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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638597
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2594 results
Perfect for mature under eyes
[I received this product in exchange for my honest review] One of the better concealers in the market today, in my opinion. Hydrating and creamy and perfect for mature, dry under eyes. Minimal creasing and blends beautifully. Most importantly, it feels very lightweight. You can sheer it out or build it up for more coverage. Took down a star because the shade range could be better.
Buildable coverage
[I received this product in exchange for my honest review] Love this concealer! It gives medium, buildable coverage with a radiant finish that doesn't crease or settle into fine lines. Feels lightweight and hydrating, brightens the under-eye area, and wears beautifully all day. Perfect for spot concealing or under eyes when you want coverage without dryness.
Not bad
[I received this product in exchange for my honest review] Because the shade ran too deep for my complexion, I repurposed it as a contour—and it performed beautifully, blending effortlessly with the rest of my routine.
Try the product you won't be disappointed.
The IT Cosmetics Do-It-All Concealer is a standout product because it truly lives up to its name, offering great coverage with a natural, skin-like finish that works for under-eyes, blemishes, and redness. It blends effortlessly, feels lightweight and comfortable on the skin, and lasts throughout the day without creasing or caking. The formula also feels hydrating, making it flattering even on dry or tired skin, and it leaves the complexion looking smooth, bright, and polished with minimal effort.
Not my favorite
This concealer does provide color coverage. The applicator is unique and provides a soft cushion application. However; the formula settles into my fine lines and does not provide the smooth finish that I prefer.