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Too Faced Born This Way Soft Matte Foundation   #1
Too Faced Born This Way Soft Matte Foundation   #1

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Too Faced Born This Way Soft Matte Foundation  

Item 2627313

$46.00
    • Snow Born This Way Soft Matte Foundation  
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    • Almond Born This Way Soft Matte Foundation  
    • Seashell Born This Way Soft Matte Foundation  
    • Pearl Born This Way Soft Matte Foundation  
    • Porcelain Born This Way Soft Matte Foundation  
    • Vanilla Born This Way Soft Matte Foundation  
    • Nude Born This Way Soft Matte Foundation  
    • Warm Nude Born This Way Soft Matte Foundation  
    • Golden Beige Born This Way Soft Matte Foundation  
    • Light Beige Born This Way Soft Matte Foundation  
    • Natural Beige Born This Way Soft Matte Foundation  
    • Warm Beige Born This Way Soft Matte Foundation  
    • Sand Born This Way Soft Matte Foundation  
    • Praline Born This Way Soft Matte Foundation  
    • Honey Born This Way Soft Matte Foundation  
    • Caramel Born This Way Soft Matte Foundation  
    • Mocha Born This Way Soft Matte Foundation  
    • Butter Pecan Born This Way Soft Matte Foundation  
    • Maple Born This Way Soft Matte Foundation  
    • Chestnut Born This Way Soft Matte Foundation  
    • Chai Born This Way Soft Matte Foundation  
    • Spiced Rum Born This Way Soft Matte Foundation  
    • Hazelnut Born This Way Soft Matte Foundation  
    • Tiramisu Born This Way Soft Matte Foundation  
    • Cocoa Born This Way Soft Matte Foundation  
    • Sable Born This Way Soft Matte Foundation  
    • Truffle Born This Way Soft Matte Foundation  
    • Ganache Born This Way Soft Matte Foundation  
    Size:1.0 oz
    • Available to ship
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    Summary

    Conscious Beauty at Ulta Beauty™

    • Cruelty Free

    The Too Faced Born This Way Soft Matte Foundation is a new & improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control & 24-hour undetectable coverage.

    Details

    Benefits

    • New & improved formula in a lightweight tube
    • Weightless 24-hour wear
    • Medium-to-full buildable coverage
    • Immediate & all-day oil control
    • Color-true formula
    • Non-drying + provides 12 hours of moisture
    • 24-Hour non-creasing + non-caking
    • Decreases appearance of pores

    Features

    • Delivers a balanced, blurred, soft matte finish
    • Helps smooth skin's appearance for 24 hours
    • Waterproof, sweat & humidity resistant
    • Non-comedogenic
    • Cruelty free + vegan

    Formulated Without

    • Gluten
    • Mineral Oil
    • Parabens

    How To Use

    Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.

    Ingredients

    Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    Frequently Bought Together

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    Review Snapshot

    by PowerReviews

    1744 ReviewsWrite a Review
    91%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    1075Matte Finish
    601All Day Coverage
    536Weightless and Comfortable
    504Combination Skin
    475Natural Finish
    Cons
    No Cons
    Eye Color
    780Brown
    257Blue
    152Hazel
    135Green
    21Grey
    Skin Tone
    463Light
    463Medium
    199Fair
    103Olive
    79Deep
    Skin Type
    784Combination
    171Normal
    167Oily
    160Dry
    51Sensitive
    Most Helpful Positive Review
    Great as my first try.

    The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...

    Versus
    Most Helpful Critical Review
    Mixed Feelings

    I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...

    1744 results

    Amazing foundation

    Submitted 2 days ago

    By Brit

    From United states

    Skin Tone Medium

    Skin Type Combination

    Eye Color Brown

    Verified Reviewer

    Reviewed at

    Too Faced US

    [I received this product in exchange for my honest review] This is amazing foundation! Easy to apply and it melts in my skin fast! The coverage is medium coverage which is great! And it leaves the skin flawless! I loved the finish of the foundation on my. Blends very well. And they have a great shade range of foundations.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Great product

    Submitted 7 days ago

    By Grachel17

    From United States

    Skin Tone Light

    Skin Type Combination

    Eye Color Hazel

    Verified Reviewer

    Reviewed at

    Too Faced US

    This has a Great coverage with a good finish and is also very easy to blend and build on, packaging was normal and product did not have a scent. I love it

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    I'm very disappointed

    Submitted 13 days ago

    By WinterSolace

    From United States

    Skin Tone Deep

    Skin Type Dry

    Eye Color Brown

    Verified Reviewer

    Reviewed at

    Too Faced US

    In all honesty I'm disappointed. One reason people love this brand is due to the packaging however, they seem to have cheapened out choose a new packaging which I personally don't like. Another issue I have is the color I choose which was Cocoa was described as a neutral tone but it showed up very orange on my skin and I'm disappointed. I will say the finish is nice but it's a shame I couldn't use it.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    GO BACK TO OLD FORMULA

    Submitted 13 days ago

    By Joy2theWorld

    From United States

    Skin Tone Deep

    Skin Type Sensitive

    Eye Color Brown

    Verified Reviewer

    Reviewed at

    Too Faced US

    I am so sad of the new change. The old formula was PERFECTION. The finish, the color, the feel.. EVERYTHING! I never broke out with the old formula. Please switch it back, there was no need to change!

    User submitted media

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    Not the same

    Submitted 22 days ago

    By Brittany217

    From United States

    Skin Tone Medium

    Skin Type Combination

    Eye Color Blue

    Verified Reviewer

    Reviewed at

    Too Faced US

    This was my go-to foundation. I'm not sure what has changed, but it is NOT the same. I am oily after wearing it all day and never had this problem before. It also separates and just doesn't wear the same. I'm so sad. Please bring the old formula back!!!

    Was this review helpful to you?