ULTA Beauty Collection

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And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

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Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

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Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

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12 items

Only at Ulta

40 colors

Eyeshadow Singles

$9.00

Only at Ulta

18 colors

Automatic Retractable Eyeliner

$9.50

Only at Ulta

20 colors

Cream Eye Shadow Stick

$10.50

Only at Ulta

18 colors

Gel Eyeliner Pencil

$10.50

Only at Ulta

Cosmetic Pencil Sharpener

$5.00

Only at Ulta

20 colors

Automatic Retractable Lip Liner

$9.50

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ULTA Beauty Collection Face & Body Kabuki Brush 134
Only at Ulta
ULTA Beauty Collection

Face & Body Kabuki Brush 134
4 out of 5 stars ; 7 reviews4(7)
$18.00
ULTA Beauty Collection Large Powder Brush 142
Only at Ulta
ULTA Beauty Collection

Large Powder Brush 142
4.8 out of 5 stars ; 451 reviews4.8(451)
$18.00
ULTA Beauty Collection Blend & Sculpt Blender Trio
Only at Ulta
ULTA Beauty Collection

Blend & Sculpt Blender Trio
3.8 out of 5 stars ; 4 reviews3.8(4)
$12.00
ULTA Beauty Collection Toaster Pastry Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Toaster Pastry Bath Bomb Fizzer
2.3 out of 5 stars ; 3 reviews2.3(3)
$9.00
ULTA Beauty Collection Solar Flare Metallic Liquid Eyeliner
8 colors
Only at Ulta
ULTA Beauty Collection

Solar Flare Metallic Liquid Eyeliner
4.3 out of 5 stars ; 195 reviews4.3(195)
$12.50
ULTA Beauty Collection Gloss Stick Lipstick
6 colors
Only at Ulta
ULTA Beauty Collection

Gloss Stick Lipstick
4.4 out of 5 stars ; 140 reviews4.4(140)
$11.00
ULTA Beauty Collection 500 ct. Cotton Swabs
Only at Ulta
ULTA Beauty Collection

500 ct. Cotton Swabs
4.6 out of 5 stars ; 157 reviews4.6(157)
$3.99
ULTA Beauty Collection Dual Tipped Foam Applicators
2 sizes
Only at Ulta
ULTA Beauty Collection

Dual Tipped Foam Applicators
4.3 out of 5 stars ; 447 reviews4.3(447)
$2.99 - $5.49
ULTA Beauty Collection The Carryall Bag
Only at Ulta
ULTA Beauty Collection

The Carryall Bag
5 out of 5 stars ; 2 reviews5(2)
$30.00
ULTA Beauty Collection Quarter Jaw Manicure Cuticle Nippers
Only at Ulta
ULTA Beauty Collection

Quarter Jaw Manicure Cuticle Nippers
3.5 out of 5 stars ; 107 reviews3.5(107)
$13.50
ULTA Beauty Collection Banana & Aloe Sheet Mask
Only at Ulta
ULTA Beauty Collection

Banana & Aloe Sheet Mask
4.6 out of 5 stars ; 65 reviews4.6(65)
$4.00
ULTA Beauty Collection Lip Lacquer High Shine Liquid Lipstick
7 colors
Only at Ulta
ULTA Beauty Collection

Lip Lacquer High Shine Liquid Lipstick
2.1 out of 5 stars ; 112 reviews2.1(112)
$2.50 - $3.00
ULTA Beauty Collection Tapered Foundation Brush 104
Only at Ulta
ULTA Beauty Collection

Tapered Foundation Brush 104
4.2 out of 5 stars ; 5 reviews4.2(5)
$16.00
ULTA Beauty Collection Probiotic & Yogurt Cream Mask
Only at Ulta
ULTA Beauty Collection

Probiotic & Yogurt Cream Mask
4.5 out of 5 stars ; 47 reviews4.5(47)
$4.00
ULTA Beauty Collection Precision Concealer Brush 118
Only at Ulta
ULTA Beauty Collection

Precision Concealer Brush 118
3 out of 5 stars ; 1 reviews3(1)
$12.00
ULTA Beauty Collection Brow Duet Brow Powder Duo
6 colors
Only at Ulta
ULTA Beauty Collection

Brow Duet Brow Powder Duo
3.8 out of 5 stars ; 32 reviews3.8(32)
$14.00
ULTA Beauty Collection Express Tinted Self Tan Mousse in Ultra Dark
Only at Ulta
ULTA Beauty Collection

Express Tinted Self Tan Mousse in Ultra Dark
3.5 out of 5 stars ; 15 reviews3.5(15)
$15.00
ULTA Beauty Collection Flat Eye Shadow Brush 164
Only at Ulta
ULTA Beauty Collection

Flat Eye Shadow Brush 164
4.5 out of 5 stars ; 2 reviews4.5(2)
$12.00
ULTA Beauty Collection Axolotl Loofah
Only at Ulta
ULTA Beauty Collection

Axolotl Loofah
3.4 out of 5 stars ; 16 reviews3.4(16)
$8.00
ULTA Beauty Collection Angled Eye Liner Brush 174
Only at Ulta
ULTA Beauty Collection

