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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638611
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2601 results
Love this!
[I received this product in exchange for my honest review] This product works so well! Whenever I have dark circles under my eyes or problem areas I need to conceal, it works like magic! It looks smooth and blends evenly into my skin. Definitely recommend.
Great for mature skin!
[I received this product in exchange for my honest review] As someone approaching 50's, I have to be careful about products that sneak into my fine lines and wrinkles. I was so excited to try this concealer. I like to go for a natural look, and this is the perfect look. It feels very lightweight with the perfect pigmentation. It last all day long.
Terrible
It is the hardest thing to get any makeup on. I have to keep pushing on my nose until I give up and don't use it. Waste of my money!
Ok
[I received this product in exchange for my honest review] It's Okeish, applicator didn't blend so easily needed to use fingers or sponge. And overall didn't like the applicator - how to clean it? Formula of concealer is good would use it in other packing.
Works great
[I received this product in exchange for my honest review] The IT Cosmetics Do It All Radiant Concealer is a makeup must-have that truly lives up to its name. This concealer beautifully blends coverage and skincare benefits in one simple step. From the first swipe, the texture feels creamy yet lightweight, gliding smoothly over the skin without settling into fine lines or creases. It delivers medium to full coverage that brightens dark circles and evens out discoloration without looking mask-like. Even areas that tend to be dry stay comfortable throughout the day—the formula never feels heavy or cakey. What I love most is how natural it looks on the skin. It enhances radiance without shimmer overload, giving a soft, luminous finish that still feels like skin. It layers well under foundation or worn alone for a fresh, awake look. Longevity is excellent, too—no fading or creasing after hours of wear. Whether you're covering tired eyes, blemishes, or redness, this concealer performs beautifully while still feeling comfortable. Do It All Radiant Concealer strikes a perfect balance of coverage, comfort, and glow—making it a standout in any makeup bag. Highly recommend for everyday wear!