ULTA Beauty Collection

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And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

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Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

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Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

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ULTA Beauty Collection Eyeshadow Singles
40 colors
Only at Ulta
ULTA Beauty Collection

Eyeshadow Singles
4.2 out of 5 stars ; 2781 reviews4.2(2781)
$9.00
Free Gift with purchase
ULTA Beauty Collection Automatic Retractable Eyeliner
18 colors
Only at Ulta
ULTA Beauty Collection

Automatic Retractable Eyeliner
4.1 out of 5 stars ; 6931 reviews4.1(6931)
$9.00
Free Gift with purchase
ULTA Beauty Collection Cream Eye Shadow Stick
20 colors
Only at Ulta
ULTA Beauty Collection

Cream Eye Shadow Stick
4.2 out of 5 stars ; 1197 reviews4.2(1197)
$10.00
Free Gift with purchase
ULTA Beauty Collection Cosmetic Pencil Sharpener
Only at Ulta
ULTA Beauty Collection

Cosmetic Pencil Sharpener
4.6 out of 5 stars ; 1621 reviews4.6(1621)
$4.00
Free Gift with purchase
ULTA Beauty Collection Gel Eyeliner Pencil
18 colors
Only at Ulta
ULTA Beauty Collection

Gel Eyeliner Pencil
4.2 out of 5 stars ; 4123 reviews4.2(4123)
$10.00
Free Gift with purchase
ULTA Beauty Collection Weightless Water Lip Stain
6 colors
Only at Ulta
ULTA Beauty Collection

Weightless Water Lip Stain
4.2 out of 5 stars ; 702 reviews4.2(702)
$11.00
Free Gift with purchase
ULTA Beauty Collection Ultra Slim Brow Pencil
12 colors
Only at Ulta
ULTA Beauty Collection

Ultra Slim Brow Pencil
4.5 out of 5 stars ; 2504 reviews4.5(2504)
$11.00
Free Gift with purchase
ULTA Beauty Collection Automatic Retractable Lip Liner
20 colors
Only at Ulta
ULTA Beauty Collection

Automatic Retractable Lip Liner
4.2 out of 5 stars ; 1871 reviews4.2(1871)
$9.00
Free Gift with purchase
ULTA Beauty Collection Soft Blur Poreless Face Primer
2 sizes
Only at Ulta
ULTA Beauty Collection

Soft Blur Poreless Face Primer
4.3 out of 5 stars ; 765 reviews4.3(765)
$8.00 - $18.00
Free Gift with purchase
ULTA Beauty Collection Luxe Satin Lipstick
27 colors
Only at Ulta
ULTA Beauty Collection

Luxe Satin Lipstick
4.2 out of 5 stars ; 787 reviews4.2(787)
$12.00
Free Gift with purchase
ULTA Beauty Collection Too Cheeky Lip & Cheek Color Stick
8 colors
Only at Ulta
ULTA Beauty Collection

Too Cheeky Lip & Cheek Color Stick
4.3 out of 5 stars ; 719 reviews4.3(719)
$12.00
Free Gift with purchase
ULTA Beauty Collection Premium Round Cotton Pads
Only at Ulta
ULTA Beauty Collection

Premium Round Cotton Pads
4.4 out of 5 stars ; 29 reviews4.4(29)
$3.49
Free Gift with purchase
ULTA Beauty Collection Sculpting Brow Pencil
10 colors
Only at Ulta
ULTA Beauty Collection

Sculpting Brow Pencil
4.4 out of 5 stars ; 426 reviews4.4(426)
$12.00
Free Gift with purchase
ULTA Beauty Collection Juice Infused Lip Oil
8 colors
Only at Ulta
ULTA Beauty Collection

Juice Infused Lip Oil
4.3 out of 5 stars ; 3224 reviews4.3(3224)
$10.00
Free Gift with purchase
ULTA Beauty Collection Velour Powder Puff Trio
Only at Ulta
ULTA Beauty Collection

Velour Powder Puff Trio
4.2 out of 5 stars ; 23 reviews4.2(23)
$7.99
Free Gift with purchase
ULTA Beauty Collection Inner Glow Serum Concealer
16 colors
Only at Ulta
ULTA Beauty Collection

