e.l.f. Cosmetics

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NEW ARRIVALS

Dropping NEW arrivals on main.

Hard launch with the latest; a glassy highlighter, skinfluenced concealer & a luxe-as-e.l.f. lippie.

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Juicy Lips. Juicy Drama.

Get high-shine, juicy lips with Glow Reviver Lip Oil.

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NEW ARRIVALS

New wins for skin.

Meet the latest lineup of skincare must-haves made for real-life routines.

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We think you'll like

12 items

e.l.f. Cosmetics Power Grip Primer

4.6(19935)

$11.00

e.l.f. Cosmetics Glow Reviver Lip Oil

10 colors

e.l.f. Cosmetics Glow Reviver Lip Oil

4.7(11348)

$9.00

e.l.f. Cosmetics Hydrating Camo Concealer

20 colors

e.l.f. Cosmetics Hydrating Camo Concealer

4.4(8053)

$8.00

e.l.f. Cosmetics Glow Reviver Melting Lip Balm

10 colors

e.l.f. Cosmetics Glow Reviver Melting Lip Balm

4.7(2552)

$9.00

e.l.f. Cosmetics Halo Glow Liquid Filter

15 colors

e.l.f. Cosmetics Halo Glow Liquid Filter

4.5(9909)

$15.00

e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide

4(368)

$11.00

e.l.f. Cosmetics Power Grip Primer
e.l.f. Cosmetics

Power Grip Primer
4.6 out of 5 stars ; 19935 reviews4.6(19935)
$11.00
e.l.f. Cosmetics Glow Reviver Lip Oil
10 colors
e.l.f. Cosmetics

Glow Reviver Lip Oil
4.7 out of 5 stars ; 11348 reviews4.7(11348)
$9.00
e.l.f. Cosmetics Hydrating Camo Concealer
20 colors
e.l.f. Cosmetics

Hydrating Camo Concealer
4.4 out of 5 stars ; 8053 reviews4.4(8053)
$8.00
e.l.f. Cosmetics Glow Reviver Melting Lip Balm
10 colors
e.l.f. Cosmetics

Glow Reviver Melting Lip Balm
4.7 out of 5 stars ; 2552 reviews4.7(2552)
$9.00
e.l.f. Cosmetics Halo Glow Liquid Filter
15 colors
e.l.f. Cosmetics

Halo Glow Liquid Filter
4.5 out of 5 stars ; 9909 reviews4.5(9909)
$15.00
e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide
e.l.f. Cosmetics

Power Grip Primer + 4% Niacinamide
4 out of 5 stars ; 368 reviews4(368)
$11.00
e.l.f. Cosmetics Glow Reviver Slipstick
10 colors
e.l.f. Cosmetics

Glow Reviver Slipstick
4.8 out of 5 stars ; 259 reviews4.8(259)
$10.00
e.l.f. Cosmetics Cream Glide Lip Liner
14 colors
e.l.f. Cosmetics

Cream Glide Lip Liner
4.7 out of 5 stars ; 3533 reviews4.7(3533)
$3.00
e.l.f. Cosmetics Camo Liquid Blush
12 colors
e.l.f. Cosmetics

Camo Liquid Blush
4.7 out of 5 stars ; 8559 reviews4.7(8559)
$8.00
e.l.f. Cosmetics Power Grip Dewy Setting Spray
e.l.f. Cosmetics

Power Grip Dewy Setting Spray
4.6 out of 5 stars ; 11524 reviews4.6(11524)
$11.00
e.l.f. Cosmetics Jumbo Power Grip Primer
e.l.f. Cosmetics

Jumbo Power Grip Primer
4.6 out of 5 stars ; 12056 reviews4.6(12056)
$25.00
e.l.f. Cosmetics Glow Reviver Plumping Lip Oil
8 colors
e.l.f. Cosmetics

Glow Reviver Plumping Lip Oil
4.4 out of 5 stars ; 207 reviews4.4(207)
$9.00
e.l.f. Cosmetics Sheer For It Blush Lip + Cheek Tint
5 colors
e.l.f. Cosmetics

