Rated 3.99 out of 5 stars
Most Helpful Positive Review YESSSSSSSSSSSSS
I have been using this brand for about a year now, so I am SO EXCITED this is at Ulta (I just bought some and I'm bummed I didn't see this was on Ulta, missed out on those points...next time though!) I use the Light Pink and I love it so much. It's best to apply it through your hair like a normal dye to make sure the hair is completely saturated and you get an even coverage, but it's really worth it. It takes about 3-4 washes for it to come out completely. I apply it on bleached hair (about a level 8-10) This stuff also smells amazing and makes my hair feel silky smooth after I use it.
I have also used the purple and that one, for some reason, takes MONTHS to completely come out, so be aware. It might just be it clings to my hair more in some places, but I don't have that issue with the pink or other hair dyes I have used in the past. The purple does fade to a nice silverish color, but I also noticed it left a blue/green SLIGHT tint to my hair after it fully washed out.
I have an attached image of the Light Pink and Purple. Light Pink is after 1 application, and the Purple is one application but with I believe 1 one wash before the photo was taken.
Most Helpful Critical Review Silver Blue Is Not Good
I got this in Silver Blue in the hopes of maintaining my artificial grey, since it fades fast no matter what. First, I expected the bottle to be bigger, since it's supposedly 12 oz. I know there's a volume difference between cylinders and cubes because of the angles but it still feels like a ripoff to pay this much for such a small bottle. Second, it smells DISGUSTING. This the same kind of scent as "shower fresh" deodorant. I'm pretty sure they were going for "clean" but it smells like the laundry aisle in a grocery store or that cheap shampoo they use at walk-in salons and I hate it. Third, it doesn't work. The bottle says the color builds with repeated washes and it shows a pic of 1 wash vs more, but I saw no color difference and I tried it multiple times in a row. The color out of the bottle is a dark grey, obviously very diluted and not much blue tone, especially compared to other temp greys like Manic Panic Blue Steel (result: neutral grey, fades fast, no staining) or Ion Shark Blue (result: smoky blue grey, stains hair very pale pastel blue). This doesn't stain your hands if you use it without gloves, but that means it isn't very pigmented and it doesn't stick well to wet hair. It might work better on dry hair if you leave it for like an hour or 2, but then it's just another temp dye and it's way too overpriced if that's all it is. The non-pastels probably work better, but you need processed hair for them to stick and you need a lighter starting base for lighter colors (examples: Purple will not make brown hair bright purple, Rose Gold will not make orange hair pink). If you want to dye your hair at home, learn some color theory. :)
Reviewed by 912 customers not as much color as expected
kel from Pennsylvania
I have medium brown hair with lighter ends and I bought the color merlot. Online this color looked like a brown with a reddish tint, but in person it looks much more pink. I separated the top and bottom of my hair and put this product on the whole underneath of my hair. It showed up pretty pinkish red in my light ends but on my 4th wash I'm still not seeing any difference in my brown base. a little disappointed as my hopes were high that it would at least make my brown look a little darker if not redder. I'll keep trying, but not expecting much to change.
Sam from Avon, IN
Love it kept my pink nice and bright, didn't get that faded effect
Awesome for timid first time hairdyers!!
detra from usa
I've had my hair dyed a few times professionally but have never done it myself. I have light/medium brown hair with 2~ inches of lightened hair at the bottom from a year old+ color. I chose Mocha as I thought it'd be the easiest to cover if I messed up. Got in the shower, wet hair, put a generous amount of this and combed with my fingers then a wide tooth comb and waited about 5+ minutes and rinsed out. AMAZING! Even application, and darkened my hair into a beautiful medium CHOCOLATE brown that is GORGEOUS. Definitely recommend this, and will definitely leave on for longer next shower (bottle says 3-30mins). I've always wanted black hair but don't have the skintone for it, and this has definitely given me a taste of what it's like to have dark hair but in a tone that works with me. can't wait to use this 2-3 more times and see how dark I can get it. I used 10 pumps and added 3 more for hair that's at my shoulder blades. estimating I can get about 5-6+ showers with one 12oz bottle. GREAT!
I've tried multiple colors and they've all been great!
Emily from Fort Wayne
I have been using this product for a year now in various colors and I have been sooo happy with the results! I have naturally blonde hair, but get it bleached so it will pick up the color. I use this product every other shampoo as my conditioner and leave it in for about 15 minutes. It leaves my hair feeling SUPER soft, smells amazing and the colors show up perfectly! I have medium length thick hair and one bottle lasts me about a month. I definitely recommend!!
I like this product very much. I just bought 2 bottles
Mary from New york
After I wash my hair with the silver shampoo, my hair looks shiny with nice silver tone to it. I'm letting my gray hair grow out and this shampoo is helping to give it the silver look I was looking for. I just bought 2 bottles on sale to continue adding that tone to my hair.
