e.l.f. Cosmetics

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NEW ARRIVALS

Dropping NEW arrivals on main.

Hard launch with the latest; a glassy highlighter, skinfluenced concealer & a luxe-as-e.l.f. lippie.

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Juicy Lips. Juicy Drama.

Get high-shine, juicy lips with Glow Reviver Lip Oil.

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NEW ARRIVALS

New wins for skin.

Meet the latest lineup of skincare must-haves made for real-life routines.

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12 items

Power Grip Primer

$11.00

10 colors

Glow Reviver Melting Lip Balm

$9.00

10 colors

Glow Reviver Lip Oil

$9.00

20 colors

Hydrating Camo Concealer

$8.00

15 colors

Halo Glow Liquid Filter

$15.00

New

10 colors

Glow Reviver Slipstick

$10.00

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e.l.f. Cosmetics Sun Boss Gloss SPF 25
5 colors
e.l.f. Cosmetics

Sun Boss Gloss SPF 25
4.1 out of 5 stars ; 85 reviews4.1(85)
$8.00
e.l.f. Cosmetics Suntouchable Invisi-Stick SPF 50
e.l.f. Cosmetics

Suntouchable Invisi-Stick SPF 50
3.7 out of 5 stars ; 45 reviews3.7(45)
$15.00
e.l.f. Cosmetics Triangular Buffing Foundation Brush
e.l.f. Cosmetics

Triangular Buffing Foundation Brush
4.8 out of 5 stars ; 1716 reviews4.8(1716)
$8.00
e.l.f. Cosmetics Bright + Brew-tiful Eye Cream
e.l.f. Cosmetics

Bright + Brew-tiful Eye Cream
4 out of 5 stars ; 3 reviews4(3)
$13.00
e.l.f. Cosmetics Youth Boosting Blue-ty Sleep Night Oil
e.l.f. Cosmetics

Youth Boosting Blue-ty Sleep Night Oil
4.6 out of 5 stars ; 2316 reviews4.6(2316)
$19.00
e.l.f. Cosmetics Beautifully Precise Powder Brush
e.l.f. Cosmetics

Beautifully Precise Powder Brush
4.6 out of 5 stars ; 141 reviews4.6(141)
$13.00
e.l.f. Cosmetics Matte Magic Mist & Set
e.l.f. Cosmetics

Matte Magic Mist & Set
3.8 out of 5 stars ; 212 reviews3.8(212)
$7.00
e.l.f. Cosmetics Brow Lift Applicator
e.l.f. Cosmetics

Brow Lift Applicator
4.6 out of 5 stars ; 776 reviews4.6(776)
$5.00
e.l.f. Cosmetics Jelly Pop Dew Primer
e.l.f. Cosmetics

Jelly Pop Dew Primer
4.7 out of 5 stars ; 778 reviews4.7(778)
$10.00
e.l.f. Cosmetics Expert Liquid Liner Set
e.l.f. Cosmetics

Expert Liquid Liner Set
4.2 out of 5 stars ; 58 reviews4.2(58)
$6.00
e.l.f. Cosmetics Hydrating Face Primer - Small
e.l.f. Cosmetics

Hydrating Face Primer - Small
2.8 out of 5 stars ; 269 reviews2.8(269)
$9.00
e.l.f. Cosmetics Blending Sponge
e.l.f. Cosmetics

Blending Sponge
3.4 out of 5 stars ; 134 reviews3.4(134)
$7.00
e.l.f. Cosmetics Small Angled Brush
e.l.f. Cosmetics

Small Angled Brush
4.4 out of 5 stars ; 299 reviews4.4(299)
$6.00
e.l.f. Cosmetics Powder Blurring Brush
e.l.f. Cosmetics

Powder Blurring Brush
4.6 out of 5 stars ; 76 reviews4.6(76)
$8.00
e.l.f. Cosmetics Stain & Tint Blending Brush
e.l.f. Cosmetics

Stain & Tint Blending Brush
4.8 out of 5 stars ; 205 reviews4.8(205)
$6.00
e.l.f. Cosmetics Thirst Burst Dew-O Dewy + Smooth
New
e.l.f. Cosmetics

Thirst Burst Dew-O Dewy + Smooth
4.5 out of 5 stars ; 118 reviews4.5(118)
$10.00
e.l.f. Cosmetics Blending Sponge Duo
e.l.f. Cosmetics

Blending Sponge Duo
4.4 out of 5 stars ; 34 reviews4.4(34)
$11.00
e.l.f. Cosmetics Suntouchable All Set for Sun SPF 45
e.l.f. Cosmetics

Suntouchable All Set for Sun SPF 45
4.4 out of 5 stars ; 4694 reviews4.4(4694)
$15.00
e.l.f. Cosmetics Kabuki Face Brush
e.l.f. Cosmetics

Kabuki Face Brush
4.5 out of 5 stars ; 100 reviews4.5(100)
$8.00
e.l.f. Cosmetics Powder Brush
e.l.f. Cosmetics

