e.l.f. Cosmetics

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NEW ARRIVALS

Dropping NEW arrivals on main.

Hard launch with the latest; a glassy highlighter, skinfluenced concealer & a luxe-as-e.l.f. lippie.

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Juicy Lips. Juicy Drama.

Get high-shine, juicy lips with Glow Reviver Lip Oil.

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NEW ARRIVALS

New wins for skin.

Meet the latest lineup of skincare must-haves made for real-life routines.

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We think you'll like

12 items

e.l.f. Cosmetics Power Grip Primer

4.6(19955)

$11.00

e.l.f. Cosmetics Glow Reviver Lip Oil

10 colors

e.l.f. Cosmetics Glow Reviver Lip Oil

4.7(11451)

$9.00

e.l.f. Cosmetics Hydrating Camo Concealer

20 colors

e.l.f. Cosmetics Hydrating Camo Concealer

4.4(8073)

$8.00

e.l.f. Cosmetics Halo Glow Liquid Filter

15 colors

e.l.f. Cosmetics Halo Glow Liquid Filter

4.5(9934)

$15.00

e.l.f. Cosmetics Glow Reviver Melting Lip Balm

14 colors

e.l.f. Cosmetics Glow Reviver Melting Lip Balm

4.7(2647)

$9.00

e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide

4(371)

$11.00

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e.l.f. Cosmetics Expert Liquid Liner
e.l.f. Cosmetics

Expert Liquid Liner
3.5 out of 5 stars ; 1150 reviews3.5(1150)
$4.00
e.l.f. Cosmetics Tone Adjusting Face Primer
e.l.f. Cosmetics

Tone Adjusting Face Primer
3.3 out of 5 stars ; 70 reviews3.3(70)
$11.00
e.l.f. Cosmetics Triangular Buffing Foundation Brush
e.l.f. Cosmetics

Triangular Buffing Foundation Brush
4.8 out of 5 stars ; 1716 reviews4.8(1716)
$8.00
e.l.f. Cosmetics Pillow Puff Concealer Sponge
e.l.f. Cosmetics

Pillow Puff Concealer Sponge
4.7 out of 5 stars ; 189 reviews4.7(189)
$9.00
e.l.f. Cosmetics Blending Sponge
e.l.f. Cosmetics

Blending Sponge
3.4 out of 5 stars ; 134 reviews3.4(134)
$7.00
e.l.f. Cosmetics Brow Lift Applicator
e.l.f. Cosmetics

Brow Lift Applicator
4.6 out of 5 stars ; 777 reviews4.6(777)
$5.00
e.l.f. Cosmetics Big Mood Mega Volume & Lifting Mascara
3 colors
e.l.f. Cosmetics

Big Mood Mega Volume & Lifting Mascara
4.1 out of 5 stars ; 3630 reviews4.1(3630)
$9.00
e.l.f. Cosmetics Matte Magic Mist & Set
e.l.f. Cosmetics

Matte Magic Mist & Set
3.8 out of 5 stars ; 212 reviews3.8(212)
$7.00
e.l.f. Cosmetics Small Angled Brush
e.l.f. Cosmetics

Small Angled Brush
4.4 out of 5 stars ; 299 reviews4.4(299)
$6.00
e.l.f. Cosmetics Flawless Concealer Brush
e.l.f. Cosmetics

Flawless Concealer Brush
4.5 out of 5 stars ; 350 reviews4.5(350)
$6.00
e.l.f. Cosmetics Hydrating Face Primer - Small
e.l.f. Cosmetics

Hydrating Face Primer - Small
2.8 out of 5 stars ; 271 reviews2.8(271)
$9.00
e.l.f. Cosmetics Blending Sponge Duo
e.l.f. Cosmetics

Blending Sponge Duo
4.4 out of 5 stars ; 34 reviews4.4(34)
$11.00
e.l.f. Cosmetics Precision Sculpting Sponge
e.l.f. Cosmetics