Inner Glow Serum Concealer
4.1 out of 5 stars ; 339 reviews4.1(339)
$12.00
Free Gift with purchase
ULTA Beauty Collection Flushed Powder Blush
8 colors
Only at Ulta
ULTA Beauty Collection

Flushed Powder Blush
4.6 out of 5 stars ; 410 reviews4.6(410)
$11.00
Free Gift with purchase
ULTA Beauty Collection Tweezer & Mirrored Case
Only at Ulta
ULTA Beauty Collection

Tweezer & Mirrored Case
4.4 out of 5 stars ; 370 reviews4.4(370)
$6.00
Free Gift with purchase
ULTA Beauty Collection Complexion Crush Full Coverage Concealer
16 colors
Only at Ulta
ULTA Beauty Collection

Complexion Crush Full Coverage Concealer
4.3 out of 5 stars ; 2488 reviews4.3(2488)
$12.00
Free Gift with purchase
ULTA Beauty Collection Precision Face Razor Set
Only at Ulta
ULTA Beauty Collection

Precision Face Razor Set
4.6 out of 5 stars ; 9 reviews4.6(9)
$10.00
Free Gift with purchase
ULTA Beauty Collection Brow Tint Gel
6 colors
Only at Ulta
ULTA Beauty Collection

Brow Tint Gel
4.2 out of 5 stars ; 2220 reviews4.2(2220)
$12.00
Free Gift with purchase
ULTA Beauty Collection Comfort Grip Eyelash Curler
Only at Ulta
ULTA Beauty Collection

Comfort Grip Eyelash Curler
3.1 out of 5 stars ; 89 reviews3.1(89)
$10.00
Free Gift with purchase
ULTA Beauty Collection Velvet Self Tanning Mitt
Only at Ulta
ULTA Beauty Collection

Velvet Self Tanning Mitt
1 out of 5 stars ; 3 reviews1(3)
$9.99
Free Gift with purchase
ULTA Beauty Collection Shiny Sheer Lip Gloss
14 colors
Only at Ulta
ULTA Beauty Collection

Shiny Sheer Lip Gloss
4.1 out of 5 stars ; 1191 reviews4.1(1191)
sale price %1
list price %1
Free Gift with purchase
+1 offers
ULTA Beauty Collection Eyelash Separator Tool
Only at Ulta
ULTA Beauty Collection

Eyelash Separator Tool
4.1 out of 5 stars ; 555 reviews4.1(555)
$10.00
Free Gift with purchase
ULTA Beauty Collection Exfoliating Round Cotton Pads
Only at Ulta
ULTA Beauty Collection

Exfoliating Round Cotton Pads
2.8 out of 5 stars ; 29 reviews2.8(29)
$4.49
Free Gift with purchase
ULTA Beauty Collection Nail File & Travel Case
Only at Ulta
ULTA Beauty Collection

Nail File & Travel Case
4.8 out of 5 stars ; 684 reviews4.8(684)
$2.00
Free Gift with purchase
ULTA Beauty Collection Buffing Concealer Brush 120
Only at Ulta
ULTA Beauty Collection

Buffing Concealer Brush 120
3.9 out of 5 stars ; 16 reviews3.9(16)
$14.00
Free Gift with purchase
ULTA Beauty Collection Mini Moods Eye Shadow Palette
5 colors
Only at Ulta
ULTA Beauty Collection

Mini Moods Eye Shadow Palette
4.4 out of 5 stars ; 474 reviews4.4(474)
$14.00
Free Gift with purchase
ULTA Beauty Collection Matte Veil Longwear Eye Primer
Only at Ulta
ULTA Beauty Collection

Matte Veil Longwear Eye Primer
4.4 out of 5 stars ; 1915 reviews4.4(1915)
$13.00
Free Gift with purchase
ULTA Beauty Collection Scented Hair & Body Mist
6 scents
Only at Ulta
ULTA Beauty Collection

Scented Hair & Body Mist
4.3 out of 5 stars ; 76 reviews4.3(76)
sale price %1
list price %1
Free Gift with purchase
+1 offers
ULTA Beauty Collection Plumped Up Pout Lip Gloss
9 colors
Only at Ulta
ULTA Beauty Collection

Plumped Up Pout Lip Gloss
3.9 out of 5 stars ; 251 reviews3.9(251)
sale price %1
list price %1
Free Gift with purchase
+1 offers
ULTA Beauty Collection Jelly Gloss Lip Gel
6 colors
Only at Ulta
ULTA Beauty Collection

