ULTA Beauty Collection

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And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

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Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

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Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

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ULTA Beauty Collection Eyeshadow Singles
40 colors
Only at Ulta
ULTA Beauty Collection

Eyeshadow Singles
4.2 out of 5 stars ; 2785 reviews4.2(2785)
$9.00
Free Gift with purchase
ULTA Beauty Collection Automatic Retractable Eyeliner
18 colors
Only at Ulta
ULTA Beauty Collection

Automatic Retractable Eyeliner
4.1 out of 5 stars ; 6936 reviews4.1(6936)
$9.50
Free Gift with purchase
ULTA Beauty Collection Cream Eye Shadow Stick
20 colors
Only at Ulta
ULTA Beauty Collection

Cream Eye Shadow Stick
4.2 out of 5 stars ; 1200 reviews4.2(1200)
$10.50
Free Gift with purchase
ULTA Beauty Collection Cosmetic Pencil Sharpener
Only at Ulta
ULTA Beauty Collection

Cosmetic Pencil Sharpener
4.6 out of 5 stars ; 1622 reviews4.6(1622)
$5.00
Free Gift with purchase
ULTA Beauty Collection Gel Eyeliner Pencil
18 colors
Only at Ulta
ULTA Beauty Collection

Gel Eyeliner Pencil
4.2 out of 5 stars ; 4126 reviews4.2(4126)
$10.50
Free Gift with purchase
ULTA Beauty Collection Ultra Slim Brow Pencil
12 colors
Only at Ulta
ULTA Beauty Collection

Ultra Slim Brow Pencil
4.5 out of 5 stars ; 2505 reviews4.5(2505)
$11.00
Free Gift with purchase
ULTA Beauty Collection Sculpting Brow Pencil
10 colors
Only at Ulta
ULTA Beauty Collection

Sculpting Brow Pencil
4.4 out of 5 stars ; 426 reviews4.4(426)
$12.00
Free Gift with purchase
ULTA Beauty Collection Tweezer & Mirrored Case
Only at Ulta
ULTA Beauty Collection

Tweezer & Mirrored Case
4.4 out of 5 stars ; 371 reviews4.4(371)
$10.00
Free Gift with purchase
ULTA Beauty Collection Brow Tint Gel
6 colors
Only at Ulta
ULTA Beauty Collection

Brow Tint Gel
4.2 out of 5 stars ; 2221 reviews4.2(2221)
$12.00
Free Gift with purchase
ULTA Beauty Collection Matte Veil Longwear Eye Primer
Only at Ulta
ULTA Beauty Collection

Matte Veil Longwear Eye Primer
4.4 out of 5 stars ; 1916 reviews4.4(1916)
$13.00
Free Gift with purchase
ULTA Beauty Collection 12 Pan Eye Shadow Palette Everyday Faves
Only at Ulta
ULTA Beauty Collection

12 Pan Eye Shadow Palette Everyday Faves
4.2 out of 5 stars ; 44 reviews4.2(44)
$20.00
Free Gift with purchase
ULTA Beauty Collection Mini Moods Eye Shadow Palette
5 colors
Only at Ulta
ULTA Beauty Collection

Mini Moods Eye Shadow Palette
4.4 out of 5 stars ; 474 reviews4.4(474)
$14.00
Free Gift with purchase
ULTA Beauty Collection Color Snack Eyeshadow Duo
10 colors
Only at Ulta
New
ULTA Beauty Collection

Color Snack Eyeshadow Duo
4.4 out of 5 stars ; 379 reviews4.4(379)
$12.00
Free Gift with purchase
ULTA Beauty Collection ULTAmate Lashes Mascara
4 colors
Only at Ulta
ULTA Beauty Collection

ULTAmate Lashes Mascara
3.7 out of 5 stars ; 287 reviews3.7(287)
$12.00
Free Gift with purchase
ULTA Beauty Collection Lash Flash Tubing Mascara
2 colors
Only at Ulta
ULTA Beauty Collection

Lash Flash Tubing Mascara
3.8 out of 5 stars ; 405 reviews3.8(405)
$13.00
Free Gift with purchase
ULTA Beauty Collection Color Punch Longwear Liquid Eyeliner
10 colors
Only at Ulta
ULTA Beauty Collection

Color Punch Longwear Liquid Eyeliner
3.1 out of 5 stars ; 36 reviews3.1(36)
$12.00
Free Gift with purchase
ULTA Beauty Collection Classic Felt Tip Liquid Liner
3 colors
Only at Ulta
ULTA Beauty Collection

Classic Felt Tip Liquid Liner
3.8 out of 5 stars ; 38 reviews3.8(38)
$12.00
Free Gift with purchase
ULTA Beauty Collection New Heights Lifting Mascara
2 colors
Only at Ulta
ULTA Beauty Collection

