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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
The Too Faced Born This Way Soft Matte Foundation is a new & improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control & 24-hour undetectable coverage.
Benefits
- New & improved formula in a lightweight tube
- Weightless 24-hour wear
- Medium-to-full buildable coverage
- Immediate & all-day oil control
- Color-true formula
- Non-drying + provides 12 hours of moisture
- 24-Hour non-creasing + non-caking
- Decreases appearance of pores
Features
- Delivers a balanced, blurred, soft matte finish
- Helps smooth skin's appearance for 24 hours
- Waterproof, sweat & humidity resistant
- Non-comedogenic
- Cruelty free + vegan
Formulated Without
- Gluten
- Mineral Oil
- Parabens
Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.
Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
- 780Brown
- 257Blue
- 152Hazel
- 135Green
- 21Grey
Skin Tone
- 463Light
- 463Medium
- 199Fair
- 103Olive
- 79Deep
Skin Type
- 784Combination
- 171Normal
- 167Oily
- 160Dry
- 51Sensitive
Most Helpful Positive Review
Great as my first try.
The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...
Most Helpful Critical Review
Mixed Feelings
I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...
1744 results
Amazing foundation
Skin Tone Medium
Skin Type Combination
Eye Color Brown
Verified Reviewer
Reviewed at
[I received this product in exchange for my honest review] This is amazing foundation! Easy to apply and it melts in my skin fast! The coverage is medium coverage which is great! And it leaves the skin flawless! I loved the finish of the foundation on my. Blends very well. And they have a great shade range of foundations.
Great product
Skin Tone Light
Skin Type Combination
Eye Color Hazel
Verified Reviewer
Reviewed at
This has a Great coverage with a good finish and is also very easy to blend and build on, packaging was normal and product did not have a scent. I love it
I'm very disappointed
Skin Tone Deep
Skin Type Dry
Eye Color Brown
Verified Reviewer
Reviewed at
In all honesty I'm disappointed. One reason people love this brand is due to the packaging however, they seem to have cheapened out choose a new packaging which I personally don't like. Another issue I have is the color I choose which was Cocoa was described as a neutral tone but it showed up very orange on my skin and I'm disappointed. I will say the finish is nice but it's a shame I couldn't use it.
GO BACK TO OLD FORMULA
Skin Tone Deep
Skin Type Sensitive
Eye Color Brown
Verified Reviewer
Reviewed at
I am so sad of the new change. The old formula was PERFECTION. The finish, the color, the feel.. EVERYTHING! I never broke out with the old formula. Please switch it back, there was no need to change!
Not the same
Skin Tone Medium
Skin Type Combination
Eye Color Blue
Verified Reviewer
Reviewed at
This was my go-to foundation. I'm not sure what has changed, but it is NOT the same. I am oily after wearing it all day and never had this problem before. It also separates and just doesn't wear the same. I'm so sad. Please bring the old formula back!!!