Jelly Gloss Lip Gel
4.5 out of 5 stars ; 191 reviews4.5(191)
$10.00
Free Gift with purchase
ULTA Beauty Collection Matte Veil Setting Spray
2 sizes
Only at Ulta
ULTA Beauty Collection

Matte Veil Setting Spray
4.3 out of 5 stars ; 232 reviews4.3(232)
$6.00 - $12.00
Free Gift with purchase
ULTA Beauty Collection Lip Quench Hydrating Balm
8 colors
Only at Ulta
New
ULTA Beauty Collection

Lip Quench Hydrating Balm
4.6 out of 5 stars ; 348 reviews4.6(348)
$9.00
Free Gift with purchase
ULTA Beauty Collection Color Snack Eyeshadow Duo
10 colors
Only at Ulta
New
ULTA Beauty Collection

Color Snack Eyeshadow Duo
4.4 out of 5 stars ; 343 reviews4.4(343)
$12.00
Free Gift with purchase
ULTA Beauty Collection Magic Marker Lip Stain
4 colors
Only at Ulta
ULTA Beauty Collection

Magic Marker Lip Stain
4.3 out of 5 stars ; 306 reviews4.3(306)
$10.00
Free Gift with purchase
ULTA Beauty Collection Jelly Bomb Lip Balm
5 colors
Only at Ulta
ULTA Beauty Collection

Jelly Bomb Lip Balm
4.8 out of 5 stars ; 56 reviews4.8(56)
sale price %1
list price %1
Free Gift with purchase
+1 offers
ULTA Beauty Collection Teardrop Blender Sponge
Only at Ulta
ULTA Beauty Collection

Teardrop Blender Sponge
3.6 out of 5 stars ; 14 reviews3.6(14)
$6.49
Free Gift with purchase
ULTA Beauty Collection Dewy Glaze Setting Spray
Only at Ulta
ULTA Beauty Collection

Dewy Glaze Setting Spray
4.5 out of 5 stars ; 122 reviews4.5(122)
$12.00
Free Gift with purchase
ULTA Beauty Collection Solar Flare Lip Topper
4 colors
Only at Ulta
ULTA Beauty Collection

Solar Flare Lip Topper
4.3 out of 5 stars ; 27 reviews4.3(27)
$12.00
Free Gift with purchase
ULTA Beauty Collection Lightweight Matte Finishing Powder
6 colors
Only at Ulta
ULTA Beauty Collection

Lightweight Matte Finishing Powder
4.3 out of 5 stars ; 191 reviews4.3(191)
$14.00
Free Gift with purchase
ULTA Beauty Collection Velvet Matte Lip Crayon
12 colors
Only at Ulta
ULTA Beauty Collection

Velvet Matte Lip Crayon
4.4 out of 5 stars ; 377 reviews4.4(377)
$12.00
Free Gift with purchase
ULTA Beauty Collection Lash Flash Tubing Mascara
2 colors
Only at Ulta
ULTA Beauty Collection

Lash Flash Tubing Mascara
3.8 out of 5 stars ; 405 reviews3.8(405)
$11.00
Free Gift with purchase
ULTA Beauty Collection Coconut & Hyaluronic Acid Sheet Mask
Only at Ulta
ULTA Beauty Collection

Coconut & Hyaluronic Acid Sheet Mask
4.3 out of 5 stars ; 111 reviews4.3(111)
$3.50
Free Gift with purchase
ULTA Beauty Collection ULTAmate Lashes Mascara
4 colors
Only at Ulta
ULTA Beauty Collection

ULTAmate Lashes Mascara
3.7 out of 5 stars ; 286 reviews3.7(286)
$11.00
Free Gift with purchase
ULTA Beauty Collection Axolotl Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Axolotl Bath Bomb Fizzer
4.3 out of 5 stars ; 7 reviews4.3(7)
$8.00
Free Gift with purchase
ULTA Beauty Collection Maximum Strength Acetone Nail Polish Remover
2 sizes
Only at Ulta
ULTA Beauty Collection

Maximum Strength Acetone Nail Polish Remover
4.6 out of 5 stars ; 605 reviews4.6(605)
$2.49 - $5.99
Free Gift with purchase
ULTA Beauty Collection Dewy Glaze Setting Spray Travel Size
Only at Ulta
ULTA Beauty Collection