Powder Brush
4.5 out of 5 stars ; 404 reviews4.5(404)
$7.00
e.l.f. Cosmetics Stay Cool Primer Stick
e.l.f. Cosmetics

Stay Cool Primer Stick
4.6 out of 5 stars ; 3756 reviews4.6(3756)
$8.00
e.l.f. Cosmetics Jelly Pop Glow Reviver Lip Oil
e.l.f. Cosmetics

Jelly Pop Glow Reviver Lip Oil
4.4 out of 5 stars ; 624 reviews4.4(624)
$8.00
e.l.f. Cosmetics Lash It Loud Volumizing Mascara
e.l.f. Cosmetics

Lash It Loud Volumizing Mascara
3.3 out of 5 stars ; 169 reviews3.3(169)
$7.00
e.l.f. Cosmetics Precision Sculpting Sponge
e.l.f. Cosmetics

Precision Sculpting Sponge
4.7 out of 5 stars ; 2700 reviews4.7(2700)
$7.00
e.l.f. Cosmetics PLZ Clarify Facial Oil
e.l.f. Cosmetics

PLZ Clarify Facial Oil
4.4 out of 5 stars ; 1278 reviews4.4(1278)
$17.00
e.l.f. Cosmetics Lock It Down Eyeshadow Primer
e.l.f. Cosmetics

Lock It Down Eyeshadow Primer
3.8 out of 5 stars ; 142 reviews3.8(142)
$8.00
e.l.f. Cosmetics Lip Lacquer
e.l.f. Cosmetics

Lip Lacquer
4.3 out of 5 stars ; 3456 reviews4.3(3456)
$4.00
e.l.f. Cosmetics Wake the e.l.f. Up! Skincare Kit
e.l.f. Cosmetics

Wake the e.l.f. Up! Skincare Kit
4.7 out of 5 stars ; 146 reviews4.7(146)
$20.00
e.l.f. Cosmetics Domed Stipple Brush
Online only
e.l.f. Cosmetics

Domed Stipple Brush
3.2 out of 5 stars ; 60 reviews3.2(60)
$8.00
e.l.f. Cosmetics Camo Concealer Sponge
e.l.f. Cosmetics

Camo Concealer Sponge
4.3 out of 5 stars ; 207 reviews4.3(207)
$7.00
e.l.f. Cosmetics Intense Ink Eyeliner
e.l.f. Cosmetics

Intense Ink Eyeliner
3.1 out of 5 stars ; 1148 reviews3.1(1148)
$6.00
e.l.f. Cosmetics Blemish Control Face Primer
e.l.f. Cosmetics

Blemish Control Face Primer
3.1 out of 5 stars ; 108 reviews3.1(108)
$11.00
e.l.f. Cosmetics Matte Putty Primer
e.l.f. Cosmetics

Matte Putty Primer
3.9 out of 5 stars ; 403 reviews3.9(403)
$11.00
e.l.f. Cosmetics Blemish Breakthrough Stick It to Zits Pimple Patches
e.l.f. Cosmetics

Blemish Breakthrough Stick It to Zits Pimple Patches
4.6 out of 5 stars ; 3957 reviews4.6(3957)
$9.00
e.l.f. Cosmetics Halo Glow Angled Silicone Face Sponge
e.l.f. Cosmetics

Halo Glow Angled Silicone Face Sponge
4.7 out of 5 stars ; 4991 reviews4.7(4991)
$7.00
e.l.f. Cosmetics O FACE Shimmer Balm
2 colors
Online only
e.l.f. Cosmetics

O FACE Shimmer Balm
3.3 out of 5 stars ; 7 reviews3.3(7)
$10.00
e.l.f. Cosmetics Putty Primer Applicator
e.l.f. Cosmetics

Putty Primer Applicator
4.7 out of 5 stars ; 61 reviews4.7(61)
$8.00
e.l.f. Cosmetics Complexion Essentials Brush & Sponge Set
e.l.f. Cosmetics

Complexion Essentials Brush & Sponge Set
4.6 out of 5 stars ; 21 reviews4.6(21)
$25.00
e.l.f. Cosmetics Sheer Slick Lipstick
Online only
e.l.f. Cosmetics

Sheer Slick Lipstick
4.6 out of 5 stars ; 936 reviews4.6(936)
$6.00
e.l.f. Cosmetics Jelly Pop Vault
Online only
Only at Ulta
e.l.f. Cosmetics

Jelly Pop Vault
5 out of 5 stars ; 2 reviews5(2)
$40.00
e.l.f. Cosmetics Clean Queen Liquid Brush & Sponge Cleaner
Online only
e.l.f. Cosmetics

Clean Queen Liquid Brush & Sponge Cleaner
4.8 out of 5 stars ; 170 reviews4.8(170)
$7.00
e.l.f. Cosmetics Glossy Lip Stain Shades 4 Days Kit
Online only
e.l.f. Cosmetics