Angled Eye Liner Brush 174
3 out of 5 stars ; 2 reviews3(2)
$10.00
ULTA Beauty Collection Rainbow Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Rainbow Bath Bomb Fizzer
3.5 out of 5 stars ; 49 reviews3.5(49)
$9.00
ULTA Beauty Collection Super Blender Sponge
Only at Ulta
ULTA Beauty Collection

Super Blender Sponge
3.7 out of 5 stars ; 3 reviews3.7(3)
$6.49
ULTA Beauty Collection Manicure 7 Piece Set
Only at Ulta
ULTA Beauty Collection

Manicure 7 Piece Set
4 out of 5 stars ; 116 reviews4(116)
$14.50
ULTA Beauty Collection Pop Star HD Volumizing Mascara
2 colors
Only at Ulta
ULTA Beauty Collection

Pop Star HD Volumizing Mascara
4.2 out of 5 stars ; 195 reviews4.2(195)
$12.00
ULTA Beauty Collection Twist Tint Color Shifting Lip & Cheek Stick
4 colors
Only at Ulta
ULTA Beauty Collection

Twist Tint Color Shifting Lip & Cheek Stick
4.2 out of 5 stars ; 503 reviews4.2(503)
$4.00
ULTA Beauty Collection Back Self Tan Applicator Mitt
Only at Ulta
ULTA Beauty Collection

Back Self Tan Applicator Mitt
3 out of 5 stars ; 7 reviews3(7)
$13.00
ULTA Beauty Collection Skin Clearing Tool Set & Travel Case
Only at Ulta
ULTA Beauty Collection

Skin Clearing Tool Set & Travel Case
4 out of 5 stars ; 2 reviews4(2)
$25.00
ULTA Beauty Collection Flocked Makeup Blender Sponge
Only at Ulta
ULTA Beauty Collection

Flocked Makeup Blender Sponge
3.4 out of 5 stars ; 19 reviews3.4(19)
$6.49
ULTA Beauty Collection 4 ct. Velour & Satin Puffs
Only at Ulta
ULTA Beauty Collection

4 ct. Velour & Satin Puffs
4.4 out of 5 stars ; 280 reviews4.4(280)
$3.99
ULTA Beauty Collection Heart Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Heart Bath Bomb Fizzer
1.8 out of 5 stars ; 11 reviews1.8(11)
$4.00
ULTA Beauty Collection Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow
6 colors
Only at Ulta
ULTA Beauty Collection

Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow
4.4 out of 5 stars ; 186 reviews4.4(186)
$16.00
ULTA Beauty Collection Night Shift Overnight Lip Mask
4 scents
Only at Ulta
New
ULTA Beauty Collection

Night Shift Overnight Lip Mask
4.3 out of 5 stars ; 666 reviews4.3(666)
$12.00
ULTA Beauty Collection Mini Teardrop Blender Sponge Trio
Only at Ulta
ULTA Beauty Collection

Mini Teardrop Blender Sponge Trio
4.4 out of 5 stars ; 391 reviews4.4(391)
$6.49
ULTA Beauty Collection Pink Bubble Spa Headband
Only at Ulta
ULTA Beauty Collection

Pink Bubble Spa Headband
$10.00
ULTA Beauty Collection Longwear Brow Stain Tint
6 colors
Only at Ulta
ULTA Beauty Collection

Longwear Brow Stain Tint
4.3 out of 5 stars ; 225 reviews4.3(225)
$12.00
ULTA Beauty Collection Teddy Bear Spa Headband
Only at Ulta
ULTA Beauty Collection

Teddy Bear Spa Headband
4.5 out of 5 stars ; 6 reviews4.5(6)
$9.00
ULTA Beauty Collection Sun Shield Setting Spray
Only at Ulta
ULTA Beauty Collection

Sun Shield Setting Spray
2.9 out of 5 stars ; 242 reviews2.9(242)
$13.00
ULTA Beauty Collection 12 Pan Eye Shadow Palette Stormy Skies
Only at Ulta
ULTA Beauty Collection

12 Pan Eye Shadow Palette Stormy Skies
4.9 out of 5 stars ; 11 reviews4.9(11)
$20.00
ULTA Beauty Collection Micro Felt Tip Liquid Liner
Only at Ulta
ULTA Beauty Collection

Micro Felt Tip Liquid Liner
3.5 out of 5 stars ; 15 reviews3.5(15)
$12.00
ULTA Beauty Collection Glam Squad Face Palette
3 colors
Only at Ulta
ULTA Beauty Collection

Glam Squad Face Palette
4.6 out of 5 stars ; 161 reviews4.6(161)
$18.00
ULTA Beauty Collection Beauty Besties Beauty Favorites Kit
Only at Ulta
ULTA Beauty Collection

Beauty Besties Beauty Favorites Kit
4.6 out of 5 stars ; 14 reviews4.6(14)
$10.00
ULTA Beauty Collection Dual Ended Max Impact Brush 182
Only at Ulta
ULTA Beauty Collection

Dual Ended Max Impact Brush 182
5 out of 5 stars ; 1 reviews5(1)
$14.00
ULTA Beauty Collection Blending Eye Shadow Brush 166
Only at Ulta
ULTA Beauty Collection