Dewy Glaze Setting Spray Travel Size
4.6 out of 5 stars ; 36 reviews4.6(36)
$6.00
Free Gift with purchase
ULTA Beauty Collection 80 ct. Organic Cotton Rounds
Only at Ulta
ULTA Beauty Collection

80 ct. Organic Cotton Rounds
2.1 out of 5 stars ; 24 reviews2.1(24)
$4.49
Free Gift with purchase
ULTA Beauty Collection Sculpting Peptide Lip Liner with Brush Tip
10 colors
Only at Ulta
ULTA Beauty Collection

Sculpting Peptide Lip Liner with Brush Tip
4.4 out of 5 stars ; 188 reviews4.4(188)
$14.00
Free Gift with purchase
ULTA Beauty Collection Premium Oval Cotton Pads
Only at Ulta
ULTA Beauty Collection

Premium Oval Cotton Pads
4.5 out of 5 stars ; 12 reviews4.5(12)
$3.99
Free Gift with purchase
ULTA Beauty Collection Plumped Up Pout Lip Balm
6 colors
Only at Ulta
ULTA Beauty Collection

Plumped Up Pout Lip Balm
4.3 out of 5 stars ; 53 reviews4.3(53)
$11.00
Free Gift with purchase
ULTA Beauty Collection 100 ct. Premium Pillow Cotton Pads
Only at Ulta
ULTA Beauty Collection

100 ct. Premium Pillow Cotton Pads
4.8 out of 5 stars ; 496 reviews4.8(496)
$5.49
Free Gift with purchase
ULTA Beauty Collection Dual Ended Lipstick & Liner
8 colors
Only at Ulta
ULTA Beauty Collection

Dual Ended Lipstick & Liner
4.1 out of 5 stars ; 35 reviews4.1(35)
$14.00
Free Gift with purchase
ULTA Beauty Collection Conscious Beauty Tote
ULTA Beauty Collection

Conscious Beauty Tote
4.6 out of 5 stars ; 14 reviews4.6(14)
$5.00
ULTA Beauty Collection Rose & Strawberries Sheet Mask
Only at Ulta
ULTA Beauty Collection

Rose & Strawberries Sheet Mask
4.6 out of 5 stars ; 70 reviews4.6(70)
$3.50
Free Gift with purchase
ULTA Beauty Collection 50 ct. Exfoliating Oval Cotton Pads
Only at Ulta
ULTA Beauty Collection

50 ct. Exfoliating Oval Cotton Pads
2.9 out of 5 stars ; 40 reviews2.9(40)
$4.99
Free Gift with purchase
ULTA Beauty Collection Beauty Wedges
2 sizes
Only at Ulta
ULTA Beauty Collection

Beauty Wedges
4.3 out of 5 stars ; 707 reviews4.3(707)
$3.49 - $7.49
Free Gift with purchase
ULTA Beauty Collection Color Punch Longwear Liquid Eyeliner
10 colors
Only at Ulta
ULTA Beauty Collection

Color Punch Longwear Liquid Eyeliner
3.1 out of 5 stars ; 35 reviews3.1(35)
$11.00
Free Gift with purchase
ULTA Beauty Collection Contour Kit
Only at Ulta
ULTA Beauty Collection

Contour Kit
3.9 out of 5 stars ; 17 reviews3.9(17)
sale price %1
list price %1
Free Gift with purchase
+1 offers
ULTA Beauty Collection Double-Sided Sunless Tan Applicator Mitt
Only at Ulta
ULTA Beauty Collection

Double-Sided Sunless Tan Applicator Mitt
4.1 out of 5 stars ; 239 reviews4.1(239)
$9.99
Free Gift with purchase
ULTA Beauty Collection Blush Trio Palette
3 colors
Only at Ulta
ULTA Beauty Collection

Blush Trio Palette
4.4 out of 5 stars ; 92 reviews4.4(92)
sale price %1
list price %1
Free Gift with purchase
+1 offers
ULTA Beauty Collection Velvet Veil Minerals Powder Blush
8 colors
Only at Ulta
ULTA Beauty Collection

Velvet Veil Minerals Powder Blush
4.6 out of 5 stars ; 1202 reviews4.6(1202)
$12.00
Free Gift with purchase

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