Glossy Lip Stain Shades 4 Days Kit
4.7 out of 5 stars ; 43 reviews4.7(43)
$24.00
e.l.f. Cosmetics Brightest Besties Duo Brighten + Illuminate
Online only
New
e.l.f. Cosmetics

Brightest Besties Duo Brighten + Illuminate
4.3 out of 5 stars ; 128 reviews4.3(128)
$14.00
e.l.f. Cosmetics Putty Blush Brush
Online only
e.l.f. Cosmetics

Putty Blush Brush
4.3 out of 5 stars ; 243 reviews4.3(243)
$6.00
e.l.f. Cosmetics Sponge On, Sponge Off Kit
Online only
e.l.f. Cosmetics

Sponge On, Sponge Off Kit
4.6 out of 5 stars ; 27 reviews4.6(27)
$19.00
e.l.f. Cosmetics Bronzer Palette
e.l.f. Cosmetics

Bronzer Palette
3.9 out of 5 stars ; 139 reviews3.9(139)
$10.00
e.l.f. Cosmetics Love Triangle Lip Filler Liner
6 colors
Online only
e.l.f. Cosmetics

Love Triangle Lip Filler Liner
4.2 out of 5 stars ; 789 reviews4.2(789)
$5.00
e.l.f. Cosmetics Fluffy Eye Blender Brush
Online only
e.l.f. Cosmetics

Fluffy Eye Blender Brush
4.7 out of 5 stars ; 177 reviews4.7(177)
$6.00
e.l.f. Cosmetics Retractable Kabuki Brush
Online only
e.l.f. Cosmetics

Retractable Kabuki Brush
4 out of 5 stars ; 105 reviews4(105)
$7.00
e.l.f. Cosmetics H2O Proof Inkwell Waterproof Eyeliner
6 colors
Online only
e.l.f. Cosmetics

H2O Proof Inkwell Waterproof Eyeliner
4.3 out of 5 stars ; 2527 reviews4.3(2527)
$8.00
e.l.f. Cosmetics Ultra-Fine Eyeliner Brush
Online only
e.l.f. Cosmetics

Ultra-Fine Eyeliner Brush
4.6 out of 5 stars ; 161 reviews4.6(161)
$5.00
e.l.f. Cosmetics Luminous Putty Blush
3 colors
Online only
e.l.f. Cosmetics

Luminous Putty Blush
4 out of 5 stars ; 130 reviews4(130)
$8.00
e.l.f. Cosmetics Smudge 'N Smoke Eyeliner Brush
Online only
e.l.f. Cosmetics

Smudge 'N Smoke Eyeliner Brush
4.9 out of 5 stars ; 163 reviews4.9(163)
$5.00
e.l.f. Cosmetics No Budge Brush Trio
Online only
e.l.f. Cosmetics

No Budge Brush Trio
4.2 out of 5 stars ; 32 reviews4.2(32)
$9.00
e.l.f. Cosmetics Beautifully Precise Dual-Sided Eyebrow Brush No. 203
Online only
e.l.f. Cosmetics

Beautifully Precise Dual-Sided Eyebrow Brush No. 203
3.9 out of 5 stars ; 52 reviews3.9(52)
$7.00
e.l.f. Cosmetics Brush Shampoo
Online only
e.l.f. Cosmetics

Brush Shampoo
4 out of 5 stars ; 352 reviews4(352)
$6.00
e.l.f. Cosmetics Pointed Powder Brush
Online only
e.l.f. Cosmetics

Pointed Powder Brush
4.6 out of 5 stars ; 108 reviews4.6(108)
$8.00
e.l.f. Cosmetics Waterproof Eyeliner Pen
Online only
e.l.f. Cosmetics

Waterproof Eyeliner Pen
3.4 out of 5 stars ; 3220 reviews3.4(3220)
$4.00
e.l.f. Cosmetics Safe Travels Sponge Case
Online only
e.l.f. Cosmetics

Safe Travels Sponge Case
4.8 out of 5 stars ; 19 reviews4.8(19)
$8.00
e.l.f. Cosmetics On Point Brow Kit
e.l.f. Cosmetics

On Point Brow Kit
4.6 out of 5 stars ; 149 reviews4.6(149)
$7.00
e.l.f. Cosmetics Multi-Use Face Brush
Online only
e.l.f. Cosmetics

Multi-Use Face Brush
4.2 out of 5 stars ; 32 reviews4.2(32)
$4.00
e.l.f. Cosmetics Precision Eyeshadow Brush
e.l.f. Cosmetics

Precision Eyeshadow Brush
3.6 out of 5 stars ; 28 reviews3.6(28)
$6.00
e.l.f. Cosmetics Complexion Brush
e.l.f. Cosmetics

Complexion Brush
4.4 out of 5 stars ; 48 reviews4.4(48)
$6.00
e.l.f. Cosmetics Putty Bronzer
Online only
e.l.f. Cosmetics

Putty Bronzer
4.2 out of 5 stars ; 813 reviews4.2(813)
$8.00