New Heights Lifting Mascara
4.1 out of 5 stars ; 653 reviews4.1(653)
$12.00
Free Gift with purchase
ULTA Beauty Collection Slant Tip Tweezer
Only at Ulta
ULTA Beauty Collection

Slant Tip Tweezer
3.5 out of 5 stars ; 31 reviews3.5(31)
$9.00
Free Gift with purchase
ULTA Beauty Collection Curled Up Curling Mascara
3 colors
Only at Ulta
ULTA Beauty Collection

Curled Up Curling Mascara
4 out of 5 stars ; 681 reviews4(681)
$12.00
Free Gift with purchase
ULTA Beauty Collection Bouncy Cream Eyeshadow
5 colors
Only at Ulta
ULTA Beauty Collection

Bouncy Cream Eyeshadow
4.1 out of 5 stars ; 283 reviews4.1(283)
$10.50
Free Gift with purchase
ULTA Beauty Collection Twisted Volume Mascara
3 colors
Only at Ulta
ULTA Beauty Collection

Twisted Volume Mascara
4.2 out of 5 stars ; 1525 reviews4.2(1525)
$12.00
Free Gift with purchase
ULTA Beauty Collection 12 Pan Eye Shadow Palette Blushing Blooms
Only at Ulta
ULTA Beauty Collection

12 Pan Eye Shadow Palette Blushing Blooms
4.7 out of 5 stars ; 198 reviews4.7(198)
$20.00
Free Gift with purchase
ULTA Beauty Collection Inner Glow Tinted Eye Primer
Only at Ulta
ULTA Beauty Collection

Inner Glow Tinted Eye Primer
4.4 out of 5 stars ; 746 reviews4.4(746)
$13.00
Free Gift with purchase
ULTA Beauty Collection Solar Flare Metallic Liquid Eyeliner
8 colors
Only at Ulta
ULTA Beauty Collection

Solar Flare Metallic Liquid Eyeliner
4.3 out of 5 stars ; 194 reviews4.3(194)
$12.50
Free Gift with purchase
ULTA Beauty Collection Dual Ended Gel and Liquid Eyeliner
2 colors
Only at Ulta
ULTA Beauty Collection

Dual Ended Gel and Liquid Eyeliner
3.7 out of 5 stars ; 104 reviews3.7(104)
$16.00
Free Gift with purchase
ULTA Beauty Collection Brow Duet Brow Powder Duo
6 colors
Only at Ulta
ULTA Beauty Collection

Brow Duet Brow Powder Duo
3.8 out of 5 stars ; 32 reviews3.8(32)
$14.00
Free Gift with purchase
ULTA Beauty Collection 12 Pan Eye Shadow Palette Stormy Skies
Only at Ulta
ULTA Beauty Collection

12 Pan Eye Shadow Palette Stormy Skies
4.9 out of 5 stars ; 11 reviews4.9(11)
$20.00
Free Gift with purchase
ULTA Beauty Collection Longwear Brow Stain Tint
6 colors
Only at Ulta
ULTA Beauty Collection

Longwear Brow Stain Tint
4.3 out of 5 stars ; 225 reviews4.3(225)
$12.00
Free Gift with purchase
ULTA Beauty Collection Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow
6 colors
Only at Ulta
ULTA Beauty Collection

Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow
4.4 out of 5 stars ; 186 reviews4.4(186)
$16.00
Free Gift with purchase
ULTA Beauty Collection Pop Star HD Volumizing Mascara
2 colors
Only at Ulta
ULTA Beauty Collection

Pop Star HD Volumizing Mascara
4.2 out of 5 stars ; 195 reviews4.2(195)
$12.00
Free Gift with purchase
ULTA Beauty Collection Micro Felt Tip Liquid Liner
Only at Ulta
ULTA Beauty Collection

Micro Felt Tip Liquid Liner
3.5 out of 5 stars ; 15 reviews3.5(15)
$12.00
Free Gift with purchase
ULTA Beauty Collection Tidal Wave Waterproof Mascara
Only at Ulta
ULTA Beauty Collection

Tidal Wave Waterproof Mascara
4.4 out of 5 stars ; 493 reviews4.4(493)
$11.00
Free Gift with purchase
ULTA Beauty Collection Under Eye Brightener
2 colors
Only at Ulta
ULTA Beauty Collection

Under Eye Brightener
4.2 out of 5 stars ; 450 reviews4.2(450)
$11.00
Free Gift with purchase
ULTA Beauty Collection Solar Flare Gel Chrome Eyeshadow
6 colors
Only at Ulta
ULTA Beauty Collection

Solar Flare Gel Chrome Eyeshadow
4.3 out of 5 stars ; 474 reviews4.3(474)
$12.50
Free Gift with purchase
ULTA Beauty Collection Longwear Matte Cream Eye Shadow
5 colors
Only at Ulta
ULTA Beauty Collection

