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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638611
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2455 results
Great for sensitive eyes and skin
[I received this product in exchange for my honest review] This concealer completely hides my rosacea and doesn't accentuate any of my fine lines. It is hydrating and creamy. It's easy to take off at the end of the day. I feel like my skin feels better after wearing this concealer.
A must have
I received this product free in exchange for my honest review. I think this would have been a good product but the color was too light for my appearance. The consistency is thin and it has a matte finish. It has incredible longevity that last until you take it off.
Great Applicator, But Coverage Falls Short
[I received this product in exchange for my honest review] I really wanted to adore this concealer, especially because the applicator is fantastic, but the formula just doesn't keep up its end of the bargain. I can't seem to get the full coverage or seamless blend I get from similar products, no matter how much I cheer it on. It works better on a blemish than on dark spots or freckles, but even then, the coverage doesn't last long. For quick touch-ups it does the trick, but expect to keep checking on it.
Teen daughter approved!
[I received this product in exchange for my honest review] My teen daughter was even impressed with this concealer! It really covered my under eye circles it and it went on really easily. I love the applicator. It did take a little bit to get started, but after it did, it was fantastic. Not too cakey or too thick. Great coverage. I really enjoy this and I will definitely be buying this again. I received a free one in exchange for my review. All comments and opinions on my own.
Easy to use
[I received this product in exchange for my honest review] I received this product complimentary in exchange for my honest review. Unfortunately the shade i received wasn't the right color match for me but I was happy to see that they have a decent shade selection. The product is housed in a pen that twists from the bottom pushing the product out from the sponge applicator. I did use my fingers to blend and it blends very well, feeling creamy without being heavy. It doesnt have an overwhelming smell and it felt very comfortable on the skin. It gives a natural and radiant finish thanks to the niacinamide. Overall, I enjoyed using this and will likely purchase myself in the correct shade.