Tab through the images or use the previous or next buttons to navigate each product image
Too Faced Born This Way Soft Matte Foundation
Offers
(2)
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Yay! You're earning points!
Highlights
Summary
The Too Faced Born This Way Soft Matte Foundation is a new & improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control & 24-hour undetectable coverage.
Benefits
- New & improved formula in a lightweight tube
- Weightless 24-hour wear
- Medium-to-full buildable coverage
- Immediate & all-day oil control
- Color-true formula
- Non-drying + provides 12 hours of moisture
- 24-Hour non-creasing + non-caking
- Decreases appearance of pores
Features
- Delivers a balanced, blurred, soft matte finish
- Helps smooth skin's appearance for 24 hours
- Waterproof, sweat & humidity resistant
- Non-comedogenic
- Cruelty free + vegan
Formulated Without
- Gluten
- Mineral Oil
- Parabens
Item 2627296
Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.
Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
Great as my first try.
The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...
Most Helpful Critical Review
Mixed Feelings
I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...
1782 results
Eh
I have combo skin, so hearing this has hyaluronic acid and oil control seemed good. And I wanted to like it, but it was clinging to dry patches and acne within a few hours. Coverage is ok. Prob good for others, just not for me 💔 pic is tragic

wanted to like
seen some good reviews about this. i have combo skin and thought id try it but after a few hours, was very dry and was patchy on all acne and other dry areas of my face. probably good for oilier skin. doesnt cover redness very well either but that wasnt advertised
thick to spread
Skin Tone Medium
Skin Type Dry
Eye Color Brown
Verified Reviewer
Reviewed at

[I received this product in exchange for my honest review] foundation was too thick for my liking. the color was a little too dark for me, i thought it would cover better when i am tan in the summer time. I would try a lighter shade
So sad
I just ran out of the old formula and decided to try this new one and i was so disappointed. The old formula was my hoky grail, it looked flawless EVERY time. This new one dries so fast, its hard to blend, and emphasizes my pores like crazy. Why change something that wasnt broken :( now i have to return and find something else.
Bring Back The Original Matte foundation
This new formulation is sticky, and not as seamless and waterproof, as the orginal matte foubdation they came out with and discontinued.