Longwear Matte Cream Eye Shadow
4.3 out of 5 stars ; 85 reviews4.3(85)
$12.50
Free Gift with purchase
ULTA Beauty Collection Precision Point Tip Tweezer
Only at Ulta
ULTA Beauty Collection

Precision Point Tip Tweezer
1.3 out of 5 stars ; 29 reviews1.3(29)
$16.00
Free Gift with purchase
ULTA Beauty Collection Longwear Metallic Cream Eye Shadow
4 colors
Only at Ulta
ULTA Beauty Collection

Longwear Metallic Cream Eye Shadow
4.6 out of 5 stars ; 25 reviews4.6(25)
$12.50
Free Gift with purchase
ULTA Beauty Collection Tweezer & Travel Case
Only at Ulta
ULTA Beauty Collection

Tweezer & Travel Case
4.1 out of 5 stars ; 19 reviews4.1(19)
$16.00
Free Gift with purchase
ULTA Beauty Collection Eyebrow Stamp and Stencil Kit
4 colors
Only at Ulta
ULTA Beauty Collection

Eyebrow Stamp and Stencil Kit
3 out of 5 stars ; 141 reviews3(141)
$14.00
Free Gift with purchase
ULTA Beauty Collection Clear Brow Shaping Gel
Only at Ulta
ULTA Beauty Collection

Clear Brow Shaping Gel
3.5 out of 5 stars ; 196 reviews3.5(196)
$11.00
Free Gift with purchase
ULTA Beauty Collection Black Liner Haul 6 Piece Eyeliner Essentials Set
Only at Ulta
ULTA Beauty Collection

Black Liner Haul 6 Piece Eyeliner Essentials Set
2.8 out of 5 stars ; 16 reviews2.8(16)
$20.00
Free Gift with purchase
ULTA Beauty Collection Lash Expand Volumizing Mascara Primer
Only at Ulta
ULTA Beauty Collection

Lash Expand Volumizing Mascara Primer
3.5 out of 5 stars ; 15 reviews3.5(15)
$12.00
Free Gift with purchase
ULTA Beauty Collection Eye Brow Pomade
5 colors
Only at Ulta
ULTA Beauty Collection

Eye Brow Pomade
4.3 out of 5 stars ; 459 reviews4.3(459)
$11.00
Free Gift with purchase
ULTA Beauty Collection Maximum Lashes Mascara
3 colors
Only at Ulta
ULTA Beauty Collection

Maximum Lashes Mascara
3.8 out of 5 stars ; 738 reviews3.8(738)
$2.75
Free Gift with purchase
ULTA Beauty Collection Mini Tweezer Duo & Travel Case
Only at Ulta
ULTA Beauty Collection

Mini Tweezer Duo & Travel Case
3.1 out of 5 stars ; 43 reviews3.1(43)
$14.00
Free Gift with purchase
ULTA Beauty Collection Bold Strike Gel Eye Liner Kit
2 colors
Only at Ulta
ULTA Beauty Collection

Bold Strike Gel Eye Liner Kit
3.3 out of 5 stars ; 9 reviews3.3(9)
$16.00
Free Gift with purchase
ULTA Beauty Collection Pigment Pop Longwear Eye Primer
Only at Ulta
ULTA Beauty Collection

Pigment Pop Longwear Eye Primer
3 out of 5 stars ; 11 reviews3(11)
$13.00
Free Gift with purchase
ULTA Beauty Collection Best In Brow Kit
3 colors
Only at Ulta
ULTA Beauty Collection

Best In Brow Kit
3.5 out of 5 stars ; 2 reviews3.5(2)
$18.00
($33 value)
Free Gift with purchase
ULTA Beauty Collection Color Punch Automatic Eyeliner
5 colors
Only at Ulta
ULTA Beauty Collection

Color Punch Automatic Eyeliner
4.2 out of 5 stars ; 55 reviews4.2(55)
sale price %1
list price %1
Free Gift with purchase
+1 offers
ULTA Beauty Collection Brow Lift Laminating Gel
Only at Ulta
ULTA Beauty Collection

Brow Lift Laminating Gel
3.1 out of 5 stars ; 64 reviews3.1(64)
$12.00
Free Gift with purchase
ULTA Beauty Collection Dual Ended Brow Highlight
2 colors
Only at Ulta
ULTA Beauty Collection

Dual Ended Brow Highlight
4.6 out of 5 stars ; 12 reviews4.6(12)
$13.00
Free Gift with purchase
ULTA Beauty Collection Under Eye Primer
Only at Ulta
ULTA Beauty Collection

Under Eye Primer
4 out of 5 stars ; 93 reviews4(93)
$6.50
Free Gift with purchase
ULTA Beauty Collection Extreme Hold Brow Wax
Only at Ulta
ULTA Beauty Collection

Extreme Hold Brow Wax
3.8 out of 5 stars ; 8 reviews3.8(8)
$12.00
Free Gift with purchase

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