Tab through the images or use the previous or next buttons to navigate each product image
IT Cosmetics Do It All Radiant Concealer
Yay! You're earning rewards points on this purchase!
Highlights
Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638607
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
KYLIE COSMETICS
Skin Tint Blurring Elixir Foundation
bareMinerals
COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30
Too Faced
Born This Way Undetectable Medium-To-Full Coverage Foundation
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Too Faced
Born This Way Super Coverage Multi-Use Concealer
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Estée Lauder
Double Wear Stay-in-Place 24-Hour Concealer
Too Faced
Born This Way Super Coverage Multi-Use Concealer
Tarte
BB Blur Tinted Moisturizer Broad Spectrum SPF 30 Sunscreen
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2636 results
Great coverage
[I received this product in exchange for my honest review] It has great coverage. Lasted all day. The color wasn't a complete match to my skin tone. Seemed too warm for me. I love that it didn't have a strong smell or odor.
Great concealer for aging skin
[I received this product in exchange for my honest review] A great easy to use concealer. A little bit goes a long way. I love that there isn't any scent to the product. The applicator makes it really easy to use which also makes it perfect for on the go and traveling. It is easily buildable. The only thing was it took forever to get the product to initially come out but that's pretty common with these kinds of twist up products. You get a ton of product and I love that the twist up feature allows you to use all of it. And it's more sanitary than sticking something back into the packaging after you put it on your face. It's very hydrating because it has a serum in addition to being concealer making it perfect for aging skin. Because so many concealers are not as effective as you get older! This one is made with that in mind!
Mature Skin Friendly
Purchased this for my mom who is in her 60s and she loves it. She was considering no longer using concealer as the other brands she has tried did not work well for mature skin. She was really happy with how this product performed.
Hides pores!
I have been wearing It Cosmetics Bye-bye under eye illumination for years in the tan shade. They are discontinuing it so I tried this product in tan neutral, and it matched my skin perfectly, but was not the lighter shade that was needed to conceal the dark circles so I ended up exchanging it for the light medium neutral and it works much better. It doesn't hide all the dark areas completely, nothing ever does, but it does a good enough job and is very smooth and conceals my pores, much better than my original product
Only used twice since purchased
I may return for a different shade .