e.l.f. Cosmetics

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NEW ARRIVALS

Dropping NEW arrivals on main.

Hard launch with the latest; a glassy highlighter, skinfluenced concealer & a luxe-as-e.l.f. lippie.

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New to the soft glam fam

Color correct with brightener. Perfect with concealer. Wear together for a wide-awake look.

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NEW ARRIVALS

New wins for skin.

Meet the latest lineup of skincare must-haves made for real-life routines.

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e.l.f. Cosmetics Holy Hydration! Clean Freak Daily Cleanser
2 sizes
e.l.f. Cosmetics

Holy Hydration! Clean Freak Daily Cleanser
4.7 out of 5 stars ; 1836 reviews4.7(1836)
$4.00 - $11.00
e.l.f. Cosmetics Primer-Infused Matte Bronzer
2 colors
e.l.f. Cosmetics

Primer-Infused Matte Bronzer
4.5 out of 5 stars ; 286 reviews4.5(286)
$8.00
e.l.f. Cosmetics Poreless Face Primer
2 sizes
e.l.f. Cosmetics

Poreless Face Primer
3.7 out of 5 stars ; 249 reviews3.7(249)
$9.00 - $11.00
e.l.f. Cosmetics Holy Hydration! Face Cream SPF 30
e.l.f. Cosmetics

Holy Hydration! Face Cream SPF 30
4.6 out of 5 stars ; 3157 reviews4.6(3157)
$14.00
e.l.f. Cosmetics Poreless Putty Primer
e.l.f. Cosmetics

Poreless Putty Primer
3.8 out of 5 stars ; 1429 reviews3.8(1429)
$11.00
e.l.f. Cosmetics Camo CC Cream
15 colors
e.l.f. Cosmetics

Camo CC Cream
4.1 out of 5 stars ; 7975 reviews4.1(7975)
$16.00
e.l.f. Cosmetics Holy Hydration! Illuminating Eye Cream
e.l.f. Cosmetics

Holy Hydration! Illuminating Eye Cream
4.5 out of 5 stars ; 2747 reviews4.5(2747)
$11.00
e.l.f. Cosmetics Perfect Finish HD Powder
e.l.f. Cosmetics

Perfect Finish HD Powder
4.1 out of 5 stars ; 446 reviews4.1(446)
$7.00
e.l.f. Cosmetics Thirst Burst Pore-fecting Toner
New
e.l.f. Cosmetics

Thirst Burst Pore-fecting Toner
3.6 out of 5 stars ; 5 reviews3.6(5)
$12.00
e.l.f. Cosmetics Suntouchable Invisible Sunscreen SPF 35
e.l.f. Cosmetics

Suntouchable Invisible Sunscreen SPF 35
4.6 out of 5 stars ; 11758 reviews4.6(11758)
$15.00
e.l.f. Cosmetics Powder Blush Palette
e.l.f. Cosmetics

Powder Blush Palette
4.3 out of 5 stars ; 174 reviews4.3(174)
$10.00
e.l.f. Cosmetics Holy Hydration! Triple Bounce Serum
e.l.f. Cosmetics

Holy Hydration! Triple Bounce Serum
4.6 out of 5 stars ; 5888 reviews4.6(5888)
$13.00
e.l.f. Cosmetics Bite Size Eyeshadow Palette
7 colors
Online only
e.l.f. Cosmetics

Bite Size Eyeshadow Palette
4.6 out of 5 stars ; 2938 reviews4.6(2938)
$4.00
e.l.f. Cosmetics Liquid Blush Brush
e.l.f. Cosmetics

Liquid Blush Brush
4.8 out of 5 stars ; 3103 reviews4.8(3103)
$6.00
e.l.f. Cosmetics The Hottest Drops Duo: Bronzing Drops & Holy Hydration! Thirst Burst Drops
e.l.f. Cosmetics

The Hottest Drops Duo: Bronzing Drops & Holy Hydration! Thirst Burst Drops
4.5 out of 5 stars ; 344 reviews4.5(344)
$10.00
e.l.f. Cosmetics Soft Glam Brightening Corrector
3 colors
New
e.l.f. Cosmetics

Soft Glam Brightening Corrector
4.6 out of 5 stars ; 161 reviews4.6(161)
$5.00
e.l.f. Cosmetics Lip Plumping Gloss
7 colors
Online only
e.l.f. Cosmetics

Lip Plumping Gloss
4.3 out of 5 stars ; 1443 reviews4.3(1443)
$8.00
e.l.f. Cosmetics Hydrating Core Lip Shine
5 colors
e.l.f. Cosmetics

Hydrating Core Lip Shine
4.2 out of 5 stars ; 1583 reviews4.2(1583)
$8.00
e.l.f. Cosmetics Hydrating Face Primer - Large
e.l.f. Cosmetics

Hydrating Face Primer - Large
3.5 out of 5 stars ; 101 reviews3.5(101)
$11.00
e.l.f. Cosmetics Enhancing Lash & Brow Serum
e.l.f. Cosmetics

