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IT Cosmetics Do It All Radiant Concealer #1
IT Cosmetics Do It All Radiant Concealer #1

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IT Cosmetics Do It All Radiant Concealer

Item 2638597

$30.00

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    • Fairest Neutral Do It All Radiant Concealer
    • Fairest Cool Do It All Radiant Concealer
    • Fair Cool Do It All Radiant Concealer
    • Fair Warm Do It All Radiant Concealer
    • Light Medium Cool Do It All Radiant Concealer
    • Light Medium Neutral Do It All Radiant Concealer
    • Light Neutral Do It All Radiant Concealer
    • Light Medium Warm Do It All Radiant Concealer
    • Light Warm Do It All Radiant Concealer
    • Medium Cool Do It All Radiant Concealer
    • Medium Tan Neutral Do It All Radiant Concealer
    • Medium Neutral Do It All Radiant Concealer
    • Medium Warm Do It All Radiant Concealer
    • Medium Tan Warm Do It All Radiant Concealer
    • Rich Neutral Do It All Radiant Concealer
    • Rich Warm Do It All Radiant Concealer
    • Tan Rich Cool Do It All Radiant Concealer
    • Tan Neutral Do It All Radiant Concealer
    • Tan Rich Warm Do It All Radiant Concealer
    • Tan Warm Do It All Radiant Concealer
    • Rich Cool Do It All Radiant Concealer
    • Rich Deep Neutral Do It All Radiant Concealer
    • Deep Neutral Do It All Radiant Concealer
    • Deep Warm Do It All Radiant Concealer
    • Deep Cool Do It All Radiant Concealer
    • Deepest Cool Do It All Radiant Concealer
    Size:0.23 oz

    Pickup and delivery options

    In stock and ready to ship

    Usually ships out in 1-2 days

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    Details

    Benefits

    • Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
    • Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
    • Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
    • Dermatologist & allergy tested to be suitable for sensitive skin
    • Free of fragrance and parabens

    Research Results

    • The only clinically tested* serum concealer
    • Hydrates** dry skin
    • 90% said dark circles appear blurred^
    • 87% said skin appears plumped^
    • *Plumps and brightens based on expert grading after 8 weeks of daily use.
    • **Hydration based on 24-hour results.
    • ^Based on consumer perception results after one week of daily use.

    Key Ingredients

    • Formulated With:
    • Niacinamide: Helps improve skin hydration, texture and radiance
    • Hyaluronic Acid: Hydrates and plumps the look of skin
    • Vitamins B5 & E: Help soothe and nourish skin

    How To Use

    On first use, twist and click for 1 minute to allow the formula to disperse.

    Use 1 click of product for targeted application or to spot conceal.

    Use 3 clicks of product for all-over face application.

    Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.

    Ingredients

    Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

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    Review Snapshot

    by PowerReviews

    1718 ReviewsWrite a Review
    94%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    Lovely Blend

    [I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...

    Versus
    Most Helpful Critical Review
    No Irritation, Not My Favorite Finish

    I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....

    1718 results

    Nice concealer

    Submitted 2 days ago

    By Candice

    From Nj

    The shade is perfect for my skin tone. I love the wait it brightens my undereye. It has great coverage and blends easily. I love the radiant finish as well.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Almost perfect concealer

    Submitted 2 days ago

    By Lauren

    From Detroit, MI

    [I received this product in exchange for my honest review] I have never used a concealer with a built in applicator but I'm already a fan of It Cosmetics. Im so happy I tried this. I normally use the estee Lauder futurist concealer and this one is a close second. It is medium buildable coverage and was an almost perfect color match to my skin tone. It's not too heavy and blends nicely. Overall, I could see myself repurchasing this concealer.

    User submitted media
    Shade 110

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Lightweight Smooth Finish

    Submitted 2 days ago

    By Andrea

    From Fort Lauderdale, Florida

    [I received this product in exchange for my honest review] Great product. I do not like feeling the weight of foundation on my face. This CC cream provides the exact amount of coverage with smooth finish. Blends well and does not carry a perfume or chemical smell. The packaging is small enough to carry on the go. If you do not like heavy foundation and just want to add a natural coverage, this is for you.

    User submitted media
    Beautiful Coverage and Smooth Finish

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    A little goes a long way—this creamy concealer hydrates, bri

    Submitted 5 days ago

    By Bridgett

    From Philadelphia

    [I received this product in exchange for my honest review] The IT Cosmetics Do It All Radiant Concealer stands out as a skincare-meets-makeup hybrid with hydrating, plumping, and brightening effects

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    5/10

    Submitted 7 days ago

    By sevannah

    From Phoenix, AZ

    [I received this product in exchange for my honest review] This concealer was just okay. It was a bit thick so if you like that then this might be for you. I didn't get the shade that I thought I needed but I'm sure it would have worked on someone else. It didn't have scent at all so that was good.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?