Sheer For It Blush Lip + Cheek Tint
4.5 out of 5 stars ; 6120 reviews4.5(6120)
$6.00
e.l.f. Cosmetics Halo Glow Silky Powder Highlighter
5 colors
e.l.f. Cosmetics

Halo Glow Silky Powder Highlighter
4.6 out of 5 stars ; 296 reviews4.6(296)
$9.00
e.l.f. Cosmetics Halo Glow Skin Tint Mineral SPF 50
18 colors
e.l.f. Cosmetics

Halo Glow Skin Tint Mineral SPF 50
4.4 out of 5 stars ; 4942 reviews4.4(4942)
$18.00
e.l.f. Cosmetics Stay All Night Micro-Fine Setting Mist
e.l.f. Cosmetics

Stay All Night Micro-Fine Setting Mist
3.9 out of 5 stars ; 361 reviews3.9(361)
$11.00
e.l.f. Cosmetics Squeeze Me More Lip Balm Duo
3 colors
e.l.f. Cosmetics

Squeeze Me More Lip Balm Duo
4.5 out of 5 stars ; 353 reviews4.5(353)
$9.00
e.l.f. Cosmetics Soft Glam Satin Foundation
36 colors
Online only
e.l.f. Cosmetics

Soft Glam Satin Foundation
3.9 out of 5 stars ; 186 reviews3.9(186)
$9.00
e.l.f. Cosmetics Holy Hydration! Thirst Burst Drops Dewy + Brightening
e.l.f. Cosmetics

Holy Hydration! Thirst Burst Drops Dewy + Brightening
4.7 out of 5 stars ; 2565 reviews4.7(2565)
$13.00
e.l.f. Cosmetics Squeeze Me Lip Balm
6 colors
e.l.f. Cosmetics

Squeeze Me Lip Balm
4.5 out of 5 stars ; 2746 reviews4.5(2746)
$5.00
e.l.f. Cosmetics Halo Glow Powder Filter Pressed Powder
12 colors
e.l.f. Cosmetics

Halo Glow Powder Filter Pressed Powder
4.4 out of 5 stars ; 5415 reviews4.4(5415)
$15.00
e.l.f. Cosmetics Camo Liquid Bronzer & Contour
13 colors
e.l.f. Cosmetics

Camo Liquid Bronzer & Contour
4.6 out of 5 stars ; 2978 reviews4.6(2978)
$8.00
e.l.f. Cosmetics Power Grip Matte Primer
2 sizes
e.l.f. Cosmetics

Power Grip Matte Primer
4.6 out of 5 stars ; 19935 reviews4.6(19935)
$7.00 - $11.00
e.l.f. Cosmetics Brow Laminating Gel
e.l.f. Cosmetics

Brow Laminating Gel
4.6 out of 5 stars ; 12056 reviews4.6(12056)
$9.00
e.l.f. Cosmetics Soft Glam Satin Concealer
36 colors
e.l.f. Cosmetics

Soft Glam Satin Concealer
4.6 out of 5 stars ; 482 reviews4.6(482)
$5.00
e.l.f. Cosmetics Glow Reviver Lip Oil Glimmer
8 colors
e.l.f. Cosmetics

Glow Reviver Lip Oil Glimmer
4.7 out of 5 stars ; 4262 reviews4.7(4262)
$9.00
e.l.f. Cosmetics Halo Glow Contour Beauty Wand
5 colors
e.l.f. Cosmetics

Halo Glow Contour Beauty Wand
4.4 out of 5 stars ; 2927 reviews4.4(2927)
$10.00
e.l.f. Cosmetics Wow Brow Gel
4 colors
e.l.f. Cosmetics

Wow Brow Gel
4.5 out of 5 stars ; 532 reviews4.5(532)
$6.00
e.l.f. Cosmetics Instant Lift Brow Pencil
5 colors
e.l.f. Cosmetics