Enhancing Lash & Brow Serum
4.1 out of 5 stars ; 4812 reviews4.1(4812)
$9.00
e.l.f. Cosmetics Big Mood Mega Volume & Lifting Mascara
3 colors
e.l.f. Cosmetics

Big Mood Mega Volume & Lifting Mascara
4.1 out of 5 stars ; 3618 reviews4.1(3618)
$9.00
e.l.f. Cosmetics Holy Hydration! Barrier Goals Cream
New
e.l.f. Cosmetics

Holy Hydration! Barrier Goals Cream
2.8 out of 5 stars ; 6 reviews2.8(6)
$13.00
e.l.f. Cosmetics Lock on Liner & Brow Cream
3 colors
e.l.f. Cosmetics

Lock on Liner & Brow Cream
4.6 out of 5 stars ; 266 reviews4.6(266)
$6.00
e.l.f. Cosmetics Contour Palette
e.l.f. Cosmetics

Contour Palette
3.9 out of 5 stars ; 176 reviews3.9(176)
$10.00
e.l.f. Cosmetics Cream Contour Palette
e.l.f. Cosmetics

Cream Contour Palette
4 out of 5 stars ; 155 reviews4(155)
$10.00
e.l.f. Cosmetics Holy Hydration! Gel-Yeah Moisturizer
e.l.f. Cosmetics

Holy Hydration! Gel-Yeah Moisturizer
4.6 out of 5 stars ; 4199 reviews4.6(4199)
$13.00
e.l.f. Cosmetics Big Mood Mega Volume & Lifting Waterproof Mascara
e.l.f. Cosmetics

Big Mood Mega Volume & Lifting Waterproof Mascara
3.7 out of 5 stars ; 89 reviews3.7(89)
$9.00
e.l.f. Cosmetics Expert Liquid Liner
e.l.f. Cosmetics

Expert Liquid Liner
3.5 out of 5 stars ; 1146 reviews3.5(1146)
$4.00
e.l.f. Cosmetics Fine As Fleck Glitter Eyeshadow
9 colors
e.l.f. Cosmetics

Fine As Fleck Glitter Eyeshadow
4.6 out of 5 stars ; 3301 reviews4.6(3301)
$7.00
e.l.f. Cosmetics Tone Adjusting Face Primer
e.l.f. Cosmetics

Tone Adjusting Face Primer
3.3 out of 5 stars ; 70 reviews3.3(70)
$11.00
e.l.f. Cosmetics Jelly Pop Dew Primer
e.l.f. Cosmetics

Jelly Pop Dew Primer
4.7 out of 5 stars ; 777 reviews4.7(777)
$10.00
e.l.f. Cosmetics Suntouchable Invisi-Stick SPF 50
e.l.f. Cosmetics

Suntouchable Invisi-Stick SPF 50
3.6 out of 5 stars ; 43 reviews3.6(43)
$15.00
e.l.f. Cosmetics Sun Boss Gloss SPF 25
5 colors
e.l.f. Cosmetics

Sun Boss Gloss SPF 25
4.1 out of 5 stars ; 84 reviews4.1(84)
$8.00
e.l.f. Cosmetics Matte Magic Mist & Set
e.l.f. Cosmetics

Matte Magic Mist & Set
3.8 out of 5 stars ; 211 reviews3.8(211)
$7.00
e.l.f. Cosmetics Youth Boosting Blue-ty Sleep Night Oil
e.l.f. Cosmetics

Youth Boosting Blue-ty Sleep Night Oil
4.6 out of 5 stars ; 2312 reviews4.6(2312)
$19.00
e.l.f. Cosmetics Expert Liquid Liner Set
e.l.f. Cosmetics

Expert Liquid Liner Set
4.2 out of 5 stars ; 56 reviews4.2(56)
$6.00
e.l.f. Cosmetics Powder Blurring Brush
e.l.f. Cosmetics

Powder Blurring Brush
4.6 out of 5 stars ; 76 reviews4.6(76)
$8.00
e.l.f. Cosmetics Hydrating Face Primer - Small
e.l.f. Cosmetics

Hydrating Face Primer - Small
2.8 out of 5 stars ; 269 reviews2.8(269)
$9.00
e.l.f. Cosmetics Liquid Velvet Eyeshadow
7 colors
Online only
New
e.l.f. Cosmetics

Liquid Velvet Eyeshadow
3.8 out of 5 stars ; 8 reviews3.8(8)
$8.00
e.l.f. Cosmetics Jelly Pop Glow Reviver Lip Oil
e.l.f. Cosmetics

Jelly Pop Glow Reviver Lip Oil
4.4 out of 5 stars ; 624 reviews4.4(624)
$8.00
e.l.f. Cosmetics PLZ Clarify Facial Oil
e.l.f. Cosmetics

PLZ Clarify Facial Oil
4.4 out of 5 stars ; 972 reviews4.4(972)
$17.00
e.l.f. Cosmetics Stay Cool Primer Stick
e.l.f. Cosmetics