Precision Sculpting Sponge
4.7 out of 5 stars ; 2709 reviews4.7(2709)
$7.00
e.l.f. Cosmetics Youth Boosting Blue-ty Sleep Night Oil
e.l.f. Cosmetics

Youth Boosting Blue-ty Sleep Night Oil
4.6 out of 5 stars ; 2334 reviews4.6(2334)
$19.00
e.l.f. Cosmetics Powder Blurring Brush
e.l.f. Cosmetics

Powder Blurring Brush
4.6 out of 5 stars ; 76 reviews4.6(76)
$8.00
e.l.f. Cosmetics Enhancing Lash & Brow Serum
e.l.f. Cosmetics

Enhancing Lash & Brow Serum
4.1 out of 5 stars ; 4817 reviews4.1(4817)
$9.00
e.l.f. Cosmetics Expert Liquid Liner Set
e.l.f. Cosmetics

Expert Liquid Liner Set
4.2 out of 5 stars ; 58 reviews4.2(58)
$6.00
e.l.f. Cosmetics Stay Cool Primer Stick
e.l.f. Cosmetics

Stay Cool Primer Stick
4.6 out of 5 stars ; 3759 reviews4.6(3759)
$8.00
e.l.f. Cosmetics Stain & Tint Blending Brush
e.l.f. Cosmetics

Stain & Tint Blending Brush
4.8 out of 5 stars ; 205 reviews4.8(205)
$6.00
e.l.f. Cosmetics Powder Brush
e.l.f. Cosmetics

Powder Brush
4.5 out of 5 stars ; 405 reviews4.5(405)
$7.00
e.l.f. Cosmetics Lock It Down Eyeshadow Primer
e.l.f. Cosmetics

Lock It Down Eyeshadow Primer
3.8 out of 5 stars ; 146 reviews3.8(146)
$8.00
e.l.f. Cosmetics Glossy Lip Stain Shades 4 Days Kit
Online only
e.l.f. Cosmetics

Glossy Lip Stain Shades 4 Days Kit
4.6 out of 5 stars ; 45 reviews4.6(45)
$24.00
e.l.f. Cosmetics Jelly Pop Dew Primer
e.l.f. Cosmetics

Jelly Pop Dew Primer
4.7 out of 5 stars ; 778 reviews4.7(778)
$10.00
e.l.f. Cosmetics Lash It Loud Volumizing Mascara
e.l.f. Cosmetics

Lash It Loud Volumizing Mascara
3.3 out of 5 stars ; 169 reviews3.3(169)
$7.00
e.l.f. Cosmetics Lip Lacquer
e.l.f. Cosmetics

Lip Lacquer
4.3 out of 5 stars ; 3464 reviews4.3(3464)
$4.00
e.l.f. Cosmetics Matte Putty Primer
e.l.f. Cosmetics

Matte Putty Primer
3.9 out of 5 stars ; 403 reviews3.9(403)
$11.00
e.l.f. Cosmetics Ultimate Makeup Brush Set & Travel Roll
Online only
e.l.f. Cosmetics

Ultimate Makeup Brush Set & Travel Roll
4.6 out of 5 stars ; 53 reviews4.6(53)
$59.00
($90 value)
e.l.f. Cosmetics Camo Concealer Sponge
e.l.f. Cosmetics

Camo Concealer Sponge
4.3 out of 5 stars ; 207 reviews4.3(207)
$7.00
e.l.f. Cosmetics Domed Stipple Brush
Online only
e.l.f. Cosmetics

Domed Stipple Brush
3.2 out of 5 stars ; 60 reviews3.2(60)
$8.00
e.l.f. Cosmetics Blemish Breakthrough Stick It to Zits Pimple Patches
e.l.f. Cosmetics