Instant Lift Brow Pencil
4.6 out of 5 stars ; 11320 reviews4.6(11320)
$4.00
e.l.f. Cosmetics Holy Hydration! Makeup Melting Cleansing Balm
2 sizes
e.l.f. Cosmetics

Holy Hydration! Makeup Melting Cleansing Balm
4.7 out of 5 stars ; 13038 reviews4.7(13038)
$12.00 - $20.00
e.l.f. Cosmetics Lash XTNDR Mascara
3 colors
e.l.f. Cosmetics

Lash XTNDR Mascara
4 out of 5 stars ; 239 reviews4(239)
$8.00
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
26 colors
Only at Ulta
e.l.f. Cosmetics

Camo Hydrating CC Cream SPF 30
4.3 out of 5 stars ; 2215 reviews4.3(2215)
$16.00
e.l.f. Cosmetics 16HR Camo Concealer
20 colors
Online only
e.l.f. Cosmetics

16HR Camo Concealer
4.2 out of 5 stars ; 5645 reviews4.2(5645)
$8.00
e.l.f. Cosmetics Halo Glow Setting Powder
3 colors
e.l.f. Cosmetics

Halo Glow Setting Powder
4.6 out of 5 stars ; 1959 reviews4.6(1959)
$9.00
e.l.f. Cosmetics High Definition Powder
2 colors
e.l.f. Cosmetics

High Definition Powder
4.2 out of 5 stars ; 2346 reviews4.2(2346)
$7.00
e.l.f. Cosmetics Micro-Fine Brow Pencil
8 colors
e.l.f. Cosmetics

Micro-Fine Brow Pencil
3.7 out of 5 stars ; 6 reviews3.7(6)
$8.00
e.l.f. Cosmetics Instant Lift Waterproof Brow Pencil
4 colors
Online only
e.l.f. Cosmetics

Instant Lift Waterproof Brow Pencil
4.6 out of 5 stars ; 11320 reviews4.6(11320)
$5.00
e.l.f. Cosmetics Brow Lift
e.l.f. Cosmetics

Brow Lift
3.7 out of 5 stars ; 447 reviews3.7(447)
$7.00
e.l.f. Cosmetics Liquid Poreless Putty Primer
e.l.f. Cosmetics

Liquid Poreless Putty Primer
4.6 out of 5 stars ; 6141 reviews4.6(6141)
$11.00
e.l.f. Cosmetics Glossy Lip Stain
10 colors
e.l.f. Cosmetics

Glossy Lip Stain
4.2 out of 5 stars ; 3758 reviews4.2(3758)
$7.00
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette
6 colors
e.l.f. Cosmetics

Perfect 10 Eyeshadow Palette
4.5 out of 5 stars ; 256 reviews4.5(256)
$11.00
e.l.f. Cosmetics Bright Icon Vitamin C + E + Ferulic Serum
e.l.f. Cosmetics

Bright Icon Vitamin C + E + Ferulic Serum
4.4 out of 5 stars ; 2024 reviews4.4(2024)
$17.00
e.l.f. Cosmetics Bronzing Drops
4 colors
e.l.f. Cosmetics

Bronzing Drops
4.5 out of 5 stars ; 3988 reviews4.5(3988)
$13.00
e.l.f. Cosmetics Pro Eyelash Curler
e.l.f. Cosmetics

Pro Eyelash Curler
3.5 out of 5 stars ; 533 reviews3.5(533)
$6.00
e.l.f. Cosmetics Suntouchable Whoa Glow Broad Spectrum SPF 30 Sunscreen
3 colors
e.l.f. Cosmetics

Suntouchable Whoa Glow Broad Spectrum SPF 30 Sunscreen
4.4 out of 5 stars ; 3964 reviews4.4(3964)
$15.00
e.l.f. Cosmetics Camo Color Corrector
5 colors
e.l.f. Cosmetics

Camo Color Corrector
4 out of 5 stars ; 211 reviews4(211)
$5.00
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara
3 colors
e.l.f. Cosmetics

