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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638617
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2045 results
Love this so much
I received this product in exchange for my honest review. This goes on so smoothly, covers my scaring and blemishes, evens out my skin tone. Stayed in all day long. Didn't leave my skin feeling thick, wet, or yuck. Felt and looked so natural.
A must have for your daily makeup routine
[I received this product in exchange for my honest review] This concealer goes on effortlessly! It feels very smooth on my skin with a creamy texture! I used the fairest warm shade for my fair skin tone. Great coverage at a reasonable price! Highly recommended this product!!
My new go to
[I received this product in exchange for my honest review] I'm really into this concealer. First of all, the color match is perfect, which is really hard for me to find. I love how easy it is to apply. The sponge tip keeps it neat and easy to control. The best part though, is that it blends so nicely. I've had issues with concealers in the past looking cakey or too thick. This one does its job, which is cover what I need to be covered but without looking like I'm wearing a ton of makeup. I love that it has serum in it and doesn't try out my skin as well. Overall this has become my go to concealer, whether I'm just having a casual day or going out for a big night.
Love it
⭐️⭐️⭐️⭐️⭐️ Do It All Radiant Concealer This concealer truly does it all! It brightens, covers dark circles, and feels super light under the eyes. The metal roller tip is cooling and helps reduce puffiness in the morning—such a clever design. It blends easily, doesn't crease, and gives a natural, radiant finish that lasts all day. I love that it also has skincare benefits built in, so it's like a treatment and concealer in one. Highly recommend for anyone who wants a fresh, glowing look.
Good concealer for dry skin
[I received this product in exchange for my honest review] I really liked this and was impressed with the shade match. Historically, the lightest IT Cosmetics shade has been too dark or yellow; so that was a nice surprise. It's definitely hydrating and serum-like, but does cling to flakes and dry patches. You'll need to make sure you're really exfoliating before use. The packaging is also not my favorite as the applicator gets gross quickly and it's difficult to tell how much product you're dispensing. That said, this is a great everyday concealer or even foundation!
