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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
The Too Faced Born This Way Soft Matte Foundation is a new & improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control & 24-hour undetectable coverage.
Benefits
- New & improved formula in a lightweight tube
- Weightless 24-hour wear
- Medium-to-full buildable coverage
- Immediate & all-day oil control
- Color-true formula
- Non-drying + provides 12 hours of moisture
- 24-Hour non-creasing + non-caking
- Decreases appearance of pores
Features
- Delivers a balanced, blurred, soft matte finish
- Helps smooth skin's appearance for 24 hours
- Waterproof, sweat & humidity resistant
- Non-comedogenic
- Cruelty free + vegan
Formulated Without
- Gluten
- Mineral Oil
- Parabens
Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.
Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].
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Free gift with purchase
Free gift with purchase
Online Only Free 2 Piece Gift with $40 Too Faced purchase (valid thru 3/1/25 or while quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
- 771Brown
- 255Blue
- 149Hazel
- 135Green
- 21Grey
Skin Tone
- 459Medium
- 458Light
- 198Fair
- 102Olive
- 76Deep
Skin Type
- 774Combination
- 169Normal
- 167Oily
- 159Dry
- 50Sensitive
Most Helpful Positive Review
Great as my first try.
The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...
Most Helpful Critical Review
Mixed Feelings
I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...
1724 results
Loved the original matte. Returned this
I wore the original matte formula for years. So disappointed it was discontinued but gave this a shot and ended up returning after giving it a few tries. Used different primers, setting sprays, even moisturizers. Really wanted to love it.
PLEASE GO BACK TO THE OLD FORMULA
Skin Tone Light
Skin Type Dry
Eye Color Hazel
Verified Reviewer
Reviewed at
This new and the old version are like night and day. People would never think I had on makeup with the old one. I actually had someone tell me my skin looked so perfect but it was "undetectable." I'm so so so so devastated that they changed it. This was my replacement to the original makeup forever hd foundation and now it's gone. Luckily I stocked up but please GO BACK!!!!!!! The old formula was far superior. This one is so drying.
Decent coverage
Verified Reviewer
Reviewed at
This foundation from Too Faced was very full coverage. It unfortunately was not my correct shade but it seemed like a good formula all in all. I'd rec
Formula has definitely changed
Skin Tone Medium
Skin Type Oily
Eye Color Brown
Verified Reviewer
Reviewed at
I've worn this foundation for years. This new formula is awful. Shades are not the same. It does not stay 12 hours. By the end of a 6 hour work day it has slide off almost completely. I used to be able to rock the old formula all day and night. Now I'm lucky it last till dinner.
My new hyperfixation foundation
I bought this thinking I'd be underwhelmed, but it blends like a dream. I struggle with combo skin but more on the oily side and this was great. I was worried about the shade match but it did oxidize about a half shade which ended up being perfect for me. 10/10 recommend.