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Too Faced Born This Way Soft Matte Foundation   #1
Too Faced Born This Way Soft Matte Foundation   #1

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Too Faced Born This Way Soft Matte Foundation  

$46.00

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    Size:1.0 oz

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    Details

    Benefits

    • New & improved formula in a lightweight tube
    • Weightless 24-hour wear
    • Medium-to-full buildable coverage
    • Immediate & all-day oil control
    • Color-true formula
    • Non-drying + provides 12 hours of moisture
    • 24-Hour non-creasing + non-caking
    • Decreases appearance of pores

    Features

    • Delivers a balanced, blurred, soft matte finish
    • Helps smooth skin's appearance for 24 hours
    • Waterproof, sweat & humidity resistant
    • Non-comedogenic
    • Cruelty free + vegan

    Formulated Without

    • Gluten
    • Mineral Oil
    • Parabens

    Item 2627303

    How To Use

    Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.

    Ingredients

    Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    Frequently bought together

    3 items

    Current Product

    Too Faced

    Born This Way Soft Matte Foundation  

    Color
    Light Beige
    $46.00
    Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Color
    Light Beige
    $36.00
    Too Faced

    Born This Way Soft Blur Flexible Finish Setting Powder

    Color
    Medium
    $40.00

    Make it a routine

    Add these personalized recommendations to complete your beauty routine.

    Step 1

    e.l.f. Cosmetics

    Power Grip Primer

    $11.00

    Step 2

    Current Product

    Too Faced

    Born This Way Soft Matte Foundation  

    Color:
    Light Beige
    $46.00

    Step 3

    Sweet & Shimmer

    Makeup Sponge Duo

    $0.99

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    Review Snapshot

    by PowerReviews

    1780 ReviewsWrite a Review
    90%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    Cons
    No Cons
    Eye Color
    Skin Tone
    Skin Type
    Most Helpful Positive Review
    Great as my first try.

    The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...

    Versus
    Most Helpful Critical Review
    Mixed Feelings

    I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...

    1780 results

    thick to spread

    Submitted 8 days ago

    By nurse12

    From united states

    Skin Tone Medium

    Skin Type Dry

    Eye Color Brown

    Verified Reviewer

    Reviewed at

    Too Faced US

    [I received this product in exchange for my honest review] foundation was too thick for my liking. the color was a little too dark for me, i thought it would cover better when i am tan in the summer time. I would try a lighter shade

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    So sad

    Submitted 18 days ago

    By Mari

    From San Francisco

    I just ran out of the old formula and decided to try this new one and i was so disappointed. The old formula was my hoky grail, it looked flawless EVERY time. This new one dries so fast, its hard to blend, and emphasizes my pores like crazy. Why change something that wasnt broken :( now i have to return and find something else.

    Was this review helpful to you?
    Bring Back The Original Matte foundation

    Submitted 21 days ago

    By B

    From Tampa, FL

    This new formulation is sticky, and not as seamless and waterproof, as the orginal matte foubdation they came out with and discontinued.

    Was this review helpful to you?
    I will be buying again

    Submitted 24 days ago

    By Sonya

    From FL

    I love this product

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Worth the purchase!

    Submitted 1 month ago

    By Lucystarfire

    From Chicago, IL

    For context, I have oily skin, acne prone/hormonal acne, and sensitive skin. I've tried thousands of foundations that get me oily even within 1 hr of application. Yes, I do a good skin care routine and get a decent primer. But even then it does not work. This foundation on the other hand stays matte for a good couple of hours before needing a touch up. This product is VERY lightweight which is perfect because I don't like heavy feeling foundations. For being a matte product it doesn't crack or get blotchy either. A little goes a long way with this but you can build it if that's your preference. It's not budget friendly, but worth the investment! I can compare this to Estee Lauder's iconic double stay foundation, but this is not as heavy or as orange as their product.

    Was this review helpful to you?