Tab through the images or use the previous or next buttons to navigate each product image
Too Faced Born This Way Soft Matte Foundation
Earn points on this purchase.
Highlights
Summary
The Too Faced Born This Way Soft Matte Foundation is a new & improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control & 24-hour undetectable coverage.
Benefits
- New & improved formula in a lightweight tube
- Weightless 24-hour wear
- Medium-to-full buildable coverage
- Immediate & all-day oil control
- Color-true formula
- Non-drying + provides 12 hours of moisture
- 24-Hour non-creasing + non-caking
- Decreases appearance of pores
Features
- Delivers a balanced, blurred, soft matte finish
- Helps smooth skin's appearance for 24 hours
- Waterproof, sweat & humidity resistant
- Non-comedogenic
- Cruelty free + vegan
Formulated Without
- Gluten
- Mineral Oil
- Parabens
Item 2627302
Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.
Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
Great as my first try.
The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...
Most Helpful Critical Review
Mixed Feelings
I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...
1765 results
Bring back the old formula!
Verified Reviewer
Reviewed at
You see plenty of reviews this new formula is not it. No matter how its applied or set or primed. Just bring it back with the glass bottle aswell. Ain't nobody tell you to change it.
Eh
Verified Reviewer
Reviewed at
This product was okay to use. It did the job but honestly I think you can get the same result with cheaper drug store makeup. The coverage I'd say was medium and the packaging was nice.
great matte foundation
Skin Tone Light
Skin Type Dry
Eye Color Brown
Verified Reviewer
Reviewed at
[I received this product in exchange for my honest review] Great matte foundation for oily skin gals. My skin personally is very dry so I would not recommend if you have naturally dry skin. Blended out pretty as well.
Good!
Skin Tone Light
Skin Type Combination
Eye Color Brown
Verified Reviewer
Reviewed at
This is a decent foundation! I use it mainly for bronzing/contour and it blends out really well. It has a nice finish, not cakey at all. The tube pump isn't my favorite, as I imagine it would be hard to get product out of if it's running low. But the foundation itself is great!
Lovely product
Skin Tone Olive
Skin Type Combination
Eye Color Hazel
Verified Reviewer
Reviewed at
[I received this product in exchange for my honest review] It blended so smoothly, its a perfect shade the coverage is amazing the texture is perfect and the finish is so smooth I can't believe I've never had this before I'll buy it again