e.l.f. Cosmetics

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NEW ARRIVALS

Dropping NEW arrivals on main.

Hard launch with the latest; a glassy highlighter, skinfluenced concealer & a luxe-as-e.l.f. lippie.

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Being Minimal is e.l.f.ing Criminal

Get obsessed with our most-wanted lineup

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NEW ARRIVALS

New wins for skin.

Meet the latest lineup of skincare must-haves made for real-life routines.

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e.l.f. Cosmetics Brow Laminating Gel
e.l.f. Cosmetics

Brow Laminating Gel
4.6 out of 5 stars ; 17061 reviews4.6(17061)
$9.00
e.l.f. Cosmetics Micro-Fine Brow Pencil
8 colors
e.l.f. Cosmetics

Micro-Fine Brow Pencil
4.7 out of 5 stars ; 3812 reviews4.7(3812)
$8.00
e.l.f. Cosmetics Wow Brow Gel
4 colors
e.l.f. Cosmetics

Wow Brow Gel
4.5 out of 5 stars ; 535 reviews4.5(535)
$6.00
e.l.f. Cosmetics Lash XTNDR Mascara
3 colors
e.l.f. Cosmetics

Lash XTNDR Mascara
4.5 out of 5 stars ; 1658 reviews4.5(1658)
$8.00
e.l.f. Cosmetics Instant Lift Waterproof Brow Pencil
4 colors
Online only
e.l.f. Cosmetics

Instant Lift Waterproof Brow Pencil
4.6 out of 5 stars ; 11356 reviews4.6(11356)
$5.00
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette
6 colors
e.l.f. Cosmetics

Perfect 10 Eyeshadow Palette
4.5 out of 5 stars ; 259 reviews4.5(259)
$11.00
e.l.f. Cosmetics Instant Lift Brow Pencil
5 colors
e.l.f. Cosmetics

Instant Lift Brow Pencil
4.6 out of 5 stars ; 11356 reviews4.6(11356)
$4.00
e.l.f. Cosmetics Brow Lift
e.l.f. Cosmetics

Brow Lift
3.7 out of 5 stars ; 450 reviews3.7(450)
$7.00
e.l.f. Cosmetics Bite Size Eyeshadow Palette
7 colors
Online only
e.l.f. Cosmetics

Bite Size Eyeshadow Palette
4.6 out of 5 stars ; 2982 reviews4.6(2982)
$4.00
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara
3 colors
e.l.f. Cosmetics

Lash 'N Roll Curling & Lifting Mascara
4.6 out of 5 stars ; 4983 reviews4.6(4983)
$7.00
e.l.f. Cosmetics Clear Brow & Lash Mascara
e.l.f. Cosmetics

Clear Brow & Lash Mascara
4 out of 5 stars ; 884 reviews4(884)
$4.00
e.l.f. Cosmetics No Budge Retractable Eyeliner
5 colors
e.l.f. Cosmetics

No Budge Retractable Eyeliner
3.9 out of 5 stars ; 616 reviews3.9(616)
$6.00
e.l.f. Cosmetics Instant Lift Brow Pencil Set
2 colors
e.l.f. Cosmetics

Instant Lift Brow Pencil Set
4.5 out of 5 stars ; 107 reviews4.5(107)
$6.00
e.l.f. Cosmetics Ultra Precise Brow Pencil
4 colors
e.l.f. Cosmetics

Ultra Precise Brow Pencil
4.3 out of 5 stars ; 252 reviews4.3(252)
$7.00
e.l.f. Cosmetics Clear Brow & Lash Mascara Set
e.l.f. Cosmetics

Clear Brow & Lash Mascara Set
4.3 out of 5 stars ; 221 reviews4.3(221)
$6.00
e.l.f. Cosmetics H2O Proof Eyeliner Pen
2 colors
e.l.f. Cosmetics

H2O Proof Eyeliner Pen
4.2 out of 5 stars ; 427 reviews4.2(427)
$8.00
e.l.f. Cosmetics Smoky Kohl Eyeliner
12 colors
e.l.f. Cosmetics

