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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638600
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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FAQs
How does niacinamide benefit the skin?
Acting as an antioxidant, niacinamide helps strengthen the skin barrier, soften wrinkles and fine lines, diminish dullness, improve uneven skin tone, and hydrate the skin.
How does Do It All Radiant Concealer compare to other IT Cosmetics concealers?
Do It All Radiant Concealer is a 4-in-1 multitasker that hydrates, brightens, plumps, and conceals with a radiant finish and medium coverage. Bye Bye Dark Spots Concealer + Serum delivers buildable medium coverage with a natural finish and is clinically proven to fade dark spots. Bye Bye Under Eye Waterproof Concealer provides highly pigmented full coverage with a natural dewy finish and is our best concealer for broken capillaries, dark circles, and other imperfections.
I’m having trouble getting the product out of the package. Any tips?
Click the bottom of your concealer until the formula appears on the soft tip applicator to unlock the glow. Ensuring freshness, the formula is initially protected, so this may take up to a minute. From there, 3 clicks are suggested for all-over face application and 1 click for spot concealing.
What should I use to apply this concealer?
Applied directly to clean bare skin, Do It All Radiant Concealer features a built-in, soft tip applicator. To blend, you can then use a makeup brush. For all-over face application, we recommend our Heavenly Luxe Complexion Perfection Brush #7, and for targeted application, our Heavenly Luxe Dual Airbrush Concealer Brush #2.
Is this a good concealer for mature skin?
Yes! All IT Cosmetics products are tested and loved by women over 40+, and Do It All Radiant Concealer is an excellent choice for mature skin.
What should I use to set this concealer?
To lock in your concealer, use a setting powder or setting spray depending on the finish you desire. Set Do It All Radiant Concealer with a loose or pressed powder for a more natural finish. For a dewy makeup look, a setting spray is recommended.
How do I clean Do It All Plumping Radiant Concealer?
Designed for a fresh dose of coverage with every click, Do It All Radiant Concealer features anti-microbial protection and quick, easy usage. The formula stays fresh and doesn't dry out thanks to the unique design. Simply wipe the concealer tip with a dry cotton swab whenever you wish to remove excess residue.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2702 results
Fantastic formula, infuriating packaging
This is the best concealer I have ever used. Great coverage, not cakey or drying. The packaging is terrible. The label chips off over time leaving silver flecks on your hand. The flecks must be washed off, or else you will spread it everywhere. Please It, fix your packaging!!!!
Great coverage
[I received this product in exchange for my honest review] This concealer is rich without feeling too heavy on the skin. It's moisturizing and fills in lines and covers blemishes well without budging. I got the wrong shade but can tell it works well. Another great product from IT cosmetics!
Great coverage
I rally like how this product covers the face well with feeling that you have too much on. Easy to wear without any additional makeup. I would recommend for anyone who struggles with discoloration even this out.
Great concealer but the packaging sucks
I love the formula and color selection for the It concealer but the packaging is the worst! The label rubs off and gets all over your hands and ends up on your face, too. I really love the concealer but won't buy again until they change the horrible packaging.
Love this conceler !! But..
This is my favorite conceler it is great coverage, light, not a lot of creasing but the silver on the tube started flaking off & gets all over my other products & my finger tips when handled. If the labeling was different it would be a 10/10!
