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e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
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Summary
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639450
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Soft Black: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77492, CI 77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Great bang for your buck!
I didn't have high expectations for this mascara going in, although there are several Elf products I do like (I'm a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes...
Most Helpful Critical Review
Great formula but wand tube need an upgrade
A+ for the actual formula of the mascara and brush the formula is great and stays on without clumping however the tube is not user friendly at all. Way too much product is left on the brush and is very messy. You have to spend more time cleaning the brush off just to use the mascara. F for executi...
2216 results
just okay would not repurchase
[I received this product in exchange for my honest review] I love the packaging and wand shape of this mascara. I personally find the formula to be a bit too thick I prefer something more lengthening. Its a bit clumpy although not the worst I've ever used. Easy to remove though.
Alright product
[I received this product in exchange for my honest review] I received this product in exchange for my honest review. This mascara is smooth and easy to apply. Does not clump or make my lashes look weirdly thick. Lasting power is okay before smearing on my lower lid. Easy to remove with micellar water.

Love the color
[I received this product in exchange for my honest review] I really like the color and the easy application. It went on pretty smooth and wasn't clumpy. However, I think I may irritate my eyes a bit so I can only were it for so long. I do like the way it coats my lashes and gives me a nice color.

Long beautiful lashes
Loving this new mascara, give my lashes volume without the heavy feeling. This new formula has got me intrigued and doesn't leave my lashes all clumpy or dry. My lashes are long and beautiful all day long! My new go to mascara
Okay
[I received this product in exchange for my honest review] I have ok hope for this mascara. It does curl your lashes and adds volume. However, the curl doesn't last for Asian eyes. It does smudge so if you wear it for 1-2 hrs, I guess it is okay. Packaging is small enough for travel. The brush could be better. Easy to remove for sure