Smoky Kohl Eyeliner
4.4 out of 5 stars ; 4793 reviews4.4(4793)
$4.00
e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
3 colors
e.l.f. Cosmetics

Incredi-Curl Curling & Volumizing Mascara
4.4 out of 5 stars ; 4983 reviews4.4(4983)
$9.00
e.l.f. Cosmetics Holy Strokes Micro-Fine Brow Pen
7 colors
e.l.f. Cosmetics

Holy Strokes Micro-Fine Brow Pen
1.9 out of 5 stars ; 65 reviews1.9(65)
$8.00
e.l.f. Cosmetics Liquid Velvet Eyeshadow
7 colors
Online only
e.l.f. Cosmetics

Liquid Velvet Eyeshadow
4.8 out of 5 stars ; 1850 reviews4.8(1850)
$8.00
e.l.f. Cosmetics Fine As Fleck Glitter Eyeshadow
9 colors
e.l.f. Cosmetics

Fine As Fleck Glitter Eyeshadow
4.6 out of 5 stars ; 3325 reviews4.6(3325)
$7.00
e.l.f. Cosmetics Lock on Liner & Brow Cream
3 colors
e.l.f. Cosmetics

Lock on Liner & Brow Cream
4.6 out of 5 stars ; 270 reviews4.6(270)
$6.00
e.l.f. Cosmetics Big Mood Mega Volume & Lifting Waterproof Mascara
e.l.f. Cosmetics

Big Mood Mega Volume & Lifting Waterproof Mascara
3.7 out of 5 stars ; 89 reviews3.7(89)
$9.00
e.l.f. Cosmetics Expert Liquid Liner
e.l.f. Cosmetics

Expert Liquid Liner
3.5 out of 5 stars ; 1151 reviews3.5(1151)
$4.00
e.l.f. Cosmetics Big Mood Mega Volume & Lifting Mascara
3 colors
e.l.f. Cosmetics

Big Mood Mega Volume & Lifting Mascara
4.1 out of 5 stars ; 3638 reviews4.1(3638)
$9.00
e.l.f. Cosmetics Expert Liquid Liner Set
e.l.f. Cosmetics

Expert Liquid Liner Set
4.2 out of 5 stars ; 58 reviews4.2(58)
$6.00
e.l.f. Cosmetics Lock It Down Eyeshadow Primer
e.l.f. Cosmetics

Lock It Down Eyeshadow Primer
3.8 out of 5 stars ; 148 reviews3.8(148)
$8.00
e.l.f. Cosmetics Enhancing Lash & Brow Serum
e.l.f. Cosmetics

Enhancing Lash & Brow Serum
4.1 out of 5 stars ; 4822 reviews4.1(4822)
$9.00
e.l.f. Cosmetics Lash It Loud Volumizing Mascara
e.l.f. Cosmetics

Lash It Loud Volumizing Mascara
4.2 out of 5 stars ; 896 reviews4.2(896)
$7.00
e.l.f. Cosmetics Intense Ink Eyeliner
e.l.f. Cosmetics

Intense Ink Eyeliner
3.1 out of 5 stars ; 1149 reviews3.1(1149)
$6.00
e.l.f. Cosmetics H2O Proof Inkwell Waterproof Eyeliner
6 colors
Online only
e.l.f. Cosmetics

H2O Proof Inkwell Waterproof Eyeliner
4.3 out of 5 stars ; 2531 reviews4.3(2531)
$8.00
e.l.f. Cosmetics Precision Liquid Eyeliner
Online only
e.l.f. Cosmetics

Precision Liquid Eyeliner
3.9 out of 5 stars ; 311 reviews3.9(311)
$6.00
e.l.f. Cosmetics Waterproof Eyeliner Pen
Online only
e.l.f. Cosmetics

Waterproof Eyeliner Pen
3.4 out of 5 stars ; 3222 reviews3.4(3222)
$4.00
e.l.f. Cosmetics On Point Brow Kit
e.l.f. Cosmetics

On Point Brow Kit
4.6 out of 5 stars ; 149 reviews4.6(149)
$7.00

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