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e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
Summary
Highlights
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639451
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Pitch Black: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77492, CI77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Great bang for your buck!
I didn't have high expectations for this mascara going in, although there are several Elf products I do like (I'm a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes...
Most Helpful Critical Review
Works
I got the product the product for free from elf in exchange for a review. It's okay, not amazing. The curl is definitely there right after applying, and the shade is super black, which I liked. It makes your lashes pop without looking too heavy. But after a few hours, I noticed the curl started to f...
1058 results
decent mascara!
[I received this product in exchange for my honest review] this is a decent mascara in a solid shade of black. i found it to be buildable, volumizing, and it held curl fairly well. however, i did experience some flaking!


Good adorable mascara
[I received this product in exchange for my honest review] This product has a really nice long curved brush which is great and holds a lot of product and when you apply it to the lashes it gives a lot of volume!
decent for a mascara connoisseur
[I received this product in exchange for my honest review] This mascara is okay. not the best not the worst! It went on to heavy for my lashes so they wouldn't stay curled! But the length is there! Has that mascara smell

Not the best
[I received this product in exchange for my honest review] I'm disappointed in this product. I was hopeful that this would be a new mascara that I love but just isn't. This product did nothing in terms of curling fit my lashes and it provide little volume to them overall. I typically like mascara wands that are curved, but i felt like I couldn't evenly apply the product to my lashes.

Great product
[I received this product in exchange for my honest review] I like this mascara . It was easy to put on and long lasting. It did not flake off . It also washes off easily. Great for natural day wear! Absolutely love this brand great prices and great product. You will not be disappointed .
