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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Give Back
Your eyeshadow will thank you later-promise. Ulta Beauty Collection's Pigment Pop Eye Primer gives a longwearing, crease-proof base for your eye look to stay put. Opaque, white base makes colors pop. Packaging may vary, same formula you love.
Benefits
- Bright white color intensifies eyeshadow pigments
- Can be used with multiple eye product formulas—powders, gels, creams and loose pigments
- Longwearing formula
- Natural matte finish
Features
- Tube sleeve made from 79% bioplastic
- Proudly cruelty free with clean ingredients
Apply to upper lid with fingertips prior to eyeshadow or eyeliner application. Can smooth on with fingertips or a flat brush for more precise coverage.
Cyclopentasiloxane, Cyclohexasiloxane, Quaternium-90 Bentonite, Isododecane, Trihydroxystearin, Disteardimonium Hectorite, Sorbitan Sesquioleate, Propylene Carbonate, Synthetic Beeswax, Trimethylsiloxysilicate, Titanium Dioxide (CI 77891).
Free gift with purchase
Free gift with purchase
Free choice of gift with $19.50 Ulta Beauty Collection purchase (valid thru 6/7/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
This will be a staple for me!
I think the packaging of this product just changed. I ordered and recieved this a few days ago but the tube was beige. I have extremely oily skin. I have been using the urban decay eyeshadow primer for 10+ years but it is so expensive. I stumbled upon this product and thought I'd give it a try and ...
Most Helpful Critical Review
Gee, Thanks for discontinuing products for things like this.
This product isn't it. It doesnt apply as smoothly or even last half as long as what they've gone ahead to discontinue. Ulta couldn't be bothered to keep the matte (nude color) eyeshadow primer, which actually worked wonderfully. Instead we have this, which is designed to let colors pop, and the alt...
10 results
definitely makes eyeshadow pop
the texture wasn't what I'm used to, a bit thick. but it overall works great makes the colors pop. I'll definitely stick with this brand
Terrible
This goes on and dries as bright white. Looks like clown makeup. Returning.
For eyeshadow lovers
This is the best primer I have ever used. I am someone that loves eyeshadow like it's 2016. It's a white base so it makes the colors pop and stays in place all day, and I mean all day. I have oily eyelids but I don't experience any creasing with this.
Love
I love this base. Holds my shadow extremely well. Has a white tint so it cancels out veins and makes my shadows brighter and the pigment show up better. Easy to blend out. Less is more. And its inexpensive which makes it even better.
Pretty Good
I actually like this relatively well. I never tried the previous iteration of the Ulta eye primer so I can't compare them but this one has a slightly tacky finish and a light tint and my eyeshadow adheres to it nicely.