Blemish Breakthrough Stick It to Zits Pimple Patches
4.6 out of 5 stars ; 4614 reviews4.6(4614)
$9.00
e.l.f. Cosmetics Intense Ink Eyeliner
e.l.f. Cosmetics

Intense Ink Eyeliner
3.1 out of 5 stars ; 1148 reviews3.1(1148)
$6.00
e.l.f. Cosmetics PLZ Clarify Facial Oil
e.l.f. Cosmetics

PLZ Clarify Facial Oil
4.4 out of 5 stars ; 1953 reviews4.4(1953)
$17.00
e.l.f. Cosmetics Blemish Control Face Primer
e.l.f. Cosmetics

Blemish Control Face Primer
3.1 out of 5 stars ; 108 reviews3.1(108)
$11.00
e.l.f. Cosmetics Kabuki Face Brush
e.l.f. Cosmetics

Kabuki Face Brush
4.5 out of 5 stars ; 100 reviews4.5(100)
$8.00
e.l.f. Cosmetics Jelly Pop Glow Reviver Lip Oil
e.l.f. Cosmetics

Jelly Pop Glow Reviver Lip Oil
4.4 out of 5 stars ; 625 reviews4.4(625)
$8.00
e.l.f. Cosmetics Jelly Pop Makeup Melting Cleansing Balm
e.l.f. Cosmetics

Jelly Pop Makeup Melting Cleansing Balm
4.7 out of 5 stars ; 118 reviews4.7(118)
$11.00
e.l.f. Cosmetics Halo Glow Angled Silicone Face Sponge
e.l.f. Cosmetics

Halo Glow Angled Silicone Face Sponge
4.7 out of 5 stars ; 5138 reviews4.7(5138)
$7.00
e.l.f. Cosmetics Putty Primer Applicator
e.l.f. Cosmetics

Putty Primer Applicator
4.7 out of 5 stars ; 62 reviews4.7(62)
$8.00
e.l.f. Cosmetics Ten Out of Ten Makeup Brush Kit
Online only
e.l.f. Cosmetics

Ten Out of Ten Makeup Brush Kit
4.7 out of 5 stars ; 176 reviews4.7(176)
$36.00
e.l.f. Cosmetics Sheer Slick Lipstick
Online only
e.l.f. Cosmetics

Sheer Slick Lipstick
4.6 out of 5 stars ; 949 reviews4.6(949)
$6.00
e.l.f. Cosmetics Clean Queen Liquid Brush & Sponge Cleaner
e.l.f. Cosmetics

Clean Queen Liquid Brush & Sponge Cleaner
4.8 out of 5 stars ; 171 reviews4.8(171)
$7.00
e.l.f. Cosmetics Complexion Essentials Brush & Sponge Set
e.l.f. Cosmetics

Complexion Essentials Brush & Sponge Set
4.6 out of 5 stars ; 21 reviews4.6(21)
$25.00
e.l.f. Cosmetics Putty Blush Brush
Online only
e.l.f. Cosmetics

Putty Blush Brush
4.3 out of 5 stars ; 243 reviews4.3(243)
$6.00
e.l.f. Cosmetics Brightest Besties Duo Brighten + Illuminate
Online only
e.l.f. Cosmetics

Brightest Besties Duo Brighten + Illuminate
4.3 out of 5 stars ; 132 reviews4.3(132)
$14.00
e.l.f. Cosmetics Retractable Kabuki Brush
Online only
e.l.f. Cosmetics

Retractable Kabuki Brush
4 out of 5 stars ; 105 reviews4(105)
$7.00
e.l.f. Cosmetics Bronzer Palette
e.l.f. Cosmetics

Bronzer Palette
3.9 out of 5 stars ; 139 reviews3.9(139)
$10.00
e.l.f. Cosmetics Fluffy Eye Blender Brush
Online only
e.l.f. Cosmetics

