ULTA Beauty Collection

View all

And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

Shop Now

Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

Shop Now

Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

Shop Now

ULTA Beauty Collection Cosmetic Pencil Sharpener
Only at Ulta
ULTA Beauty Collection

Cosmetic Pencil Sharpener
4.6 out of 5 stars ; 1623 reviews4.6(1623)
$5.00
ULTA Beauty Collection Ultra Slim Brow Pencil
12 colors
Only at Ulta
ULTA Beauty Collection

Ultra Slim Brow Pencil
4.5 out of 5 stars ; 2506 reviews4.5(2506)
$11.00
ULTA Beauty Collection Sculpting Brow Pencil
10 colors
Only at Ulta
ULTA Beauty Collection

Sculpting Brow Pencil
4.4 out of 5 stars ; 426 reviews4.4(426)
$12.00
ULTA Beauty Collection Tweezer & Mirrored Case
Only at Ulta
ULTA Beauty Collection

Tweezer & Mirrored Case
4.4 out of 5 stars ; 371 reviews4.4(371)
$10.00
ULTA Beauty Collection Brow Tint Gel
6 colors
Only at Ulta
ULTA Beauty Collection

Brow Tint Gel
4.2 out of 5 stars ; 2221 reviews4.2(2221)
$12.00
ULTA Beauty Collection Slant Tip Tweezer
Only at Ulta
ULTA Beauty Collection

Slant Tip Tweezer
3.5 out of 5 stars ; 31 reviews3.5(31)
$9.00
ULTA Beauty Collection Brow Duet Brow Powder Duo
6 colors
Only at Ulta
ULTA Beauty Collection

Brow Duet Brow Powder Duo
3.8 out of 5 stars ; 32 reviews3.8(32)
$14.00
ULTA Beauty Collection Longwear Brow Stain Tint
6 colors
Only at Ulta
ULTA Beauty Collection

Longwear Brow Stain Tint
4.3 out of 5 stars ; 225 reviews4.3(225)
$12.00
ULTA Beauty Collection Tweezer & Travel Case
Only at Ulta
ULTA Beauty Collection

Tweezer & Travel Case
4.1 out of 5 stars ; 19 reviews4.1(19)
$16.00
ULTA Beauty Collection Precision Point Tip Tweezer
Only at Ulta
ULTA Beauty Collection

Precision Point Tip Tweezer
1.3 out of 5 stars ; 29 reviews1.3(29)
$16.00
ULTA Beauty Collection Clear Brow Shaping Gel
Only at Ulta
ULTA Beauty Collection

Clear Brow Shaping Gel
3.5 out of 5 stars ; 196 reviews3.5(196)
$11.00
ULTA Beauty Collection Eyebrow Stamp and Stencil Kit
4 colors
Only at Ulta
ULTA Beauty Collection

Eyebrow Stamp and Stencil Kit
3 out of 5 stars ; 141 reviews3(141)
$14.00
ULTA Beauty Collection Eye Brow Pomade
5 colors
Only at Ulta
ULTA Beauty Collection

Eye Brow Pomade
4.3 out of 5 stars ; 460 reviews4.3(460)
$11.00
ULTA Beauty Collection Mini Tweezer Duo & Travel Case
Only at Ulta
ULTA Beauty Collection

Mini Tweezer Duo & Travel Case
3.1 out of 5 stars ; 43 reviews3.1(43)
$14.00
ULTA Beauty Collection Best In Brow Kit
3 colors
Only at Ulta
ULTA Beauty Collection

Best In Brow Kit
3.5 out of 5 stars ; 2 reviews3.5(2)
$18.00
($33 value)
ULTA Beauty Collection Brow Lift Laminating Gel
Only at Ulta
ULTA Beauty Collection

Brow Lift Laminating Gel
3.1 out of 5 stars ; 64 reviews3.1(64)
$12.00
ULTA Beauty Collection Dual Ended Brow Highlight
2 colors
Only at Ulta
ULTA Beauty Collection

Dual Ended Brow Highlight
4.6 out of 5 stars ; 12 reviews4.6(12)
$13.00
ULTA Beauty Collection Extreme Hold Brow Wax
Only at Ulta
ULTA Beauty Collection

Extreme Hold Brow Wax
3.8 out of 5 stars ; 8 reviews3.8(8)
$12.00

Face

Lips

Eyes

Nails

Makeup Brushes & Tools

Body Makeup

Makeup Palettes

Makeup Bags & Organizers

Featured in Makeup & Nails

Cleansers

Moisturizers

Eye Treatments

Treatment & Serums

Suncare

Skincare Tools

Featured in Skin Care

Shampoo & Conditioner

Treatment

Styling Products

Hair Color

Hair Styling Tools

Accessories

Brushes & Combs

Kid's Haircare

Featured in Hair Care

Women's Fragrance

Men's Fragrance

Unisex Fragrance

Fragrance Gift Sets

Candles & Home Fragrance

Featured in Fragrance

Bath & Shower

Body Moisturizers

Hand & Foot Care

Suncare

Bath & Body Accessories

Personal Care

Body & Hair Mist

Mother & Baby

Nutrition & Supplements

Featured in Body Care

Nutrition & Supplements

Intimate Care

Rest & Reset

Essential Routines

Featured in Wellness

Hair Styling Tools

Skincare Tools

Makeup Brushes & Tools

Accessories

Hair Removal Tools

Hair Brushes & Combs

Featured in Tools & Brushes

By Category

By Price

Gift with Purchase

Gift Cards

Makeup

Skin Care

Hair

Body Care

Fragrance

Men's Care

Makeup & Nails Under $20

Skin Care Under $20

Hair Care Under $20

Fragrance Under $20

Body Care Under $20

Wellness Under $20

Skin Care

Shaving

Body Care

Hair

Cologne

Men's Gifts

Travel Size Men's Care

Makeup & Nails

Skin Care

Suncare

Body Care