Stay Cool Primer Stick
4.6 out of 5 stars ; 3756 reviews4.6(3756)
$8.00
e.l.f. Cosmetics Lash It Loud Volumizing Mascara
e.l.f. Cosmetics

Lash It Loud Volumizing Mascara
3.3 out of 5 stars ; 169 reviews3.3(169)
$7.00
e.l.f. Cosmetics Suntouchable All Set for Sun SPF 45
e.l.f. Cosmetics

Suntouchable All Set for Sun SPF 45
4.4 out of 5 stars ; 4691 reviews4.4(4691)
$15.00
e.l.f. Cosmetics Lock It Down Eyeshadow Primer
e.l.f. Cosmetics

Lock It Down Eyeshadow Primer
3.8 out of 5 stars ; 142 reviews3.8(142)
$8.00
e.l.f. Cosmetics Micro-Fine Brow Pencil
8 colors
New
e.l.f. Cosmetics

Micro-Fine Brow Pencil
4.3 out of 5 stars ; 3 reviews4.3(3)
$8.00
e.l.f. Cosmetics Jelly Pop Makeup Melting Cleansing Balm
e.l.f. Cosmetics

Jelly Pop Makeup Melting Cleansing Balm
4.6 out of 5 stars ; 115 reviews4.6(115)
$11.00
e.l.f. Cosmetics Liquid Poreless Putty Primer + Cica
New
e.l.f. Cosmetics

Liquid Poreless Putty Primer + Cica
4.6 out of 5 stars ; 90 reviews4.6(90)
$11.00
e.l.f. Cosmetics Lip Lacquer
e.l.f. Cosmetics

Lip Lacquer
4.3 out of 5 stars ; 3453 reviews4.3(3453)
$4.00
e.l.f. Cosmetics Blemish Control Face Primer
e.l.f. Cosmetics

Blemish Control Face Primer
3.1 out of 5 stars ; 108 reviews3.1(108)
$11.00
e.l.f. Cosmetics Intense Ink Eyeliner
e.l.f. Cosmetics

Intense Ink Eyeliner
3.1 out of 5 stars ; 1148 reviews3.1(1148)
$6.00
e.l.f. Cosmetics Blending Sponge Duo
e.l.f. Cosmetics

Blending Sponge Duo
4.4 out of 5 stars ; 34 reviews4.4(34)
$11.00
e.l.f. Cosmetics Matte Putty Primer
e.l.f. Cosmetics

Matte Putty Primer
3.9 out of 5 stars ; 402 reviews3.9(402)
$11.00
e.l.f. Cosmetics Precision Sculpting Sponge
e.l.f. Cosmetics

Precision Sculpting Sponge
4.7 out of 5 stars ; 2698 reviews4.7(2698)
$7.00
e.l.f. Cosmetics Bright + Brew-tiful Eye Cream
New
e.l.f. Cosmetics

Bright + Brew-tiful Eye Cream
4 out of 5 stars ; 3 reviews4(3)
$13.00
e.l.f. Cosmetics Wake the e.l.f. Up! Skincare Kit
e.l.f. Cosmetics

Wake the e.l.f. Up! Skincare Kit
4.7 out of 5 stars ; 143 reviews4.7(143)
$20.00
e.l.f. Cosmetics Thirst Burst Dew-O Dewy + Smooth
New
e.l.f. Cosmetics

Thirst Burst Dew-O Dewy + Smooth
4.5 out of 5 stars ; 105 reviews4.5(105)
$10.00
e.l.f. Cosmetics Sheer Slick Lipstick
Online only
e.l.f. Cosmetics

Sheer Slick Lipstick
4.6 out of 5 stars ; 935 reviews4.6(935)
$6.00
e.l.f. Cosmetics Jelly Pop Vault
Online only
Only at Ulta
e.l.f. Cosmetics

Jelly Pop Vault
5 out of 5 stars ; 2 reviews5(2)
$40.00
e.l.f. Cosmetics Clean Queen Liquid Brush & Sponge Cleaner
Online only
e.l.f. Cosmetics

Clean Queen Liquid Brush & Sponge Cleaner
4.7 out of 5 stars ; 167 reviews4.7(167)
$7.00
e.l.f. Cosmetics Brightest Besties Duo Brighten + Illuminate
Online only
New
e.l.f. Cosmetics

Brightest Besties Duo Brighten + Illuminate
4.3 out of 5 stars ; 117 reviews4.3(117)
$14.00
e.l.f. Cosmetics O FACE Shimmer Balm
2 colors
Online only
e.l.f. Cosmetics

O FACE Shimmer Balm
3.3 out of 5 stars ; 7 reviews3.3(7)
$10.00
e.l.f. Cosmetics Glossy Lip Stain Shades 4 Days Kit
Online only
e.l.f. Cosmetics

Glossy Lip Stain Shades 4 Days Kit
4.7 out of 5 stars ; 43 reviews4.7(43)
$24.00
e.l.f. Cosmetics Bronzer Palette
e.l.f. Cosmetics

Bronzer Palette
3.9 out of 5 stars ; 139 reviews3.9(139)
$10.00

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