12 clean beauty brands to try now
Here’s the scoop on the brands that are making waves in the clean beauty space.
If you’ve been hearing a lot about clean beauty lately, you’re not alone — it’s one of the fastest growing categories in the beauty industry and keeps getting more popular every day.
Conscious Beauty at Ulta Beauty™ empowers you with transparency and choice by offering clean, cruelty-free, vegan and sustainably-packaged products. It also highlights brands that positively impact our communities and planet! Products certified as having Clean Ingredients are made without parabens, phthalates and other ingredients within Ulta Beauty’s Made Without List.
Ready to start shopping brands with clean ingredients? We’ve put together this handy guide to a few much-loved brands at Ulta Beauty. Keep reading to discover these good-for-you beauty gems.
Ulta Beauty Collection
Our signature brand, the Ulta Beauty Collection, features everything from on-trend makeup looks to skin care essentials. You’ll also find limited-edition seasonal launches and exclusive collaborations that sell out almost as fast as we can put them on the shelves. Bonus: The Ulta Beauty Collection is cruelty-free.
Packed with nature’s most potent super-nutrients, Acure’s collection of skin and haircare products is also cruelty-free, vegan and doesn’t contain parabens, sulfates, mineral oil or formaldehyde.
First Aid Beauty
As anyone with sensitive skin knows, it’s hard enough to find products that won’t irritate your complexion. But, to also find ones that are clean? Meet First Aid Beauty. Featuring clinically proven, problem-solving formulations, its collection of products helps treat sensitive skin without causing redness or dryness and does it all using only clean ingredients.
It might have started out as a spa brand, but Bliss has grown into a full-fledged skin-care powerhouse since it first splashed onto the scene in 1996. Featuring innovative textures and formulas, the clean and cruelty-free brand is equal parts powerful and fun to use.
Raw shea butter is the foundation of this brand. And by using it in its purest form without fillers or synthetics, the shea butter—which is handcrafted by women in Africa—is able to repair and replenish your hair and skin without the risk of irritation or dryness.
It might have started out as a spa brand, but Bliss has grown into a full-fledged skin care powerhouse since it first splashed onto the scene in 1996. Featuring innovative textures and formulas, the clean and cruelty-free brand is equal parts powerful and fun to use.
Founded on the belief that “skin health can be visibly improved through the right combination of potent vitamins, wholesome nutrients and exceptional ingredients,” Derma E products are chock full of natural antioxidants and targeted vitamins to keep skin looking and feeling its best.
Boscia uses botanical science to create their “plant-to-bottle” formulas, with natural extracts and botanicals taking center stage. From charcoal to green tea, each ingredient gets its chance to shine in unique and playful textures that are both powerful and safe for sensitive skin.
Protect and strengthen the skin barrier—that’s Kinship’s M.O. It does that via microbiome technology: using plant-based prebiotic and probiotic (aka “good” bacteria). Combined with vitamins, antioxidant superfoods and more, to help minimize irritation and sensitivities from the inside out.
What started as a parents’ quest to find a natural solution to help with their daughter’s eczema has since developed into a line of moisturizing multi-purpose balms that everyone from celebrities to makeup artists can’t stop raving about.
One of the pioneers of the clean beauty movement, Indie Lee was founded on the principle of marrying the world’s finest natural ingredients with the best technology and scientific advancements in the beauty industry. The result is a collection of luxe, pampering products for skin and body that give you incredible, transformative results without sacrificing safety.
Florence By Mills
When Millie Bobby Brown launched her Florence by Mills line, she focused on making it fun, easy and clean with products that were formulated to do what they promised—and doing it using natural botanicals, vitamins, and antioxidants.