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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638617
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2110 results
Beautiful shade, but the bottom mechanism is broken
[I received this product in exchange for my honest review] I'm giving this concealer 3 stars because the packaging on mine is broken. No matter how much I twisted the bottom part, the product never came out, so I wasn't able to use it at all. The shade inside looks beautiful and seems like it would match me perfectly, which is why I didn't give it a lower rating. But since the bottom mechanism doesn't work, I couldn't actually try the concealer.
Lightweight
[I received this product in exchange for my honest review] This is a very good lightweight concealer. It works well to brighten, but definitely not meant for coverage. I use it instead of foundation for light makeup days
A concealer for all beauty lovers!
[I received this product in exchange for my honest review] The It Cosmetics Radiant Concealer has officially become my go-to Concealer! This serum-like formula instantly hydrates, brightens, and conseals all of my imperfections. I find that it is pretty long-lasting and doesn't settle into my fine lines. There is very minimal creasing, if any at all. My only complaint is that I am not fond of using the applicator to apply the concealer across the under eye! I am more comfortable using a concealer brush, and I noticed the concealer blends perfectly smooth this way! It definitely plays well with my makeup tools! Overall, this product quickly has become a staple in my makeup routine! I will continue to repurchase and recommend this product to all beauty lovers!
Hydrating concealer
[I received this product in exchange for my honest review] I have the "Do It All" Radiant Concealer in the Light/Medium Cool 220 shade. My favorite thing about it is that I notice very little creasing, and I like how it includes ingredients like Niacinamide and Hyaluronic Acid. I think the applicator is effective, it's easy to blend, and I didn't notice any scent. The shade I received is slightly too dark, so I may purchase it in a lighter shade as I think this one (220) might be better suited for a Medium skintone because it's not quite brightening enough on me. It has decent medium coverage, though I need slightly fuller coverage because I have pretty dark under eyes. Overall, I think it's a really nice concealer that doesn't settle into fine lines.
Great if you choose the right shade
I received this as a free gift. This concealer would've been great, however I chose the wrong shade. It was too dark for my complexion.