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e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
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Highlights
Summary
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639452
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Brown: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Great bang for your buck!
I didn't have high expectations for this mascara going in, although there are several Elf products I do like (I'm a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes...
Most Helpful Critical Review
Great formula but wand tube need an upgrade
A+ for the actual formula of the mascara and brush the formula is great and stays on without clumping however the tube is not user friendly at all. Way too much product is left on the brush and is very messy. You have to spend more time cleaning the brush off just to use the mascara. F for executi...
2061 results
I love how it curls and separates. It is on the dry side.
[I received this product in exchange for my honest review] This mascara does a great job separating my lashes and giving them a nice, defined look! It feels a little on the dry side, but it still applies well. It wears nicely throughout the day, though since it's a regular formula, it can smudge a bit after a long wear. Overall, a solid everyday mascara!
Buy it!
[I received this product in exchange for my honest review] I have straight short lashes, and this mascara definitely makes them longer! I noticed they don't stay curled for too long after I curl and then put the mascara on but I do love the length I get from this!
Good mascara.
[I received this product in exchange for my honest review] Good mascara. It lengthens and curls and No flaking or smudging. It also washes off easily. great coverage to my lashes with a single application.
Elf mascara
[I received this product in exchange for my honest review] I recently tried the e.l.f. Cosmetics Incredi-curl Mascara, and here's the lowdown. First off, the wand is pretty cool – it's curved, which I think helps to grab all my lashes. Application was smooth, and I didn't get any clumps, which is always a win in my book. Now, for the curl, it definitely gave my lashes a nice lift. I wouldn't say it's like a dramatic, false-lash effect, but it's a noticeable difference. Plus, it lasted most of the day without flaking or smudging, which is a huge bonus. Overall, I'm pretty happy with this mascara. It's affordable, does a decent job of curling and lengthening, and doesn't make my lashes look clumpy. If you're looking for a good everyday mascara that won't break the bank, this one's worth checking out.
It's ok
[I received this product in exchange for my honest review] Used to line my lash line to make it a bit more defined and I loved it. I will say I don't like the wand and it's hard to get an even amount of product out. It gets a bit clumpy when applying since it's hard to separate with the applicator. Good product for day to day for the price