Lash 'N Roll Curling & Lifting Mascara
4.7 out of 5 stars ; 1873 reviews4.7(1873)
$7.00
e.l.f. Cosmetics Clear Brow & Lash Mascara
e.l.f. Cosmetics

Clear Brow & Lash Mascara
4 out of 5 stars ; 880 reviews4(880)
$4.00
e.l.f. Cosmetics Halo Glow Blush Beauty Wand
6 colors
e.l.f. Cosmetics

Halo Glow Blush Beauty Wand
4.5 out of 5 stars ; 5604 reviews4.5(5604)
$10.00
e.l.f. Cosmetics No Budge Retractable Eyeliner
5 colors
e.l.f. Cosmetics

No Budge Retractable Eyeliner
3.9 out of 5 stars ; 611 reviews3.9(611)
$6.00
e.l.f. Cosmetics Primer-Infused Matte Blush
2 colors
e.l.f. Cosmetics

Primer-Infused Matte Blush
4.4 out of 5 stars ; 173 reviews4.4(173)
$8.00
e.l.f. Cosmetics Holy Hydration! Daily Moisturizer
e.l.f. Cosmetics

Holy Hydration! Daily Moisturizer
4 out of 5 stars ; 329 reviews4(329)
$9.00
e.l.f. Cosmetics Bite Size Eyeshadow Palette
7 colors
Online only
e.l.f. Cosmetics

Bite Size Eyeshadow Palette
4.6 out of 5 stars ; 2951 reviews4.6(2951)
$4.00
e.l.f. Cosmetics Ultimate Blending Brush
e.l.f. Cosmetics

Ultimate Blending Brush
4.7 out of 5 stars ; 3609 reviews4.7(3609)
$8.00
e.l.f. Cosmetics Liquid Bronzer & Contour Duo Brush
e.l.f. Cosmetics

Liquid Bronzer & Contour Duo Brush
4.8 out of 5 stars ; 2657 reviews4.8(2657)
$10.00
e.l.f. Cosmetics Makeup Mist & Set
2 sizes
e.l.f. Cosmetics

Makeup Mist & Set
4 out of 5 stars ; 1830 reviews4(1830)
$7.00 - $9.00
e.l.f. Cosmetics Smoky Eye Brush Kit
e.l.f. Cosmetics

Smoky Eye Brush Kit
4.6 out of 5 stars ; 78 reviews4.6(78)
$13.00
e.l.f. Cosmetics Ultra Precise Brow Pencil
4 colors
e.l.f. Cosmetics

Ultra Precise Brow Pencil
4.3 out of 5 stars ; 251 reviews4.3(251)
$7.00
e.l.f. Cosmetics Cream & Powder Face Brush
e.l.f. Cosmetics

Cream & Powder Face Brush
4.8 out of 5 stars ; 183 reviews4.8(183)
$9.00
e.l.f. Cosmetics Clear Brow & Lash Mascara Set
e.l.f. Cosmetics

Clear Brow & Lash Mascara Set
4.3 out of 5 stars ; 213 reviews4.3(213)
$6.00
e.l.f. Cosmetics Total Face Sponge Duo
e.l.f. Cosmetics

Total Face Sponge Duo
4.2 out of 5 stars ; 191 reviews4.2(191)
$11.00
e.l.f. Cosmetics Camo CC Cream
15 colors
e.l.f. Cosmetics

Camo CC Cream
4.1 out of 5 stars ; 7979 reviews4.1(7979)
$16.00
e.l.f. Cosmetics H2O Proof Eyeliner Pen
2 colors
e.l.f. Cosmetics

H2O Proof Eyeliner Pen
4.1 out of 5 stars ; 140 reviews4.1(140)
$8.00
e.l.f. Cosmetics Smoky Kohl Eyeliner
12 colors
e.l.f. Cosmetics

Smoky Kohl Eyeliner
4.4 out of 5 stars ; 4765 reviews4.4(4765)
$4.00