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Too Faced Born This Way Soft Matte Foundation   #1
Too Faced Born This Way Soft Matte Foundation   #1

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Too Faced Born This Way Soft Matte Foundation  

$46.00

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    Size:1.0 oz

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    Details

    Benefits

    • New & improved formula in a lightweight tube
    • Weightless 24-hour wear
    • Medium-to-full buildable coverage
    • Immediate & all-day oil control
    • Color-true formula
    • Non-drying + provides 12 hours of moisture
    • 24-Hour non-creasing + non-caking
    • Decreases appearance of pores

    Features

    • Delivers a balanced, blurred, soft matte finish
    • Helps smooth skin's appearance for 24 hours
    • Waterproof, sweat & humidity resistant
    • Non-comedogenic
    • Cruelty free + vegan

    Formulated Without

    • Gluten
    • Mineral Oil
    • Parabens

    Item 2627315

    How To Use

    Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.

    Ingredients

    Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

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    Born This Way Soft Matte Foundation  

    Color:
    Spiced Rum
    $46.00

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    Review Snapshot

    by PowerReviews

    1774 ReviewsWrite a Review
    91%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    Cons
    No Cons
    Eye Color
    Skin Tone
    Skin Type
    Most Helpful Positive Review
    Great as my first try.

    The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...

    Versus
    Most Helpful Critical Review
    Mixed Feelings

    I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...

    1774 results

    Not for me

    Submitted 2 days ago

    By Gaby

    From USA

    Skin Tone Light

    Skin Type Combination

    Eye Color Brown

    Verified Reviewer

    Reviewed at

    Too Faced US

    [I received this product in exchange for my honest review] I really wanted to love the Too Faced Born This Way Soft Matte Foundation, but honestly… it ended up being just okay for me. The shade match was actually pretty spot-on, and I liked how lightweight it felt at first, but the matte finish just didn't vibe with my skin at all.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    TERRIBLE FORMULA CHANGE

    Submitted 3 days ago

    By Loyal and disappointed customer

    From Newport Beach

    Skin Tone Fair

    Skin Type Normal

    Eye Color Brown

    Verified Reviewer

    Reviewed at

    Too Faced US

    Change the formula back!! The matte version in the glass bottle was perfect and my go to foundation for everything. It's so disappointing it's in a tube now and the foundation is completely different. It doesn't go on as smooth, it's thick and cakey, and it doesn't wear well. Don't mess with a good thing. I see many other loyal customers have the same complaints.

    Was this review helpful to you?
    Horrid

    Submitted 5 days ago

    By Julez

    From Key largo

    The original tf was my goly grail. My skin is oily, sensitive, and this is the ONLY product that worked for me, flawlessly. Light, beautiful, didnt mess my skin up, held up in the fl keys heat! All around wonderous. Of course- its changed and its TERRIBLE. This is like the nyx blur tint. This is NOT the original too faced gorgeous foundation in a beautiful package. Save your money. Too faced- we want the OG back. If its not broken, dont fix it.

    Was this review helpful to you?
    Logged in just to give my 2 cents

    Submitted 9 days ago

    By Carrie

    From Orange County

    I received a generous sample of this. I have oily skin. This foundation was just awful. I had to wash my face and use my normal foundation. It settled in my pores and gave that polka dot look. Looked cakey and gross.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    24 hour discontinue was wayyyyy better!

    Submitted 18 days ago

    By tina2run

    From US

    Skin Tone Medium

    Skin Type Combination

    Eye Color Green

    Verified Reviewer

    Reviewed at

    Too Faced US

    This foundation won't give you near the coverage. The tube is unattractive as well. I have tried a ton of foundations for matte style and non are better. Please bring back the one that is the best. I feel the new one must be made so much cheaper taking coverage and a pretty bottle away.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?