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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
The Too Faced Born This Way Soft Matte Foundation is a new & improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control & 24-hour undetectable coverage.
Benefits
- New & improved formula in a lightweight tube
- Weightless 24-hour wear
- Medium-to-full buildable coverage
- Immediate & all-day oil control
- Color-true formula
- Non-drying + provides 12 hours of moisture
- 24-Hour non-creasing + non-caking
- Decreases appearance of pores
Features
- Delivers a balanced, blurred, soft matte finish
- Helps smooth skin's appearance for 24 hours
- Waterproof, sweat & humidity resistant
- Non-comedogenic
- Cruelty free + vegan
Formulated Without
- Gluten
- Mineral Oil
- Parabens
Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.
Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Free Max Plump deluxe with $35 Too Faced purchase (valid thru 2/1/25 or while quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
- 770Brown
- 254Blue
- 148Hazel
- 135Green
- 21Grey
Skin Tone
- 458Medium
- 456Light
- 198Fair
- 102Olive
- 76Deep
Skin Type
- 774Combination
- 168Normal
- 166Oily
- 158Dry
- 50Sensitive
Most Helpful Positive Review
Great as my first try.
The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...
Most Helpful Critical Review
Mixed Feelings
I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...
1708 results
Amazing base!!!
Skin Tone Medium
Skin Type Normal
Verified Reviewer
Reviewed at
Too Faced Born This Way Soft Matte Foundation offers a flawless, natural finish with a comfortable, matte texture that lasts all day. The buildable coverage effortlessly evens out skin tone and hides imperfections without feeling heavy.
Doesn't Even Deserve A Singular Star
Skin Tone Fair
Skin Type Combination
Eye Color Brown
Verified Reviewer
Reviewed at
The shades are "off" and the color oxidizes. The coverage looks heavy and cakes. No shine control. After an hour, the coverage wears off. Why the Healthy Glow foundation was discontinued, I cannot imagine. Moving on to a different line of products
Must have
Skin Tone Light
Skin Type Normal
Eye Color Blue
Verified Reviewer
Reviewed at
I absolutely love this for my contour it give the whole snatched vibe to full effect it's in such perfect on the go package to so you can take it with you on that vacation I absolutely recommend.
Don't like new products
Skin Tone Medium
Skin Type Normal
Eye Color Brown
Verified Reviewer
Reviewed at
I've just discovered the 24 hour matte foundation last year and it works wonders. As soon as I got comfortable with the product with numerous compliments on my foundation, it became discontinued. I really hate the new line. It gets all over everything and it's oily. I guess I will have to find another brand because I cannot find that product anywhere.
Love this
Skin Tone Light
Skin Type Combination
Eye Color Blue
Verified Reviewer
Reviewed at
I absolutely love this product. It's the first time ever using it and I'm obsessed. It doesn't leave me looking cakey or feeling dried out. If match's my tone perfectly. I will absolutely be buying in the near future.