Purple bottle worked great for my balayage
Shell from New York
Used the purple to maintain my purple balayage (im a brunette) and it worked great. I wash my hair every other day since I exercise regularly and I use a lot of product, so my hair loses color quick. I have shoulder length hair and use this all over. I would say I get 3-4 uses per bottle. Once I rinse my hair out I notice that the clenditioner runs practically clear once done. It's an excellent alternative to maintain hair color without the damaging effects. Can't wait to try other colors.
bnk from California
This was amazing when I had blonde hair! My routine would be to put it on dry hair and let it sit for maybe two hours then wash. I would go through bottles maybe every 4/5 washes but I found this way worked so much better than actually using it in the shower. The color looked so nice and saved me many trips to get toned at the salon. It also eventually washes out so it's fun to switch colors. Gray and rose gold were my favorites. It also smells really good too
Victoria from TEXAS
I have medium brown hair, my hair tends to turn red/orange with sun exposure. Before I had to dye my hair every 2-3 months. This has been an absolute lifesaver for me. The color deposit has been so effective and I feel so much better that I don't have to be coloring my hair anymore. I'll use this once a week, but could also probably do once every 2 weeks. The espresso color has been my favorite but I also like to use a combination of the mocha and espresso so that it's not too dark
Works well as a conditioner but it didn't lighten my hair
megan from christiansburg va
i have light blonde hair that has only been dyed a few times and i wanted to use something that would lighten my hair but not damage it. i talked with a sales person and they said this would be good for me. it didn't really work but i do love how well it conditions my hair!
I would but again
Mlou from Delray Beach, fl
I use every to time I leave it on about 15 minutes.
This is your sign, buy it.
abby from New palestine
this did so many good things for my hair. i love it so much
I will continue to buy this product
Bri from Corning, NY
Very easy to use and the finished product was as described. I used this on dry hair to get a more vibrant hot pink and it was really great!
Amazing results from Pennsylvania
My hair is so red after the first use! Super vibrant! I put it on my dry hair for 20 minutes and WOAH!
My ultimate fav
Meg from Green Bay
First off apply to DRy hair and you will notice the color deposit versus doing it in the shower. Take my blonde to a nice silver color
Lexi from Belleville
Works really well if you're using this to refresh a professionally done color or you're hair is platinum to start with. Otherwise, don't bother with this.
Grandma from Roseville Minnesota
In the shower everything is great about it
Good conditioner but color doesn't stay
Britney from Mesa, AZ
Does make my hair nice and soft. However after a couple washes I still don't see any color in my hair.
I wish the smell was a perfume
Mad scrumptious from Biloxi
The smell of this is absolutely intoxicating. And on top of all of that it actually works! I have natural blonde hair and some old grow out highlights and the silver really turned silver after two dry applications. It's so worth the money!
Silver color turned my blonde hair green!
Marika from Santa Fe, NM
Purchased the silver Keracolor. On the back of the bottle it shows that it can be used safely on blonde. However, after I applied silver color to my hair as instructed on the bottle, it turned my hair GREEN! I had to use a strong clarifying shampoo several times to get the green out. I'll never buy the Keracolor products ever again.
Great for my "natural highlights"
Trisa from Michigan
The platinum works great for my "natural highlights". Better than most purple shampoos at keeping the brassy tones at bay. I have fine hair and it can be a bit drying if I overuse it. Nothing that a hair mask can't remedy though.
elle from Landstown commons
I was really impressed with this after the first wash. I bought shade mocha to test the waters. I tend to wash my hair everyday so when I dye my hair brown, the color fades quick. I'm not usually the one for a shampoo + conditioner in one product but this one is different! It doesn't leave my hair dry like most usually do. It gives it a nice shine, leaves it tamed to brush out (my hair is pretty straight but gets terribly tangled after a wash), and has a nice smell to it. It will leave your tub SLIGHTLY stained but it can EASILY be scrubbed. It will also SLIGHTLY tint your hands but that too easily comes off as well. My hands are normally always de-stained by the end of my shower. This is definitely for someone that wants to keep up on color without constantly dying it and damaging it.
This one really works!!!
Ashley from Las Vegas
I never thought these color conditioners worked, I bought the joico (apologies if I spelled that wrong) and it did absolutely nothing. I bought this one on a whim and it legit colored my hair.I have been a red head now (dyed) for 7 or 8 years now I know the hassle but this stuff works
Helps in between salon visits
Jenn from New York
My hair colorist recommended this product to me after my red dye starting fading. I applied it to my whole head (dry hair) and waited about 20 minutes and was so amazed how vibrant this product was. It deposited color especially to my pre-treated areas. Although it wasn't the exact red that my colorist applied at the salon, I was still very impressed and happy with the results and even more happy saving a salon trip for the time being!
Vkarlita16 from Colorado Springs
I was surprised by how well this works and how easy it is to use. It does not stain your sink or shower, and your hair comes out nice and soft!
Will continue to buy
Ddddddeee from Flemington, NJ
I didnt wanna dye my hair i just wanted to even out and brighten the copper tones in my hair and this product worked better than I expected. I kept it in for 40 minutes the first time and 20 minutes the second time. My hair is now a deep orange color which I love. This product isn't necessarily meant to dye your hair its meant to maintain and enhance color and when used accordingly it is a very good product.