Was this answer helpful to you
- Q
Any chance of getting this amazing mascara in BROWN OR DRK BROWN??? Will there ever be other colors?
- Asked by Nikki
- Official Answer By IT Cosmetics - BEHi there! At this time we do not have any insight into this! We'll be sure to pass along your feedback!Was this answer helpful to you
- Q
Is this a tubing mascara
- Asked by Joan G
- Official Answer By IT Cosmetics - BEHi there! No, this mascara is not considered tubing. If you're looking for one we recommend Hello Lashes+ Volumizing Mascara with Lash Serum!Was this answer helpful to you
- Q
Is this mascara hypoallergenic
- Asked by Dee
- Official Answer By IT Cosmetics - BEHi there! Although Superhero Mascara hasn’t specifically been tested to be hypoallergenic - it is formulated with the best skin-loving, beneficial ingredients and ophthalmologist tested! You can find the full ingredient list on the product page, and for any allergy concerns, we recommend speaking with your doctor! XOXOWas this answer helpful to you
- Q
Is this mascara waterproof, or will it come off with make up wipes
- Asked by ML
- Official Answer By IT Cosmetics - BEHi there! This version is not waterproof IT should come off with makeup wipes or we suggest trying Bye Bye Makeup Cleansing Balm Makeup Remover!Was this answer helpful to you
- Q
Is this waterproof and smudge proof?
- Asked by Nancybel
- Official Answer By IT Cosmetics - BEHi there! No, this travel-size mascara is not waterproof! But IT Cosmetics now has a waterproof mascara, Superhero Volumizing Waterproof Mascara! We hope you give IT a try!Was this answer helpful to you
- Q
Waterproof
- Asked by Bonbon
- Official Answer By IT Cosmetics - BEHi there! Yes, this product does come in a waterproof version. We hope you give IT a try!Was this answer helpful to you
- Q
Is IT Cosmetics Superhero mascara a tubing mascara?
- Asked by Gin
- Official Answer By IT Cosmetics - BEHi there! Yes, give your eyelashes SUPERHERO powers with this lengthening mascara that’s clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat! We hope you try IT!Was this answer helpful to you
- Q
Is it waterproof or does it wash off with soap and water
- Asked by Jeanne
- Official Answer By IT Cosmetics - BEHi there! Great question, this mascara is not waterproof and will easily come off with any face cleanser! Our Confidence in a Cleanser or Bye Bye Makeup Balm is a great way to remove any makeup! We hope you give IT a try!Was this answer helpful to you
- Q
Is it hard to remove? Does any makeup remover work to remove this mascara?
- Asked by Amelia's Grandma
- Official Answer By IT Cosmetics - BEHi there! IT is your standard mascara easily removed! Please try our Confidence in a Cleanser or Bye Bye Makeup Balm to help! XOXOWas this answer helpful to you
- Q
I have used this for years and I honestly think the wand has changed. Has it changed? It doesn't work the same now. It doesn't have the same definition in the bristles.
- Asked by rudycat
- Official Answer By IT Cosmetics - BEHi there! We are so sorry to hear about this! No, nothing has changed with this product. If you need more assistance please contact gethelp@ulta.com.Was this answer helpful to you
- Q
Did this product come with another mascara that says step two
- Asked by Just wondering
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Mascara comes with one mascara. Starting at the root of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results. We hope this helps! XOXOWas this answer helpful to you
- Q
Is it waterproof?
- Asked by Shell
- Official Answer By IT Cosmetics - BEHi there! At this time our Superhero Elastic Stretch Volumizing and Lengthening Mascara is not waterproof! Was this answer helpful to you
- Q
Is this easy to remove like with soap and water ?
- Asked by Kim
- Official Answer By IT Cosmetics - BEHi there! We recommend using our Bye Bye Makeup Cleansing Balm Makeup Remover to remove this mascara! This rich balm transforms into a nourishing oil that easily melts away even the most stubborn waterproof makeup and SPF without stripping or drying out your skin. In fact, it’s now tested to deliver 24HR skin hydration! We hope this helps! Was this answer helpful to you