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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638606
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2057 results
Definitely a new favorite!
This concealer is amazing! It's got a soft applicator and is packed with niacinamide, hyaluronic acid, and vitamins. And it actually works — my skin looks so good! Everything you need in one small container. It covered my age spots, doesn't dry out or tighten the skin, and goes on super smoothly with no clumps. Gives a nice coverage and lasts all day. My daughter even steals it from me — she loves it too! 😄
IT Cosmetics Do It All Radiant Concealer, all day coverage,
IT Cosmetics has been my go-to for years, and the Do It All Radiant Concealer is another winner! I picked up MED TAN WARM 320 and it conceals like a dream without settling into wrinkles or fine lines. I did pick a slightly darker shade than I normally wear, but the formula is so blendable that it adjusted perfectly to my skin tone. This 4-in-1 concealer hydrates, brightens, plumps, and provides medium coverage that lasts all day. Honestly, IT Cosmetics continues to impress me with their high-quality products that actually do what they say. Definitely worth every penny!
Should try
I tried this concealer from It and found that the cream is light, easy to spread and quickly absorbed into the skin. When applied to the eye area, it is naturally bright, not dry or stinging. After a few hours, it still retains its freshness, a little shiny like "glowy skin". Covers well for light to medium dark circles, not heavy on the face like many other types. It feels like using a tinted moisturizer rather than a traditional concealer. Overall, it's okay. The price is also OK. Should try
New favorite!
[I received this product in exchange for my honest review] I did receive this product in exchange for my honest review, but I seriously love it! I've been using it under my eyes to cover dark circles and it's amazing! Hands down the best concealer I've tried. It doesn't settle in fine lines and blends so well. I've used it to hide blemishes and redness and it's done a fantastic job with those as well. I love it so much that I went out a bought IT Cosmetics foundation to match.
Creases
This concealer offers strong coverage that brightens my under-eyes well. I like how a little goes a long way and how smooth it looks right after application. However, I've noticed it can crease a bit throughout the day, especially if I don't set it with powder, or make sure I have a good base. I'm pretty low maintenance with my makeup, so I don't love adding that extra step. Overall, it's a great concealer for coverage and radiance, but it does require a little extra effort to keep it in place.
