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Summary
Highlights
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639452
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Brown: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Keeps curl on strait lashes, Finally!
I have long, notoriously strait lashes that fall upon mascara application. This has been by far the best to keep the curl (after using a curler) and lasts all day! It doesn't give you "spider legs," smooth buildable application and doesn't flake throughout the day. Easily comes off with micellar wa...
Most Helpful Critical Review
Thick & Sticky Formula
Upon first use, I liked this mascara (I have only had it about 3 weeks). However, by the second use I noticed that this formula is very thick and sticky, so if you wiggle the lash wand at all, your lashes will stick together. Since the formula is so thick, it is actually a little difficult to build ...
19 results
Curled my ultra straight lashes & made them so long!
I've tried every mascara out there! I curl my lashes, a mascara primer, lengthening mascara and NEVER got theses results!! GREAT!! I used only the mascara, no primer & didn't curl! Lasted all day & into the night!! Definitely will be buying again!!
Thick & Sticky Formula
Upon first use, I liked this mascara (I have only had it about 3 weeks). However, by the second use I noticed that this formula is very thick and sticky, so if you wiggle the lash wand at all, your lashes will stick together. Since the formula is so thick, it is actually a little difficult to build up the lashes since the product sticks to the wand more than your lashes. I am someone who forces myself to finish the products I buy, so to extend the use of the product, I'm thinning it out with saline eye drops.
Elf did it again!!
I've been loving this mascara it gives good length and coats my lashes evenly it's so goood!!
BUYER BEWARE
This is absolutely horrible. Comes off your eyelashes in clumps and take them right with it. I used this mascara twice and now my eyelashes are half the length. It is literally heartbreaking so use at your own risk.
unfortunately no
I was excited for this because I love Elf's lash n' roll mascara but sadly this does not compare - unless you like using tweezers to separate each of your individual eyelashes (it's that clumpy & thick).