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e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
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Highlights
Summary
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639451
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Pitch Black: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77492, CI77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Great bang for your buck!
I didn't have high expectations for this mascara going in, although there are several Elf products I do like (I'm a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes...
Most Helpful Critical Review
Great formula but wand tube need an upgrade
A+ for the actual formula of the mascara and brush the formula is great and stays on without clumping however the tube is not user friendly at all. Way too much product is left on the brush and is very messy. You have to spend more time cleaning the brush off just to use the mascara. F for executi...
2163 results
Soft curl
[I received this product in exchange for my honest review] This mascara gives my lashes a natural curl without making them crunchy. The dark brown shade looks really soft and easy for everyday wear. It does not smudge on me and the wand is super easy to control.
Love this mascara!
[I received this product in exchange for my honest review] I LOVE LOVE LOVE THIS MASCARA- honestly, I wasn't expecting much from this mascara but it has become my favorite drugstore if not my favorite mascara all together. Almost all non-waterproof mascaras smudge on my under eyes but this one doesn't smudge or flake on me. I like the brush and but I do wish it was a bit more spaced out to help avoid clumping. I have VERY straight eyelashes but I do feel like when I curl my lashes and do two layers of this mascara it does hold a decent curl!
New fav!
I received this product in exchange for my honest review. I think I've found my new favorite mascara! It holds your lashes up forever and doesn't smudge. It gives you a very natural lifted look surprisingly without it looking too clumpy. Going to start using this everyday now.
Subtle curl and long lasting
I thought this mascara did a good job to curly my already curled lashes. It wasn't incredibly dramatic but good for everyday casual wear to work or running errands
Good
[I received this product in exchange for my honest review] Good mascara. This tubing mascara built without clumping, and remove easily with make up remover. It doesn't make you lashes too long but it stays long on your eyes