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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
1663 results
Love
[I received this product in exchange for my honest review] Added to my essentials make up bag. I recently traveled and took this with me as I was packing very minimal make up. The shade I got was way too dark so Ive using it for contour and still love it. This works great. Amazing coverage. Blends super well and quick. It lasted all day in the heat. Love love
Best under eye concealer I've ever used
[I received this product in exchange for my honest review] The Medium Cool shade is a perfect match for cool-toned medium skin, brightening without looking ashy. The full-coverage, creamy formula blurs dark circles and discoloration, with a dewy-but-polishable finish that lasts throughout the day.
Great shades for fair skin
I wasn't looking to buy a concealer but the shade range for fair skin was so spot on, that I ended up buying one and love it!
Great blend but hard to control how much comes out
[I received this product in exchange for my honest review] I do not wear concealer normally, but was excited to try this. When I first went to use it, I tried to twist to push the product up and too much product came out. This has been a consistent issue for me, cause I just want to use as little product as possible, so it's not as controllable as I would like. I do try to use the product so as not to waste, and I will say that using this with the foundation, it blends well. I don't have any serious items to cover up but it does cover up slight dark circles and some slight discoloration on my cheeks. Also, even when dancing all night and sweating, it stays put and I didn't have to worry about what I looked like while out at the clubs or weddings with family and friends. I liked the product and will continue to use it but just wish it came with a different way to distribute product because I keep getting more product than I need with the twist up style. I just wish it had a wand.
I would buy this again
[I received this product in exchange for my honest review] The packaging is small and convenient. The finish is flawless and the coverage is great. The blendability is radiant. The concealer is the perfect shade.