Fluffy Eye Blender Brush
4.7 out of 5 stars ; 177 reviews4.7(177)
$6.00
e.l.f. Cosmetics H2O Proof Inkwell Waterproof Eyeliner
6 colors
Online only
e.l.f. Cosmetics

H2O Proof Inkwell Waterproof Eyeliner
4.3 out of 5 stars ; 2528 reviews4.3(2528)
$8.00
e.l.f. Cosmetics Love Triangle Lip Filler Liner
6 colors
Online only
e.l.f. Cosmetics

Love Triangle Lip Filler Liner
4.2 out of 5 stars ; 792 reviews4.2(792)
$5.00
e.l.f. Cosmetics Sponge On, Sponge Off Kit
Online only
e.l.f. Cosmetics

Sponge On, Sponge Off Kit
4.6 out of 5 stars ; 27 reviews4.6(27)
$19.00
e.l.f. Cosmetics Ultra-Fine Eyeliner Brush
Online only
e.l.f. Cosmetics

Ultra-Fine Eyeliner Brush
4.6 out of 5 stars ; 161 reviews4.6(161)
$5.00
e.l.f. Cosmetics Smudge 'N Smoke Eyeliner Brush
Online only
e.l.f. Cosmetics

Smudge 'N Smoke Eyeliner Brush
4.9 out of 5 stars ; 163 reviews4.9(163)
$5.00
e.l.f. Cosmetics Luminous Putty Blush
3 colors
Online only
e.l.f. Cosmetics

Luminous Putty Blush
4 out of 5 stars ; 130 reviews4(130)
$8.00
e.l.f. Cosmetics Pointed Powder Brush
Online only
e.l.f. Cosmetics

Pointed Powder Brush
4.6 out of 5 stars ; 109 reviews4.6(109)
$8.00
e.l.f. Cosmetics Putty Tools Trio
e.l.f. Cosmetics

Putty Tools Trio
4.7 out of 5 stars ; 93 reviews4.7(93)
$13.00
e.l.f. Cosmetics Brush Shampoo
Online only
e.l.f. Cosmetics

Brush Shampoo
4 out of 5 stars ; 352 reviews4(352)
$6.00
e.l.f. Cosmetics No Budge Brush Trio
Online only
e.l.f. Cosmetics

No Budge Brush Trio
4.2 out of 5 stars ; 32 reviews4.2(32)
$9.00
e.l.f. Cosmetics Beautifully Precise Dual-Sided Eyebrow Brush No. 203
Online only
e.l.f. Cosmetics

Beautifully Precise Dual-Sided Eyebrow Brush No. 203
3.9 out of 5 stars ; 52 reviews3.9(52)
$7.00
e.l.f. Cosmetics O FACE Shimmer Balm
2 colors
Online only
e.l.f. Cosmetics

O FACE Shimmer Balm
3.5 out of 5 stars ; 8 reviews3.5(8)
$10.00
e.l.f. Cosmetics Waterproof Eyeliner Pen
Online only
e.l.f. Cosmetics

Waterproof Eyeliner Pen
3.4 out of 5 stars ; 3221 reviews3.4(3221)
$4.00
e.l.f. Cosmetics On Point Brow Kit
e.l.f. Cosmetics

On Point Brow Kit
4.6 out of 5 stars ; 149 reviews4.6(149)
$7.00
e.l.f. Cosmetics Safe Travels Sponge Case
Online only
e.l.f. Cosmetics

Safe Travels Sponge Case
4.8 out of 5 stars ; 19 reviews4.8(19)
$8.00
e.l.f. Cosmetics Precision Liquid Eyeliner
Online only
e.l.f. Cosmetics

Precision Liquid Eyeliner
3.9 out of 5 stars ; 310 reviews3.9(310)
$6.00
e.l.f. Cosmetics Camo Powder Foundation
4 colors
Online only
e.l.f. Cosmetics

Camo Powder Foundation
4 out of 5 stars ; 1093 reviews4(1093)
$11.00 - $12.00