Blending Eye Shadow Brush 166
5 out of 5 stars ; 3 reviews5(3)
$12.00
ULTA Beauty Collection Plumped Up Pout Liquid Lipstick
8 colors
Only at Ulta
ULTA Beauty Collection

Plumped Up Pout Liquid Lipstick
4.2 out of 5 stars ; 451 reviews4.2(451)
sale price %1
list price %1
ULTA Beauty Collection Brush & Sponge Cleanser
Only at Ulta
ULTA Beauty Collection

Brush & Sponge Cleanser
4 out of 5 stars ; 961 reviews4(961)
$11.00
ULTA Beauty Collection Dual Ended Eye Brow Brush 178
Only at Ulta
ULTA Beauty Collection

Dual Ended Eye Brow Brush 178
1.8 out of 5 stars ; 5 reviews1.8(5)
$12.00
ULTA Beauty Collection Tidal Wave Waterproof Mascara
Only at Ulta
ULTA Beauty Collection

Tidal Wave Waterproof Mascara
4.4 out of 5 stars ; 493 reviews4.4(493)
$11.00
ULTA Beauty Collection Lash Placement Tool Eyelash Applicator
Only at Ulta
ULTA Beauty Collection

Lash Placement Tool Eyelash Applicator
5 out of 5 stars ; 1 reviews5(1)
$10.00
ULTA Beauty Collection Glass Balm Illuminating Serum Stick
4 colors
Only at Ulta
ULTA Beauty Collection

Glass Balm Illuminating Serum Stick
4.4 out of 5 stars ; 186 reviews4.4(186)
$14.00
ULTA Beauty Collection Apple Cider Vinegar & Kaolin Clay Mask
Only at Ulta
ULTA Beauty Collection

Apple Cider Vinegar & Kaolin Clay Mask
4.6 out of 5 stars ; 64 reviews4.6(64)
$4.00
ULTA Beauty Collection Pink Exfoliating Shower Gloves
Only at Ulta
ULTA Beauty Collection

Pink Exfoliating Shower Gloves
4.3 out of 5 stars ; 105 reviews4.3(105)
$5.00
ULTA Beauty Collection Sun Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Sun Bath Bomb Fizzer
4 out of 5 stars ; 3 reviews4(3)
$9.00
ULTA Beauty Collection Blender Sponge & Cleanser Set
Only at Ulta
ULTA Beauty Collection

Blender Sponge & Cleanser Set
3 out of 5 stars ; 8 reviews3(8)
$10.00
ULTA Beauty Collection Let's Celebrate Bath Gift Set
Only at Ulta
ULTA Beauty Collection

Let's Celebrate Bath Gift Set
4.5 out of 5 stars ; 10 reviews4.5(10)
$22.00
ULTA Beauty Collection Pink Loofah
Only at Ulta
ULTA Beauty Collection

Pink Loofah
5 out of 5 stars ; 3 reviews5(3)
$3.00
ULTA Beauty Collection Bronzer Brush 146
Only at Ulta
ULTA Beauty Collection

Bronzer Brush 146
4 out of 5 stars ; 4 reviews4(4)
$16.00
ULTA Beauty Collection Longwear Matte Cream Eye Shadow
5 colors
Only at Ulta
ULTA Beauty Collection

Longwear Matte Cream Eye Shadow
4.3 out of 5 stars ; 86 reviews4.3(86)
$12.50
ULTA Beauty Collection Precision Crease Brush 160
Only at Ulta
ULTA Beauty Collection

Precision Crease Brush 160
3.7 out of 5 stars ; 3 reviews3.7(3)
$12.00
ULTA Beauty Collection Tweezer & Travel Case
Only at Ulta
ULTA Beauty Collection

Tweezer & Travel Case
4.1 out of 5 stars ; 19 reviews4.1(19)
$16.00
ULTA Beauty Collection Under Eye Brightener
2 colors
Only at Ulta
ULTA Beauty Collection

Under Eye Brightener
4.2 out of 5 stars ; 451 reviews4.2(451)
$11.00
ULTA Beauty Collection Blush BFF Cream & Powder Duo
5 colors
Only at Ulta
ULTA Beauty Collection

Blush BFF Cream & Powder Duo
4.5 out of 5 stars ; 184 reviews4.5(184)
$16.00
ULTA Beauty Collection Cool & Glow Face Primer
Only at Ulta
ULTA Beauty Collection

Cool & Glow Face Primer
4.6 out of 5 stars ; 20 reviews4.6(20)
$18.00
ULTA Beauty Collection Solar Flare Gel Chrome Eyeshadow
6 colors
Only at Ulta
ULTA Beauty Collection

Solar Flare Gel Chrome Eyeshadow
4.3 out of 5 stars ; 476 reviews4.3(476)
$12.50
ULTA Beauty Collection Longwear Metallic Cream Eye Shadow
4 colors
Only at Ulta
ULTA Beauty Collection

Longwear Metallic Cream Eye Shadow
4.6 out of 5 stars ; 25 reviews4.6(25)
$12.50